'Branding'

Tech-enabled chocolate that empowers cocoa farmers

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Tech-enabled chocolate that empowers cocoa farmers

The Other Bar is an experimental organic chocolate brand using technology to support cocoa farmers and producers.
Food : Ethical : Technology
 Pack of Lies is a platform that tackles greenwashing

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Pack of Lies is a platform that tackles greenwashing

Sustainable skincare brand Maiiro has launched a campaign to eliminate greenwashing and tackle plastic pollution in the beauty industry.
Beauty : Sustainability : Transparency
Bic disrupts grooming with gender-neutral razors

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Bic disrupts grooming with gender-neutral razors

The brand has launched a new direct-to-consumer line designed to be used by men and women.
Beauty : Shaving : Advertising
Swoon sets out to redefine sweetener

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Swoon sets out to redefine sweetener

The brand has launched a new liquid sugar substitute naturally sweetened with monk fruit.
Food : Drink : Health
YouTube launches AR for trying on make-up

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YouTube launches AR for trying on make-up

Viewers can now try on cosmetics virtually while following along with YouTube beauty vloggers.
Beauty : Technology : Augmented Reality
Burger King’s new meals aren’t just for when you’re happy

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Burger King’s new meals aren’t just for when you’re happy

The fast food chain has released a series of meals with the intention of raising awareness that no one is happy all the time.
Advertising : Food : Wellness
Retailers pledge to scrap paper receipts

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Retailers pledge to scrap paper receipts

The Beat the Receipt campaign is partnering with leading UK retailers to reduce the waste and environmental impact of paper receipts.
Retail : Sustainability : Climate Change
Instagram introduces in-app checkout

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Instagram introduces in-app checkout

The new feature allows Instagram users to shop and manage purchases from participating brands without leaving the app.
Retail : Digital : Fashion
Thought-starter: How Generation Z is set to disrupt the travel sector

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Thought-starter: How Generation Z is set to disrupt the travel sector

Sam Blenkinsopp, co-founder of youth-driven travel collective Trippin, explains why brands must shape a new narrative around Generation Z tourism.
Youth : Travel : Gen Z
Thought-starter: How can data centres be more sustainable?

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Thought-starter: How can data centres be more sustainable?

As brands and governments become more aware of technology’s impact on the planet, junior creative researcher Livvy Houghton explores how they are t...
Data : Digital : Infrastructure
Glossier’s flagship store isn’t about shopping

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Glossier’s flagship store isn’t about shopping

The permanent retail space is populated by ‘offline editors’ who encourage customers to use the store as a place to experiment with beauty.
Retail : Beauty : Interiors
Drop culture hits the fragrance market

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Drop culture hits the fragrance market

Perfumer Joya is implementing a quick-strike strategy, with weekly launches and high-profile collaborations.
Beauty : Wellness : Fragrance
Thought-starter: Why are period products still so inaccessible?

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Thought-starter: Why are period products still so inaccessible?

In an era when women’s equality is high on the agenda, it is astonishing that so many are still struggling to access these basic hygiene products, ...
Wellbeing : Health : Female Futures
Reebok releases a shape-shifting sports bra

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Reebok releases a shape-shifting sports bra

The PureMove Bra responds to the wearer’s kinetic movement to give women more support when exercising.
Fashion : Fitness : Product Design
Muji announces plans to open a hotel in 2019

Big Ideas

Muji announces plans to open a hotel in 2019

Tokyo – The hotel will be situated above a new flagship Muji store.
Hospitality : Retail : Travel
Milan Salone 2017: Top five collections

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Milan Salone 2017: Top five collections

Designers and brands at this year’s show focused on showcasing innovative materials and their future applications rather than presenting individual...
Milan Salone 2017 : Product Design : Envisions
Safety first

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.
Sharing Economy : Civic Brands : Transport
Modesty movement

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Modesty movement

Dubai – The Modist is a new global online destination for luxury modest fashion.
The Modist : Luxury : Modest Wear Market
A good vintage

Big Ideas

A good vintage

Oregon – Alit’s transparent pricing model aims to educate consumers about the brand’s supply chain and the wine-making process.
Alit : Radical Transparency : Wine Market
Poetry in motion

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Poetry in motion

Global – Past Forward is a film noir that explores the creative convergence between dreams and reality.
The E-motional Economy : Past Forward : Prada
Real spirit

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Real spirit

Russia – A Leonardo DiCaprio lookalike stars in a user-generated video for vodka brand Five Lakes.
Advertising : Vodka : Fakes
Brexit fallout

Big Ideas

Brexit fallout

UK – Consumer confidence has plummeted in the wake of the EU referendum, according to new figures.
GfK : Consumer Confidence : European Union
David Munczinski: Brickwork

Viewpoints

David Munczinski: Brickwork

Why retailers need more horizontal integration between physical and digital stores.
Brickwork : World Retail Congress 2016 : Omnichannel
Marriott media

Big Ideas

Marriott media

US – Marriott is as much a media business as it is a hotelier, according to David Beebe, vice-president of global creative and content marketing.
Marriott International : M Live : Native Advertising
Niccoló Barattieri di San Pietro: New luxury tastes

Viewpoints

Niccoló Barattieri di San Pietro: New luxury tastes

Luxury consumers can no longer be pigeonholed explains Niccoló Barattieri di San Pietro, CEO of London-based property developers Northacre.
Northacre : Property Development : New Luxury Consumers
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