London – Something & Nothing has officially launched three flavoured seltzers that double as mixers for premium spirits.
The products were created to serve what the brand refers to as the ‘modern contradiction’ – or the balance between striving for a healthy lifestyle and still enjoying the occasional drink. ‘You can drink a can post-yoga, on the sofa while you watch Netflix, or at a bar with friends mixed with mezcal,’ says co-founder Rupert Pugsley.
Its Cucumber, Yuzu and Hibiscus & Rose flavours are each made with botanicals and juices, and offer an alternative to tonic and soda waters laced with lemon or lime. The brand also suggests alcohol pairings for each flavour, recommending Cucumber be mixed with mezcal and a squeeze of lime, Yuzu with vodka and pink grapefruit, and Hibiscus & Rose with gin.
Something & Nothing reflects how our Tonic & Tonic microtrend is evolving as brands continue to create versatile mixers with flavour nuances.