Daily Signals 30.08.2019

Signals

Mavely turns shoppers into micro-influencers, FitBit integrates with the Singaporean health service and why affluent travellers favour new destinations.

Loop brings audiovisual experiences into the home

Loop by Zaha Hadid and L-Acoustics Creations

London – The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.

L’Acoustics is a developer of premium audio solutions, known for its Immersive Hyperreal Sound for residential, cultural and experimental spaces. Originally created for professional venues, the company’s sonic sound has been reconfigured as a personal auditorium with a multichannel platform.

Designed by Zaha Hadid’s virtual reality division, which explores emerging immersive technologies, Loop brings together the high-resolution audio of L’Acoustics and a sophisticated design aesthetic. Drawing inspiration from the natural world, the listening lounge also integrates lighting into its hand-crafted wooden exterior, providing a high-end experience for home virtual reality entertainment.

The concept of the Listening Club is moving from a social hospitality space into the home, as more consumers invest in immersive entertainment systems.

This platform lets shoppers earn commission as they buy

Mavely Mavely
Mavely Mavely

Chicago - Mavely is a new female-focused platform for DTC brands. The app allows shoppers to earn 5% commission on their own purchases, and 10% on any purchases made as a result of their recommendation. By turning their customers into micro-influencers, DTC brands are able to slash the cost of customer acquisition to half that of a Facebook ad. The app already boasts 15,000 products from over 100 ‘philanthropic, affordable, sustainable, female-focused and/or female founded brands’.

‘People naturally want to share the products they love to friends and family, in fact 60% of consumers and 70% of millennials say social content from friends and family impact their purchasing decisions,’ says the brand’s CCO and co-founder Peggy O'Flaherty. ‘We created a platform that allows them to easily tap into an established network of new and exciting brands to earn cash.’

As younger consumers lose faith in traditional retailers, there has been a rise in community-led platforms that bolster trust through peer-to-peer purchasing tips and style advice.

FitBit spearheads a national health program

Singapore – FitBit has partnered with the Singaporean government to provide residents with its Inspire bands.

Everyone that is enrolled on the government’s new ‘Live Healthy SG’ program will receive a free band and will be signed up to the brand’s £8 ($10, €9) a month premium coaching service. Users will also be required to share the data collected by their wearable device with Singapore’s Health Promotion Board (HPB).

Despite the country’s relatively long life expectancy, the government are developing new health services to trying and address high rates of heart disease, diabetes, and cancer within the population. Subscribers to the program will receive personalised health advice, as well as prompts related to activity, nutrition, sleep, and emotional wellbeing.

‘At FitBit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,’ says James Park, co-founder and CEO of FitBit.

As wellbeing becomes a key consumer concern, we are seeing new frameworks for healthy living emerge that combine aspects of both the healthcare and wellness industries.

Fitbit Charge

Stat: Luxury travellers are going off the beaten track

Luxury travellers are breaking away from the much-frequented luxury destinations of the past, according to new data from Ipsos. The US study found that 65% of ‘jet-setters’ – described as the most frequent and biggest spending travellers – prefer to visit places that are ‘off the beaten track’, highlighting the luxury opportunities for less-trodden parts of the globe.

Furthermore, they are not visiting the same places, but always exploring – 85% say they enjoy going to new travel destinations. ’The growth of the 'Instagram vacation' phenomenon is also a factor – there’s been a rise in the feeling of FOMO and a desire to be first to see new places and have unique and interesting experiences while on vacation more and more, driven especially by Millennials,’ says Michael Baer, senior vice president at Ipsos Affluent Intelligence.

For more on how a nomadic mindset is impacting the travel industry, look out for our upcoming macrotrend Liberation Luxury, launching on Thursday 5th September.

Previous Daily Signals Articles
Volkswagen marks 50 years of the GTI with fan-led anniversary film

Daily Signals

Volkswagen marks 50 years of the GTI with fan-led anniversary film

Volkswagen has launched a campaign celebrating the 50th anniversary of the GTI, using fan stories to trace the hot hatch’s place in British culture...
Advertising : Mobility : Volkswagen
The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

Daily Signals

The Hot Pot Table: How Arc’teryx, Salomon and Lululemon became status symbols in China

The Hot Pot Table is the monthly deep dive for global executives and brand managers who need to move past the headlines and into the operational re...
Asia : Hotpot : Luxury
Stat: Why personalised prevention could turn dementia awareness into action

Daily Signals

Stat: Why personalised prevention could turn dementia awareness into action

A Curtin University-led review has found that up to 45% of dementia cases are linked to modifiable lifestyle, health and environmental factors, but...
Longevity : Health And Wellness : Statistic
Jungle turns its office reception into a space for interactive discovery

Daily Signals

Jungle turns its office reception into a space for interactive discovery

Madrid creative studio Jungle has reimagined its office reception as an interactive retail installation, signalling how workplaces are becoming exp...
Work : Future Spaces : Design
Starface launches microdart patches to intercept breakouts before they surface

Daily Signals

Starface launches microdart patches to intercept breakouts before they surface

Skincare brand Starface is expanding its breakout-fighting spot stickers range with the launch of Hydro-star Microdart Pimple Patches + Salicylic ...
Beauty : Skincare : Identity
Stat:  86% of Indian consumers consider protein important when choosing snacks

Daily Signals

Stat: 86% of Indian consumers consider protein important when choosing snacks

Protein, clean-label ingredients and transparency are reshaping India’s snacking market, according to the Farmley Healthy Snack...
Food & Drink : Statistic : Health
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN