Heineken Brand Village

03 : 11 : 2008 Heineken : Concept Store : Community

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings designed by pioneering Dutch architecture studio Tjep., with the aim of bringing the brand’s slogan, ‘Serving the planet’, into life. The concept store opens community, education and creative spaces to the public.

Heineken Brand Village

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