News 27.03.2024

Need to Know

TikTok dermatologist launches skincare brand, Meta limits political content and UK holidaymakers embrace eco-friendly staycations

TikTok dermatologist launches clinically backed skincare brand Remedy

Remedy, US
Remedy, US
Remedy, US

US – TikTok’s favourite skin guru and board-certified dermatologist Dr Muneeb Shah (@DermDoctor) has launched Remedy, a skincare brand tailored to address common skin concerns with clinically backed formulations under the tagline, Not a Miracle, A Remedy.

Inspired by the questions and conversations Dr Shah has had with his 18.2m followers on TikTok, the Derm Doctor wanted to create products with a Do No Harm medical philosophy, excluding common contact allergens and irritants in their formulas to deliver effective dermatologist-developed solutions.

The brand’s line-up includes treatments for dark spots, pore size and dry lips, affordably priced between £12.66 ($16, €14.76) and £30 ($38, €35). Alongside Remedy, Dr Shah is aiming to democratise dermatology with the launch of Skinipedia, a free online encyclopaedia that provides tools and information on skin health.

Since 2022, we’ve been tracking the rise of Accredited Beauty; as consumers become more savvy about the science behind their skincare they are seeking expert influencers such as Dr Shah with the professional acumen to ensure they are purchasing products that work.

Strategic opportunity

Personal care is a crowded market. Zone in on your brand’s USP and make this your point of expertise by collaborating with researchers and scientists who can provide authority on your products’ efficacy

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike SNKRS Air Max Dn Car Boot. Design by Seen Studios, UK Nike SNKRS Air Max Dn Car Boot. Design by Seen Studios, UK
Nike SNKRS Air Max Dn Car Boot. Design by Seen Studios, UK Nike SNKRS Air Max Dn Car Boot. Design by Seen Studios, UK

London – Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios, which pulled together an experiential car boot sale to launch the new Air Max Dn.

In a first for Nike, Seen Studios designed and managed project, production and partnerships in order to capture the spirit of a traditional London activity – the car boot sale. Pre-event promotion in the form of graphics and video featured on Nike’s SNKRS app, gathering over 2,000 sign-ups in the first 24 hours. The event itself at Hoxton Docks in East London featured rooms of car boot traders, retro gaming, live tufting from YouTube favourite Currie Goat, sneaker cleaning from Sneaker Lab, trims from SliderCuts and nail art from Suki Nails.

The event was rooted in place and local culture, bringing in food suppliers Willy’s Pies and an ice cream van with branded promotional items like Nike Cuppas – chipped antique teacups filled with vegan panna cotta. Seen Studios’ work for Nike demonstrates the value of community-first mindsets both digital and in real life, as we discuss in our Innovation Debrief report on Telfar and our luxury macrotrend, Guilded Luxury.

Strategic opportunity

Consider how you can convert community members into consumers – but also protect the top end of your consumer segment by creating rarefied experiences that appeal directly to very important clients (VICs). These experiences show brand fans how valued they are and demonstrate an intimate understanding of what clients want

Instagram quietly limits political content by default

Global – Users of social media app Instagram have been surprised to discover that parent company Meta has quietly begun limiting recommended political content by default without notifying users directly. Complaints have surfaced on X (formerly Twitter) as users realised that Instagram had introduced a preference to limit political content, and automatically activated the setting for all users.

Meta made the change in February, stating in a blog post that it aims to avoid recommending political content from accounts that users don’t follow. But the decision was not communicated directly to users on the platform. To modify the setting, users must navigate to their profile’s Settings and Activity menu and update their content preferences. The default setting, ‘limit’, reduces exposure to political and social topics in suggested content, affecting areas like Explore, Reels, Feed, Recommendations and Suggested Users. Meta’s change may therefore affect influencers and news creators, limiting their ability to reach users depending on their content moderation filter.

Meta’s changes come in a significant election year, potentially hindering political outreach efforts, which is already a grey area in regulation. In the current political climate, social media users are turning to these platforms to have honest and discerning conversations about politics, as discussed in Provocation Platforms. As reported by The Wall Street Journal, this move may reflect Meta’s broader strategy to distance itself from politics.

Photography by Shingi Rice, UK

Strategic opportunity

There is a growing mistrust of big tech, and consequently many users are moving to decentralised platforms. To prevent this, ensure you are enforcing transparent communications and consider collaborating with your users to co-curate the content they want

Stat: UK holidaymakers embrace staycations amid climate concerns

Center Parcs, UK Center Parcs, UK

UK – New research from market intelligence agency Mintel reveals that 56% of UK holidaymakers are prioritising staycations over trips abroad due to climate-related reasons. Almost three in 10 (28%) cite warmer UK weather as a driving factor, while 19% are deterred by extreme weather overseas such as heatwaves or floods.

Mintel also found that a preference for staycations is a positive Covid legacy, with almost half (47%) of the 2,000 British internet users aged 16 or over surveyed saying they have taken more staycations than trips abroad since the pandemic.

Despite foreign travel opening up since the pandemic, staycations look set to stay too. In 2023, 52% of Britons said they planned to holiday in the UK; in 2024, the number has risen to 55%.

In our How Climate Change is Re-routing Travel report, we examined how the travel sector must consider how best to equip itself to absorb the shock of shifting holiday patterns and changes in consumer travel behaviour. In Britain, this will translate to increased footfall in popular British holiday destinations such as Cornwall or Margate, and demand for further hospitality venues to host and entertain staycationers.

Strategic opportunity

Travel companies looking to boost overseas travel should offer discounted packages to popular beach holiday destinations during off-peak seasons, with flexible booking and cancellation policies in case of extreme weather emergencies

Previous News Articles
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN