Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Big Ideas

Young Indians embrace foreign retail chains

India : Western : Profit

Communities

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...

China : Unilver : Billion

Markets

French Luxurians

France also boasts a healthy population of dollar millionaires, with 400,000 French citizens becoming dollar millionaires in 2011. This brings the ...

France : Paris : Bain & Co

Big Ideas

Tablet users are more engaged than PC users

Tablets : Engaged : Couch-Commerce

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...

Brazil : São Paulo : Facebook

Big Ideas

Johnnie Walker campaign targets Hispanic men

Jonnie Walker : Whisky : Bourban

Big Ideas

People power: O2 consumers are fully charged

O2 : Mobile : Chargers

Big Ideas

Mobile growth fuels e-commerce expansion in India

Mobiles : M-commerce : India

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan : Volkswagen : Datsun

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Communities

InPatients

Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...

Tracking : MedMinder : Outpatient

Big Ideas

Bikes outsell cars in Italy in post-war first

Bicycles : Trasnsport : Cars

Markets

Africa’s mobile banking revolution

In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...

Groupe Spéciale Mobile Association : Africa : Burrus Research Associates

Big Ideas

Target releases shoppable online rom-com films

Target : Tv : Video

Big Ideas

Crowdfunding model to build Colombian skyscraper

BD Bacatá : Colombia : Skyscraper

Big Ideas

Smart mirror reflections are not just skin deep

Hôtel Droog : Kabinet : Cosmania

Big Ideas

Indian brands engage more with Facebook fans

India : Facebook : Local

Big Ideas

Stage is set for investment in Indian retail

India : Supermarkets : Groceries

Design Directions

London womenswear S/S 2013

The spring/summer 2013 collections in London played with colours, textiles and nostalgia to create a vibrant and whimsical mood. This season a 90s ...

Sportswear : Minimal Luxury : Teen

Big Ideas

ColaLife campaign takes medical aid further

Coca-Cola : Medical : Packaging

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