Markets

An in-depth analysis of a particular consumer market, with actionable insights

Future Materials: Top 10

Markets

Future Materials: Top 10

As the technology world advances, a wide range of new materials and surfaces are being developed.
Royal College Of Art : Algae : Natural Materials
Boozette brands market

Markets

Boozette brands market

Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.
Cocktails : Mocktails : Low Calorie Drinks
Broga

Markets

Broga

Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon : Yoga Class : Performance Wear
Men's Beer Market

Markets

Men's Beer Market

The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...
Heritage : Local Flavour : Fosters
The Luxury Matrix Stage Five: Intellectual and Poetic

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive : Experiencial : Stargazing
The Luxury Matrix Stage Four: Responsible and Aware

Markets

The Luxury Matrix Stage Four: Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Transparency : Ethical Luxury : Luxury Car
The Luxury Matrix Stage Three: Emotion and Experience

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Experiential : Sound Design : 3D Printer
The Luxury Matrix Stage Two: Discernment and Worth

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...
Louis Vuitton : Harrods : Calvin Klein
The luxury matrix stage one: Acquisition and value

Markets

The luxury matrix stage one: Acquisition and value

The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...
Louis Vuitton : Luxury Service : Auction Houses
VIP retail spaces

Markets

VIP retail spaces

Brands are elevating their VIP suites to more engaging, exclusive and experience-driven concepts in a bid to entice customers into physical retail ...
Bespoke : Personal Shopper : Private Order Service
Indian luxurians

Markets

Indian luxurians

Cultural imperatives and social expectations play a greater part in shaping the lifestyles and aspirations of Indian luxurians than those of their ...
Champagne : Oberoi : Bombay
Swiss luxurians

Markets

Swiss luxurians

The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...
Switzerland : Zurich : Hotel Savoy Baur En Ville
US luxurians

Markets

US luxurians

Consumer confidence is finally on the rise among US luxurians five years after the slump of 2008. Growing optimism about investments in particular ...
New York : Dow Jones : Luxury Institute
Amazon commerce

Markets

Amazon commerce

Seattle – Amazon has added 3D printers to its technology product offer, just one of several new categories the mega-systems e-tailer has added in r...
Jack Spade : Popup Store : Male Grooming
German Luxurians

Markets

German Luxurians

A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...
Germany : Zurich : Hotel Savoy Baur En Ville
French Luxurians

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...
France : Quintessentially : Paris
Alcoholic drinks market

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...
Kamm & Sons : Alcohol : Drinks
Brazilian luxurians

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.
Brazil : 2014 World Cup : 2016 Olympics
Chinese luxurians

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China : McKinsey : HNWIs
Russian Luxurians

Markets

Russian Luxurians

Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...
Russia : Deloitte : UHNWIs
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