Need to Know
05 : 10 : 18

US – The Vice-owned media company has launched Bong Appétit, a cannabis cookbook that features a range of high-end recipes.

The cookbook was inspired by Viceland’s tv show of the same name, which throws elaborate marijuana dinner parties. While the act of cooking with the substance has often been associated with college students and weed brownies, Bong Appétit aims to showcase myriad more sophisticated recipes, from cannabis-inflected blackened shrimp cocktail to after-dinner mint gummies.

In order to provide education on cannabis dosage and pairing flavours, Munchies consulted with chefs and experts, and also features a guide on the science of infusing cannabis, encouraging home cooks to take an experimental approach.

As legal restrictions loosen, brands are approaching cannabis through a more mature lens. While drinks brands have been quick to embrace Alternative Intoxication, food brands have been slow to seize the opportunity.

New York – Myro is a plant-based deodorant brand that uses 50% less plastic than disposable alternatives.

The new packaging, which was designed by studio Visibility, is designed to be reused multiple times. When the deodorant runs out, the user can keep the case, which pops open automatically, and plug in a new fully recyclable pod. The deodorants themselves are plant-based and contain 99% natural ingredients.

Available online, Myro’s offering is simplified, with just five gender-neutral scents available: Solar Flare, Big Dipper, Cabin No. 5, Pillow Talk and Chill Wave. Myro is also available through a subscription model, charging $10 (£7.67, €8.68) for a starter pack and each refill, which are delivered quarterly.

In our macrotrend Post-growth Society, we discuss how brands must implement more eco-friendly practices and challenge the unsustainable way products are traditionally designed.

Singapore – Singapore Airlines has consulted with nutrition and health experts to improve the wellbeing of ultra-long-haul fliers.

The 18-hour 45-minute flight from Newark Liberty International Airport in New Jersey to Changi Airport in Singapore will be the longest nonstop journey in the world when it launches on October 12. To prepare fliers for the experience, the airline is working with wellness brand Canyon Ranch to offer meals, stretching routines and sleep and lighting strategies.

The food menu uses ingredients that aim to keep passengers hydrated, such as prawn ceviche with oranges, cucumber and grapefruit, and seared organic chicken with zucchini and tomatoes.

With issues such as stress, fatigue and jet lag affecting long-haul fliers, airlines must become more stringent in addressing the wellbeing of their customers. To see how travel brands are turning their attention to sleep, read our microtrend.

Young people in developing nations are more optimistic about their future than their Western counterparts, according to a new survey by Ipsos and the Bill & Melinda Gates Foundation. More than nine in 10 teenagers in Kenya, Mexico, China, Nigeria and India said they felt positive about their future, while the most pessimistic nations were France and Sweden.

According to Michael Birkjaer, an analyst for the Happiness Research Institute in Denmark, the discrepancy can be linked to a loneliness epidemic in the West. ‘Young people [in the west] are faced with these stories of millennials being the first generation not to do better than their parents and there’s perhaps an emerging, collective perception in the developed countries of scarcity of opportunities,’ he told the Guardian.

Visit LS:N Global’s Youth sector to see the full selection of our Emerging Youth reports.