Need to Know
02 : 09 : 19

Santa Cruz – The Verve Roastery Del Sur promises an elevated coffee experience, with a café, draught coffee bar, roastery and lab under one roof.

Verve has teamed up with chef Mario Tolentino and barman Adam Weisblatt to create bold menus for the 7,000-square-feet space. Among items featured on its launch menu are porchetta and truffle cheese sandwiches, snap pea and ham fritters, and botanicals-infused cascara vermouth spritzes.

Beyond the local breakfast and lunch crowds, the space also aims to attract coffee connoisseurs. Tapping into recent shifts in the craft coffee market and a growing desire for alcohol-free indulgence, it houses a dedicated coffee bar offering non-alcoholic takes on Negronis and Old Fashioneds. Upstairs, an R&D space exists alongside a private room for barista training.

As explored in our microtrend Edible Incubators, food and drink companies are drawing inspiration from Silicon Valley with spaces that foster collaboration and creativity for new product launches.

London – Citizen is a new quarterly magazine that promotes a holistic approach to living in the city.

Published by the London School of Architecture, the publication creates a space for academic and professional audiences to converge with the general public. Citizen draws from ‘urbanism, architecture, design, finance, economics, planning, sustainability, anthropology, sociology, transport and policy’ to create innovative yet realistic proposals that can improve urban life.

‘We felt that there is a pressing need to think in terms of broader approaches to rejuvenating and re-inventing the city,’ says editor-in-chief Isabel Allen. ‘Our magazine addresses the fact that the most pressing problems we face today – inequality, climate change, social discontent and so on – call for radical solutions and, crucially, for joined-up thinking and working between different professions.’

More than ever, brands are taking an active role in crafting the metropolises of the future. In our Branded Cities report, we set out the framework for brands to build a city that works for everyone.

China – WeChat mini-programs are showing 52% year-on-year growth in monthly active users (MAUs). QuestMobile reports that the number of MAUs grew from 491m to 746m between June 2018 and June 2019.

Mini-programmes are digital storefronts embedded in the WeChat app that allow users to make purchases without leaving the app.The surge in interest can be attributed to an increase in the number of influencers on the app wanting to share affiliate links with their followers. Mini-programs allow these influencers to send notifications to their followers with links that direct them through the WeChat eco-system. Although users are spending less time on WeChat, the app remains China’s top social network, with 1.1bn monthly users. This success is the result of its integration into many aspects of users’ lives and consumer journeys, from playing the lottery, ordering food and purchasing luxury fashion items to applying for a mortgage.

As influencer marketing continues to grow, social platforms are transforming into sites of social commerce, allowing trusted peer-to-peer purchasing channels to flourish.