Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Micro Trends

Glamavanning

As the recession bites, more and more consumers are turning to dreams of escape and travel. And what better way to do it than in a super modern pod...

Glamping : Caravans : Festivals

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

Big Ideas

Back to basics: Frugal shoppers make a comeback

Procter & Gamble : Kimberly-Clark : Colgate-Palmolive

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...

The Foodists : ABC Cooking Studio : Tokyo Curry Lab

Micro Trends

Utility workwear

Revival : Workwear : Utility

Big Ideas

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

European Travel Commission : Liz Alderman : New York Times

Markets

Downturn Sport & Leisure

This is a time of unprecedented upheaval for the global tourism industry, according to The Future Laboratory’s Leisure and Hospitality Futures Repo...

TripAdvisor : Ecotourism : Design Hotels

Big Ideas

Suits you, sir: Early previews trumpet the return of the suit

Suits : Florence : Pitti Immagine Uomo

Markets

New stages of lux

As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...

Louis Vuitton : Bain & Company : Luxury Institute

Communities

Retrosexual

Retrosexuals add a modern edge to traditional masculinity. Less adventurous than our other Menaissance tribes, they follow traditional male pastime...

Food : Drinking : Gym

Markets

Market report: The Middle East

Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an a...

Copenhagen Institute For Futures Studies : UAE : Dubai

Communities

NuRo Male

A gentleman for the 21st century, the New Urban Romantic combines a Bleisure lifestyle with a keen interest in style and culture.

Design : Bars : Masculine

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Home : Entertainment : Home Induglence

Markets

The Neo Cocktail Set

Europe – Although sales of beer are falling in countries where it is a traditional drink, including Britain, across Europe beer sales are on the ri...

Wine : Beer : Cocktails

Micro Trends

New value aesthetic

Value-nomics : Own-brand : Pared-down Aesthetic

Big Ideas

Multimedia digital formats set to drive home rental sales

Multimedia : Digital Formats : Blue-ray

Big Ideas

Micro entertainment set to make mega impact

Informa Telecoms And Media : Apple : Netflix

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations.

Naked Communication : Youth Culture : Heron Preston

Big Ideas

Men set to revive flatlining retail sales

Spending : Department Stores : Luxury

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