Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Trends : Macro Trends

Accredited Beauty

By Kathryn Bishop and Olivia Houghton 16 : 06 : 2022 Beauty : Health : Wellness

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty industry.

Accredited Beauty

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Accredited Advice

Accredited Advice:

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

 Beauty : Health & Wellness : Technology
Seductive Opulence

Seductive Opulence:

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery...

 Wellness : Luxury : Seduction
Synthesised Beauty

Synthesised Beauty:

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to...

 Beauty : Biotechnology : Digital
Weaving Omani Heritage into Haute Parfumerie

Weaving Omani Heritage into Haute Parfumerie:

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a...

 Luxury : Perfume : Middle East
Augmenting Beauty with Generation Z

Augmenting Beauty with Generation Z:

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical...

 Beauty : Ageing : Generation Z
Three Takeaways from VivaTech 2023

Three Takeaways from VivaTech 2023:

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable...

 Technology : Design : Retail
Five Skincare Ingredients to Watch

Five Skincare Ingredients to Watch:

Consumer priorities around skin barrier health are growing, leading to a rise in new ingredients and formulations that aim to repair,...

 Beauty : Skincare : Ingredients
Beauty, Health & Wellness Futures 2023 On-demand Webinar

Beauty, Health & Wellness Futures 2023 On-demand Webinar:

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of sector directions.

 Beauty
Longevity Lifestyles: Future Views

Longevity Lifestyles: Future Views:

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we...

 Health : Wellness : Society
Longevity Lifestyles

Longevity Lifestyles:

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but...

 Health : Wellness : Beauty
Longevity Comes of Age

Longevity Comes of Age:

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will...

 Longevity : Health : Wellness
Third-space Culture

Third-space Culture:

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people...

 Style Magazine : Magazine : Magazines
Five Beauty Retailers Deploying EQ-Commerce Strategies

Five Beauty Retailers Deploying EQ-Commerce Strategies:

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs...

 EQ : E-commerce : Commerce
The Rise of the Expert Influencer

The Rise of the Expert Influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

The Overconsumption Mindset:

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number...

 Sustainable Fashion : Climate Change : Global Warming
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our Body Hostility Era

In our Body Hostility Era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
Scents and Scent-ability

Scents and Scent-ability:

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer,...

 Beauty : Sustainability : Health And Wellness
Brand Innovation Debrief: Hæckels

Brand Innovation Debrief: Hæckels:

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

 Beauty : Sustainability : Technology
Addressing Chinese Beauty Consumer Myths in 2023

Addressing Chinese Beauty Consumer Myths in 2023:

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and...

 Beauty : Wellness : China
Four Tween Skincare Brands Prioritising Self-Care

Four Tween Skincare Brands Prioritising Self-Care:

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on...

 Youth : Health & Wellness : Beauty
So Far, So What, Sephora?

So Far, So What, Sephora?:

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a...

 Beauty : Retail : Wellness
Next-Gen R&D Labs

Next-Gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
The Clean Beauty Evolution

The Clean Beauty Evolution:

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty concept will evolve to...

 Beauty : Skincare : Sustainability
Future Forecast 2023: Beauty

Future Forecast 2023: Beauty:

In 2023, the beauty sector will simultaneously embrace hyperphysical experiences and the growing potential of digital and dual-reality...

 Beauty : Wellness : Technology
Travel-proofing Beauty and Wellness Rituals

Travel-proofing Beauty and Wellness Rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Is this the Future of Fragrance?

Is this the Future of Fragrance?:

Genderless, carbon-neutral, synthetic: luxury veterans Enrico Pietra and Rodrigo Caula are building the future of fragrance – with a...

 Luxury : Beauty : Technology
Four Creatives Pioneering Suncare Education

Four Creatives Pioneering Suncare Education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

 Health : Beauty : Design
Clean Water Market

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

 Beauty : Wellness : Health
Biotech can dive Beauty beyond Plant-based Ingredient-sourcing

Biotech can dive Beauty beyond Plant-based Ingredient-sourcing:

Jasmina Aganovic, CEO of Arcaea, explains how biotechnology can help source and develop more ethical and intelligent ingredients.

