Daily Signals 30.08.2019

Signals

Mavely turns shoppers into micro-influencers, FitBit integrates with the Singaporean health service and why affluent travellers favour new destinations.

Loop brings audiovisual experiences into the home

Loop by Zaha Hadid and L-Acoustics Creations

London – The immersive sound lounge was created by the Zaha Hadid Virtual Reality Group for L-Acoustics Creations.

L’Acoustics is a developer of premium audio solutions, known for its Immersive Hyperreal Sound for residential, cultural and experimental spaces. Originally created for professional venues, the company’s sonic sound has been reconfigured as a personal auditorium with a multichannel platform.

Designed by Zaha Hadid’s virtual reality division, which explores emerging immersive technologies, Loop brings together the high-resolution audio of L’Acoustics and a sophisticated design aesthetic. Drawing inspiration from the natural world, the listening lounge also integrates lighting into its hand-crafted wooden exterior, providing a high-end experience for home virtual reality entertainment.

The concept of the Listening Club is moving from a social hospitality space into the home, as more consumers invest in immersive entertainment systems.

This platform lets shoppers earn commission as they buy

Mavely Mavely
Mavely Mavely

Chicago - Mavely is a new female-focused platform for DTC brands. The app allows shoppers to earn 5% commission on their own purchases, and 10% on any purchases made as a result of their recommendation. By turning their customers into micro-influencers, DTC brands are able to slash the cost of customer acquisition to half that of a Facebook ad. The app already boasts 15,000 products from over 100 ‘philanthropic, affordable, sustainable, female-focused and/or female founded brands’.

‘People naturally want to share the products they love to friends and family, in fact 60% of consumers and 70% of millennials say social content from friends and family impact their purchasing decisions,’ says the brand’s CCO and co-founder Peggy O'Flaherty. ‘We created a platform that allows them to easily tap into an established network of new and exciting brands to earn cash.’

As younger consumers lose faith in traditional retailers, there has been a rise in community-led platforms that bolster trust through peer-to-peer purchasing tips and style advice.

FitBit spearheads a national health program

Singapore – FitBit has partnered with the Singaporean government to provide residents with its Inspire bands.

Everyone that is enrolled on the government’s new ‘Live Healthy SG’ program will receive a free band and will be signed up to the brand’s £8 ($10, €9) a month premium coaching service. Users will also be required to share the data collected by their wearable device with Singapore’s Health Promotion Board (HPB).

Despite the country’s relatively long life expectancy, the government are developing new health services to trying and address high rates of heart disease, diabetes, and cancer within the population. Subscribers to the program will receive personalised health advice, as well as prompts related to activity, nutrition, sleep, and emotional wellbeing.

‘At FitBit, our focus has always been on making health more accessible and achievable by giving people fun, simple and innovative technology – and this focus has driven results for millions around the world,’ says James Park, co-founder and CEO of FitBit.

As wellbeing becomes a key consumer concern, we are seeing new frameworks for healthy living emerge that combine aspects of both the healthcare and wellness industries.

Fitbit Charge

Stat: Luxury travellers are going off the beaten track

Luxury travellers are breaking away from the much-frequented luxury destinations of the past, according to new data from Ipsos. The US study found that 65% of ‘jet-setters’ – described as the most frequent and biggest spending travellers – prefer to visit places that are ‘off the beaten track’, highlighting the luxury opportunities for less-trodden parts of the globe.

Furthermore, they are not visiting the same places, but always exploring – 85% say they enjoy going to new travel destinations. ’The growth of the 'Instagram vacation' phenomenon is also a factor – there’s been a rise in the feeling of FOMO and a desire to be first to see new places and have unique and interesting experiences while on vacation more and more, driven especially by Millennials,’ says Michael Baer, senior vice president at Ipsos Affluent Intelligence.

For more on how a nomadic mindset is impacting the travel industry, look out for our upcoming macrotrend Liberation Luxury, launching on Thursday 5th September.

Previous Daily Signals Articles
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN