Daily Signals 30.08.2019

Signals

Mavely turns shoppers into micro-influencers, FitBit integrates with the Singaporean health service and why affluent travellers favour new destinations.

Loop brings audiovisual experiences into the home

Loop by Zaha Hadid and L-Acoustics Creations

London – The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.

L’Acoustics is a developer of premium audio solutions, known for its Immersive Hyperreal Sound for residential, cultural and experimental spaces. Originally created for professional venues, the company’s sonic sound has been reconfigured as a personal auditorium with a multichannel platform.

Designed by Zaha Hadid’s virtual reality division, which explores emerging immersive technologies, Loop brings together the high-resolution audio of L’Acoustics and a sophisticated design aesthetic. Drawing inspiration from the natural world, the listening lounge also integrates lighting into its hand-crafted wooden exterior, providing a high-end experience for home virtual reality entertainment.

The concept of the Listening Club is moving from a social hospitality space into the home, as more consumers invest in immersive entertainment systems.

This platform lets shoppers earn commission as they buy

Mavely Mavely
Mavely Mavely

Chicago - Mavely is a new female-focused platform for DTC brands. The app allows shoppers to earn 5% commission on their own purchases, and 10% on any purchases made as a result of their recommendation. By turning their customers into micro-influencers, DTC brands are able to slash the cost of customer acquisition to half that of a Facebook ad. The app already boasts 15,000 products from over 100 ‘philanthropic, affordable, sustainable, female-focused and/or female founded brands’.

‘People naturally want to share the products they love to friends and family, in fact 60% of consumers and 70% of millennials say social content from friends and family impact their purchasing decisions,’ says the brand’s CCO and co-founder Peggy O'Flaherty. ‘We created a platform that allows them to easily tap into an established network of new and exciting brands to earn cash.’

As younger consumers lose faith in traditional retailers, there has been a rise in community-led platforms that bolster trust through peer-to-peer purchasing tips and style advice.

FitBit spearheads a national health program

Singapore – FitBit has partnered with the Singaporean government to provide residents with its Inspire bands.

Everyone that is enrolled on the government’s new ‘Live Healthy SG’ program will receive a free band and will be signed up to the brand’s £8 ($10, €9) a month premium coaching service. Users will also be required to share the data collected by their wearable device with Singapore’s Health Promotion Board (HPB).

Despite the country’s relatively long life expectancy, the government are developing new health services to trying and address high rates of heart disease, diabetes, and cancer within the population. Subscribers to the program will receive personalised health advice, as well as prompts related to activity, nutrition, sleep, and emotional wellbeing.

‘At FitBit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,’ says James Park, co-founder and CEO of FitBit.

As wellbeing becomes a key consumer concern, we are seeing new frameworks for healthy living emerge that combine aspects of both the healthcare and wellness industries.

Fitbit Charge

Stat: Luxury travellers are going off the beaten track

Luxury travellers are breaking away from the much-frequented luxury destinations of the past, according to new data from Ipsos. The US study found that 65% of ‘jet-setters’ – described as the most frequent and biggest spending travellers – prefer to visit places that are ‘off the beaten track’, highlighting the luxury opportunities for less-trodden parts of the globe.

Furthermore, they are not visiting the same places, but always exploring – 85% say they enjoy going to new travel destinations. ’The growth of the 'Instagram vacation' phenomenon is also a factor – there’s been a rise in the feeling of FOMO and a desire to be first to see new places and have unique and interesting experiences while on vacation more and more, driven especially by Millennials,’ says Michael Baer, senior vice president at Ipsos Affluent Intelligence.

For more on how a nomadic mindset is impacting the travel industry, look out for our upcoming macrotrend Liberation Luxury, launching on Thursday 5th September.

Previous Daily Signals Articles
The Trend:  The New Age of Discovery

Daily Signals

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Discovery : Retail
The Big Idea: The Future of  Dating Apps

Daily Signals

The Big Idea: The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. The Future Laboratory spoke to pr...
Technology : Dating Apps : Hinge
The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Daily Signals

The Campaign: Why Apple leaned into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign A Critter Carol puts human craftsmanship front and centre.
Technology : Advertising & Branding : Apple
The Viewpoint: Cyberchondria and Its Cure

Daily Signals

The Viewpoint: Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Technology : Cyberchondria : Health
The Space: Koibird’s London store mixes digital and physical

Daily Signals

The Space: Koibird’s London store mixes digital and physical

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.  
Technology : Retail : Design
Download the Future Forecast 2026 report

Daily Signals

Download the Future Forecast 2026 report

Now that you know what shaped 2025, discover what’s next.
Future Forecast
How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

Daily Signals

How Marcin Rusak and Perrier-Jouët translated plant life into sonic installations at Design Miami 2025

At Design Miami 2025, designer Marcin Rusak partnered with champagne house Perrier-Jouët to translate the hidden life of plants into a sculptural, ...
Design : Luxury : Drink
Why Myndstream and Mayo Clinic believe music is the future of medicine

Daily Signals

Why Myndstream and Mayo Clinic believe music is the future of medicine

Global wellness music brand Myndstream has partnered with Mayo Clinic to explore the clinical potential of functional music in healthcare.
Health : Music : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
How new Evil Ray suncare brand taps the unhinged humour opportunity

Daily Signals

How new Evil Ray suncare brand taps the unhinged humour opportunity

Australian creative agency Pembleton has unveiled Evil Ray, a bold new sunscreen brand designed in collaboration with iconic Australian artist Reg ...
Beauty : Healthcare : Sunscreen
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN