Los Angeles – For just £41 ($56, €49) a night, two lucky fans will be able to stay in actress Issa Rae’s California home for the weekend. Partnering with home rental platform Airbnb, the actress is treating her guests to a curated itinerary that has been designed to uplift Black businesses and communities in the area.
With South Los Angeles playing an integral role in Issa Rae’s Emmy-nominated television programme, Insecure, fans will be able to experience the local neighbourhood, which features as a backdrop to the show. Organised to coincide with the Super Bowl weekend, guests will also be given a guide that includes Rae’s favourite bookshop, clothing store, cafés and more. Inside the home, artworks by local Black artists are also on display.
As part of the initiative, £368,268 ($500,000, €438,723) will be donated to South Los Angeles-based charities that serve under-represented communities in the area. Boosting local businesses and empowering Black travellers, this temporary campaign shows how Traveltainment can align itself with Black History Travel.
Strategic opportunity
Hospitality companies should use tv-inspired travel to boost local businesses. Consider commissioning personalised guidebooks from a range of different contributors