The designer, Akira, is the son of Sue-Ling Braun, a director at production company Durable Goods who also directed the collection’s surrealist campaign video. The three-piece gender-neutral line is designed for children aged between two and six, and features deep ‘treasure pockets’ for children to store their miscellaneous possessions.
Following the ethical nature of Everybody.World’s adult collection, the pieces are made in the US from 100% recycled cotton and French Terry fabric. As with all of the brand’s designers, Akira will also receive 10% of the sales.
The Childrenswear Market is being transformed by Millennial parents who are placing fashion choices in the hands of their offspring, while driving a movement towards genderless clothing.