US – The Vice-owned media company has launched Bong Appétit, a cannabis cookbook that features a range of high-end recipes.
The cookbook was inspired by Viceland’s tv show of the same name, which throws elaborate marijuana dinner parties. While the act of cooking with the substance has often been associated with college students and weed brownies, Bong Appétit aims to showcase myriad more sophisticated recipes, from cannabis-inflected blackened shrimp cocktail to after-dinner mint gummies.
In order to provide education on cannabis dosage and pairing flavours, Munchies consulted with chefs and experts, and also features a guide on the science of infusing cannabis, encouraging home cooks to take an experimental approach.
As legal restrictions loosen, brands are approaching cannabis through a more mature lens. While drinks brands have been quick to embrace Alternative Intoxication, food brands have been slow to seize the opportunity.