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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Future Materials: Top 10
As the technology world advances, a wide range of new materials and surfaces are being developed.
Royal College Of Art
:
Algae
:
Natural Materials
Markets
Boozette brands market
Ladies! Drink me! So goes the subtext of a growing number of drinks brands’ marketing as they try to work out what it is women want in a drink.
Cocktails
:
Mocktails
:
Low Calorie Drinks
Markets
Broga
Yoga, historically a female-dominated activity, is being co-opted by men as a complement to their no-frills fitness regime. Yet the sector is missi...
Lululemon
:
Yoga Class
:
Performance Wear
Markets
Men's Beer Market
The increasing popularity of craft beer is proof that a mature beer sector need not be a flat market. But the rise of craft beer – defined as exper...
Heritage
:
Local Flavour
:
Fosters
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
Interactive
:
Experiencial
:
Stargazing
Markets
The Luxury Matrix Stage Four: Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Transparency
:
Ethical Luxury
:
Luxury Car
Markets
The Luxury Matrix Stage Three: Emotion and Experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Experiential
:
Sound Design
:
3D Printer
Markets
The Luxury Matrix Stage Two: Discernment and Worth
What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...
Louis Vuitton
:
Harrods
:
Calvin Klein
Markets
The luxury matrix stage one: Acquisition and value
The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...
Louis Vuitton
:
Luxury Service
:
Auction Houses
Markets
VIP retail spaces
Brands are elevating their VIP suites to more engaging, exclusive and experience-driven concepts in a bid to entice customers into physical retail ...
Bespoke
:
Personal Shopper
:
Private Order Service
Markets
Indian luxurians
Cultural imperatives and social expectations play a greater part in shaping the lifestyles and aspirations of Indian luxurians than those of their ...
Champagne
:
Oberoi
:
Bombay
Markets
Swiss luxurians
The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...
Switzerland
:
Zurich
:
Hotel Savoy Baur En Ville
Markets
US luxurians
Consumer confidence is finally on the rise among US luxurians five years after the slump of 2008. Growing optimism about investments in particular ...
New York
:
Dow Jones
:
Luxury Institute
Markets
Amazon commerce
Seattle – Amazon has added 3D printers to its technology product offer, just one of several new categories the mega-systems e-tailer has added in r...
Jack Spade
:
Popup Store
:
Male Grooming
Markets
German Luxurians
A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...
Germany
:
Zurich
:
Hotel Savoy Baur En Ville
Markets
French Luxurians
Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...
France
:
Quintessentially
:
Paris
Markets
Alcoholic drinks market
A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...
Kamm & Sons
:
Alcohol
:
Drinks
Markets
Brazilian luxurians
Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.
Brazil
:
2014 World Cup
:
2016 Olympics
Markets
Chinese luxurians
Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China
:
McKinsey
:
HNWIs
Markets
Russian Luxurians
Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...
Russia
:
Deloitte
:
UHNWIs
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