Need to Know
23 : 07 : 19

Sweden – The interactive platform allows people to see the environmental impact of air travel, with constructive advice on the lifestyle changes that can offset their journeys.

Shame Plane lets users input the start and end points of their journey, with the platform outlining the square metres of Arctic ice that the equivalent journey will melt. A trip from London to New York, for example, equates to the loss of 6.6sqm of ice, and would require 5.2 years of sustainable travel to offset.

Rather than leave users feeling frightened by the impact of their journey, however, the site offers practical advice on how to offset it against lifestyle changes, such as reducing food waste, to going car-free or even vegetarian. Created by graphic designer Victor Ginsburg Müller, the idea for the platform was established after he became increasingly aware of flygskam – or flying shame – and the growing global conversation around the negative impact of air travel.

As we look to the 2020s, travel and hospitality brands have an opportunity to use such data to transform their operations, taking a Conscious Tourism approach.

New York – The fast-facial start-up offers bespoke 30-minute treatments that bridge the gap between a dermatologist's office and a spa.

Glowbar positions itself as an efficient, effective and accessible alternative to dermatologist or salon experiences. Before each appointment, a short consultation featuring a survey and an algorithm developed by Glowbar is used to determine a personalised treatment. Combining professional skincare brands such as Environ, IS Clinical and Elta MD, treatments can also include certified procedures including dermaplaning, chemical peels, extractions, LED and microcurrent therapy.

One-time treatments are available for $65 (£52, €58), while the start-up’s membership model entitles customers to one treatment per month, 10% off retail products, a guest pass and access to member-only perks for a monthly fee of $55 (£44, €49). ‘We wanted Glowbar to be a consistent addition to consumers’ skincare regimens and fit seamlessly into busy schedules. Our ‘no-fluff’ approach is important to creating a customised treatment concept without sacrificing efficacy,’ says Neha Govindraj, co-founder and COO.

For more on the evolution of the spa, read our Modern Med Spas microtrend.

Chicago – The brand’s first experiential store is its largest to date and includes fitness studios, a meditation area and a café.

While Lululemon offers free running clubs and yoga classes at many of its existing stores, the Lincoln Park opening is its first retail space to include three purpose-built fitness studios. In addition to hosting between six and 10 classes a day for $25 (£20, €22) each, customers care able test out its branded workout gear during classes, before returning items to be washed.

According to Lululemon, allowing consumers to trial its performance wear in this way means they can fully experience key styles and products before purchasing them. The brand will also be educating shoppers on the science behind garments, including how technical details enhance both the function and aesthetic. The fitness classes also mark the first time the brand is monetising its workout offerings.

Seeking to build a community around its new store, Lululemon is showcasing how retailers must look beyond product to establish a more fundamental connection with their audiences.

Love in the Digital Age, a new study by Havas Group, reveals the impact of online dating on self-confidence, belief in love and the quest to find the perfect partner.

Collating insights from17,500 teens and adults across 37 countries, the study reports that people are feeling more pressure than ever when it comes to their sexual performance, with a heightened need to meet partners' expectations. As a result, Havas reports that four in 10 consumers are willing to monitor their sexual activities and performance for improvement.

With our digitally-driven lives placing increased pressure on people’s sexual wellbeing, health and wellness brands have an opportunity to help people take a more measured, long-term approach to pleasure. In our latest macrotrend Conscious Deceleration, we explore the nascent brands using touch and sound to tap into the more emotive side of sex.