 Beauty : Science : Technology
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
Five Ways Brands are Advancing Eyecare

Five Ways Brands are Advancing Eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

 Health : Wellness : Beauty
How Fungi will Colour the Future of Cosmetics

How Fungi will Colour the Future of Cosmetics:

Fungi has the potential to transform cosmetics and skincare, from bio-positive pigments to functional UV-blocking properties.

 Beauty : Sustainability : Material Futures
New Ageing Market

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

 Beauty : Health : Wellness
Accredited Beauty

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

 Beauty : Health : Wellness
Why the Snow Mushroom is the Next Beauty Sensation

Why the Snow Mushroom is the Next Beauty Sensation:

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of...

 Beauty : Skincare : Wellness
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Synaesthesia Scents

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness
Five Brands Extolling the Cool of Cryobeauty

Five Brands Extolling the Cool of Cryobeauty:

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools...

 Beauty : Wellness : Skincare
How Atelier is creating anti-fragile beauty supply chains

How Atelier is creating anti-fragile beauty supply chains:

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen...

 Beauty : Manufacturing : Sustainability
Five Future Paths for Metaverse Beauty

Five Future Paths for Metaverse Beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
Five Fresh Innovations in Waterless Beauty

Five Fresh Innovations in Waterless Beauty:

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care...

 Beauty : Wellness : Sustainability
Why the future of beauty requires cleaner water

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

 Beauty : Wellness : Health
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
How material science is transforming beauty ingredients

How material science is transforming beauty ingredients:

Lauren Bowker, designer and founder of The Unseen, perceives beauty as a material that sits in between our inside and outside worlds.

 Beauty : Materials : Technology
Momentary Make-up

Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or...

 Beauty : Cosmetics : Wellness
How to optimise skin longevity at a molecular level

How to optimise skin longevity at a molecular level:

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

 Beauty : Health : Wellness
Five Beauty and Wellness Brands Exploring Extremes

Five Beauty and Wellness Brands Exploring Extremes:

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and...

 Beauty : Luxury : Production
Haircare Market 2021

Haircare Market 2021:

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting...

 Beauty : Haircare : Wellness
SPF’s Skintellectual future

SPF’s Skintellectual future:

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare...

 Beauty : Skincare : Suncare
How tech will shape a future of situational skincare

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines...

 Beauty : Technology : Health And Wellness
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
The future of fragrance is physi-motional

The future of fragrance is physi-motional:

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the...

 Luxury : Beauty : Technology
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
Certified Skincare

Certified Skincare:

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and...

 Beauty : Packaging : Technology
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Enhanced Natural Beauty

Enhanced Natural Beauty:

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

 Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices...

 Beauty : Wellness : Technology
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Fragrance Futures Market

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

 Fragrance : Luxury : Beauty
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up
Why Desert Skincare is the Next Beauty Frontier

Why Desert Skincare is the Next Beauty Frontier:

As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to...

 Beauty : Wellness : Ingredients
Five Generation Z-Founded Brands to Watch

Five Generation Z-Founded Brands to Watch:

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the...

 Youth : Retail : Beauty

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From holographic temporary hair dyes and clean hygiene systems for skincare to multi-sensorial experiences in perfumery, beauty industry players are combining science, care and entertainment to keep consumers on their toes.

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Beauty brand elf champions individuality in new campaign News

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Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

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In the final longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disrupt the lifestyle categories in 2023 and beyond.

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Estée Lauder partners with Google Cloud on AI-powered consumer experience News

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Retail : Technology : Beauty
Stat: American Gen Z prefer lip gloss and lip care to outdated lipsticks News

Stat: American Gen Z prefer lip gloss and lip care to outdated lipsticks

Released in August 2023, consumer insights firm Circana’s US report on beauty trends in 2023 suggests that Gen Z could be the downfall of the lipstick business.

Youth : Beauty : Society
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