Detroit – Automaker Ford plans to take over the Michigan Central Station and surrounding areas in its hometown Detroit, to serve as a campus for its exploration of the future of mobility.
The facility, located in Corktown, will specifically host experiments in autonomous and electric vehicle ventures. The space will be focused on testing design solutions for a new transportation system that makes mobility more convenient and accessible through connected vehicles, smart roads and innovative public transport.
‘This will be the kind of campus where the emerging economy thrives – a collaborative ecosystem of companies, educators, investors, and innovators. This is where part of our team will live and work as a part of this community, alongside the customers and neighbours whose lives we’re trying to make better,’ says Jim Hackett, Ford President and CEO.
As governments struggle to manage the rapid pace of change, corporations are seeking greater roles to sustain the growing demands on city infrastructure. Ford’s plans will contribute the urban revival of the city of Detroit. For more on the future scenarios of branded cities, you can purchase our report here.