UK – Dog owners can now buy a range of bespoke car accessories for their pets, designed by the luxury automotive brand.
Providing more comfort to dogs when riding in its cars, Jaguar’s Pet Products range includes a spill-resistant water bowl, a foldable carrier and an access ramp suitable for older animals. A quilted liner and portable shower also help to keep dog owners’ vehicles clean. The accessories are targeted at affluent pet owners, with prices ranging from £248 ($315, €275) to (£1,187($1,500, €1,318).
Jaguar announced the launch with a tongue-in-cheek film. Created by Spark 44, the advert suggests that pets who use Jaguar’s Pet Products may become more accustomed to the finer things in life, demanding classical music, a nobler name and steak instead of pet food.
The potential for High-end Pets is booming as more Millennials sacrifice home-ownership – and even parenthood – in favour of keeping a pet. This shift is driving a market worth £67.3bn ($86.7bn, €76bn) in the US, according to Mintel.