News 07.01.2021

Need to Know

Luxury homeware for pet accessories, a campaign selling skiers climate protection and US consumers adjust their saving goals amid Covid-19.

Casa Ferõz’s stylish home storage for pet owners

Casa Ferõz by Ferõz in collaboration with Noju, Colombia
Casa Ferõz by Ferõz in collaboration with Noju, Colombia
Casa Ferõz by Ferõz in collaboration with Noju, Colombia

Colombia – Luxury pet accessories brand Ferõz unveils Casa Ferõz, a homeware collection that brings sophisticated design to pet ownership.

Working with Spanish design studio Noju, the trio of wall-mounted units are designed specifically to house items such as dog toys, leashes and balls. To match their minimalist design, the units are available in contemporary hues of merlot, olive green and dusty rose. The storage containers are manufactured by Colombian artisans using locally-sourced Colombian wood, tying to Ferõz’s commitment to support the nation's people and planet.

Born from a need for more tasteful dog accessories, the collection affirms pets' elevating position within the home. ‘Rather than continuing to make pet products that have no connection with our home, this collection contains thoughtful products that explore the coexistence between humans and animals from the perspective of interior design,’ say Antonio Mora and Eduardo Tazón, founders of Noju.

In a similar vein, our High-end Pets Market explores the ways in which consumers are looking to create lavish lifestyles for their furry friends.

Pokémon GO and Gucci elevate in-game fashion

Gucci and The North Face in collaboration with Pokémon GO Gucci and The North Face in collaboration with Pokémon GO
Gucci and The North Face in collaboration with Pokémon GO Gucci and The North Face in collaboration with Pokémon GO

Global – Augmented Reality mobile game Pokémon GO is grabbing the attention of luxury adventurers, as it partners with Gucci and outdoor apparel brand The North Face.

Building on the The North Face and Gucci collection, the gaming launch transforms T-shirts, hats and backpacks from the collection into limited-edition digital designs for Pokémon GO players' avatars. Gamers can snap up the virtual garments at over 100 PokéStops around the world – conveniently located at global Gucci stores and pop-up shops. Once purchased, players can wear items from the collection within Pokémon GO, as well as investing in a physical version to be worn in the real world.

The interactive, outdoor element involved in the campaign also reflects values of adventure and discovery that are central to both The North Face and Gucci collaboration and the mobile game. In this way, all three brands are tapping into the market for In-game Fashion, alongside a continued interest in luxurians engaging with The Elevated Outdoors.

This ski pass saves a melting glacier

Switzerland – The LAAX ski resort is aiming to delay the effects of climate change with a novel ski pass that is dated for 2056.

Created by agency Serviceplan X, the wooden 'last day pass' highlights the date of 3 April 2056 – the last forecast day on which the resort's Vorab Glacier could be skiable.

The campaign draws on research by university ETH Zurich, which has charted the melting glacier's final days. Proceeds from the £66 ($89, €73) ski pass will benefit the Greenstyle Foundation, a local non-profit organisation focused on environmental protection. In turn, for every pass sold, a potential 1,000kg of carbon dioxide will be offset, postponing the calculated last day by 10 minutes.

By offering a tangible way for skiers to counteract climate change while unable to access the slopes, the campaign aims to differentiate from traditional eco-activism that centres around donations or local clean-ups.

As climate change alters the future of travel locations such as the LAAX ski resort, such innovative initiatives will continue. For more, read our interview with the founders of Aerial, an app that tracks users’ travel footprint and helps them to offset their impact.

Serviceplan X with LAAX ski resort, Switzerland

Stat: US consumers alter their saving habits

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Many Americans are thinking differently about how they save and manage money as a result of the pandemic.

A recent survey conducted by OnePoll on behalf of Slickdeals shows that 58% of US consumers say that Covid-19 has completely changed how they approach savings – with 53% saying they’ve started saving for different things since the beginning of the pandemic. Of those surveyed, nearly six in 10 say they are actively cutting back on spending.

Those changing their habits are taking advantage of deals and discounts instead of buying at original retail prices, as well as buying less takeaway food and coffee. Across all 50 states, those living in New York were found to be saving the most of their income.

With many global communities having been forced to rethink their financial habits as a result of Covid-19, find out more about the future of fintech and the ways in which it can support consumers.

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