New Zealand – A campaign by telecommunications company Spark offers a humorous look into how voice technology will affect children growing up.
The video features children aged 4-7, the age that Spark claims is when they ‘begin to grow curious’. Unlike previous generations, they can now request answers from voice assistants on eternal questions such as: ‘does the internet turn off at seven every night?’ and ‘can a stork really carry a baby?’, with the power now in the hands of these youngsters.
Spark hopes to celebrate the powerful impact voice technology will have on the next generation. ‘Today’s kids are going to grow up with voice assistants as a normal part of their lives, just like 90s kids did with mobile phones, and 80s kids with the internet,’ says Mike Davison, creative director at Colenso BBDO. ‘Voice is another leap forward in the opportunities this generation is going to have.’
When the media questions whether kids should play with Alexa, consumers are often sceptical. However, Spark is taking a more light-hearted approach, offering an optimistic perspective on how children will benefit from technology.