Need to Know
04 : 03 : 22

Barcelona – The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism. Using ‘expressive and spontaneous protest graphics’ to inform its black and white typography, the branding shuns the conventional planet-positive design cues commonly found in plant-based communications.

Created with local advertising agency Usted and design studio Pràctica, Good Shit integrates important messaging on nutrition, environmental concerns and animal welfare, while avoiding a lecturing approach. Its name, Good Shit, balances the idea that the kebabs are consciously made, while not shying away from being a fast-food brand. ‘Good Shit needed to express much more than just the idea of selling kebabs – the issue behind it is very serious: the survival of the entire planet,’ explains Anna Berbiela, co-founder of Pràctica. ‘So, the activism is there, but the idea was to present it in a light-hearted way.’

Such branding demonstrates how the notion of Vibrant Veganism is evolving to align with the youth-led, future-positive design language of Graphic Activism.

Paris – Soeder, the Zurich-based natural care company, is teaming up with French hospitality group Hotel Amour for a cocktail-inspired hand soap inspired by extravagance and old-world glamour.

To evoke the atmosphere of nightlife, the companies took inspiration from the negroni cocktail, an aperitif that has surged in popularity among late-night drinkers. By taking a cocktail as a starting point, the companies seek to channel the glamour of vintage hotels. Mixing fun with sustainability, the soap is made from completely natural components such as saponified, cold-pressed oils from organic farming, wheat protein and honey. It will be available at all Hotel Amour locations and sold in Soeder stores.

Instead of relying on the usual health and wellness tropes, Hotel Amour is using the recent rise of Decadence Hotels that are hearkening back to an era of grandeur and indulgence in hospitality.

Young Chinese consumers are setting themselves apart from previous generations by taking a more informed approach to shopping. According to research by Vogue Business, 70% of Generation Z shoppers in China consider themselves to be professional consumers.

Motivated by competitive prices rather than brand loyalty, this consumer category is becoming known for its restraint and research. Before making a purchase, for example, this group will assess their needs, do their homework and shop around before committing to one option. Only 19% of respondents described themselves as ‘trend followers’, while only 14% regarded themselves to be ‘excessive shoppers’.

As consumers become more discerning and sensible in their purchasing decisions, China’s E-commerce Market will need to adapt to this trend by boosting pricing transparency and comparison.