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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
Nigerian film sector spreads to Western markets
Nigerian film sector spreads to Western markets
Nollywood
:
Film
:
Entertainment
Big Ideas
Digital jar makes tipping decisions easier
Digital jar makes tipping decisions easier
DipJar
:
V-Currencies
:
Cash
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Good service is the key to success in China
Good service is the key to success in China
Hai Di Lao
:
China
:
Service
Big Ideas
WRC touts the benefits of omni-channel retail
WRC touts the benefits of omni-channel retail
Omni-channel
:
Multi-channel
:
World Retail Congress
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
Big Ideas
Decanter launches China site and Asia Wine Awards
Decanter launches China site and Asia Wine Awards
China
:
Asia Wine Awards
:
Language
Big Ideas
Channel-hopper: Shazam has the vision for tv move
Channel-hopper: Shazam has the vision for tv move
Shazam
:
Music
:
Tv
Big Ideas
LVMH branches out into Travel & Hospitality and hospitality
LVMH branches out into Travel & Hospitality and hospitality
LVMH
:
Hotel
:
Maldives
Big Ideas
Topshop and Facebook unveil catwalk commerce
Topshop and Facebook unveil catwalk commerce
Topshop
:
Facebook
:
F-commerce
Big Ideas
Luxury brands overcome a lack of artisans
Luxury brands overcome a lack of artisans
Artisans
:
Craftsmanship
:
Chanel
Big Ideas
Artists’ impression: Esprit draws on RCA talent
London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit
:
Royal College Of Art
:
London Drawing
Design Directions
Épatant
Aesop founder Dennis Paphitis has already broken the mould of how prestige beauty shops should look with Aesop’s high-design, unique-every-time sto...
Shopping
:
Hangout
:
Dennis Paphitis
Big Ideas
Clear mission: New funding model for medical care
Clear mission: New funding model for medical care
Watsi
:
Medical
:
Care
Big Ideas
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Burberry
:
Regent Street
:
Flagship
Big Ideas
Retail copycat: Gap Athleta pops up near LuluLemon
Retail copycat: Gap Athleta pops up near LuluLemon
Gap Athletica
:
Lululemon
:
Brandjacking
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