Need to Know
18 : 07 : 19

London – Something & Nothing has officially launched three flavoured seltzers that double as mixers for premium spirits.

The products were created to serve what the brand refers to as the ‘modern contradiction’ – or the balance between striving for a healthy lifestyle and still enjoying the occasional drink. ‘You can drink a can post-yoga, on the sofa while you watch Netflix, or at a bar with friends mixed with mezcal,’ says co-founder Rupert Pugsley.

Its Cucumber, Yuzu and Hibiscus & Rose flavours are each made with botanicals and juices, and offer an alternative to tonic and soda waters laced with lemon or lime. The brand also suggests alcohol pairings for each flavour, recommending Cucumber be mixed with mezcal and a squeeze of lime, Yuzu with vodka and pink grapefruit, and Hibiscus & Rose with gin.

Something & Nothing reflects how our Tonic & Tonic microtrend is evolving as brands continue to create versatile mixers with flavour nuances.

Global – The high-end hospitality company has launched the Inspirato Pass, offering access to more than 60,000 global homes and experiences.

The pass is available to customers for £1,992 ($2,500, €2,203) per month, granting access to luxury holiday homes, hotels, resorts and experiences around the world, with no nightly rates or taxes. The company, which is known for its premium rentals and private destination club, is targeting luxurians who travel as frequently as every week or month.

Each pass includes a dedicated travel specialist, who plans itineraries for trips such as African safaris, multi-generational family retreats or a 10-day New Zealand adventure. ‘Pass gives affluent travellers the freedom to book a wider variety of trips and experiences on a more frequent basis, without the burden of nightly rates all at tremendous value,’ says Brent Handler, co-founder of Inspirato.

With luxurians no longer feeling the need to be tied to one place, these nomads are seeking access to meaningful travel experiences anywhere in the world.

Manchester – Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.

Working with artist and director Nic Hamilton, the studio created a new identity for The Warehouse Project (WHP), drawing inspiration not only from the 10,000-capacity venue, but from the sight, sounds and emotions experienced when clubbing.

The resulting visual identity includes a series of films, which imagine digital animations that move through the empty building. These conceptual videos transform the industrial space into a blank canvas, which comes alive with colour and texture. According to Studio Moross, the rebrand aims to capture ‘the destruction of reality as you lose yourself in a rave’.

In this way, the project diverges from the typical marketing strategies of nightclubs, with Studio Moross planning to work with a different artist each season to keep the creative aspect moving forward. For more on how this sector is being transformed, read our Nightlife Market.

Since 2018, the number of undergraduate applications from Chinese students to study at UK universities has increased from 15,240 to just under 20,000, according to the university admissions agency UCAS. The 30% increase marks the first time that numbers have exceeded applications from Northern Ireland, with tensions between China and the US thought to be one contributing factor.

‘International students bring huge cultural and economic benefits to the UK,’ said the universities minister, Chris Skidmore, who welcomed the figures. ‘These figures show we are making good progress in our ambition to open up world-leading higher education to anyone who has the potential to benefit from it and I’m confident that we can go even further.’

As international students flock to the world’s wealthiest cities in pursuit of a superior education, the Luxury Student Market presents new growth opportunities.