New York – The media brand has launched an e-commerce vertical that will offer curated product drops in collaboration with luxury and streetwear brands.
To kick off the launch of its shop, which will merge e-commerce with editorial storytelling, Highsnobiety will be the only platform to sell the Prada Linea Rossa Spring/Summer 2019 collection outside of Prada’s own channels. Each drop will be available worldwide for seven days, making the collections highly covetable.
‘We want to expand on our status of being cultural curators and an endless stream of discovery of the new, and truly close the loop by giving you access to the very best across the many different categories, cultures, markets and products that we operate in,’ says David Fischer, Highsnobiety CEO. The brand has also created an accompanying Instagram account dedicated to the product drops.
Highsnobiety may be an inspiration source for consumers immersed in the Hype Market, but becoming a retailer in its own right could further cement brand loyalty among streetwear fans.