Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Markets
The luxury matrix stage four : Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible
:
Aware
:
Fendi
Big Ideas
Asian consumers invest heavily in private tuition
Asian consumers invest heavily in private tuition
China
:
Tutoring
:
Shadow
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Micro Trends
Yard Shares
A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...
Gardening
:
Sharing
:
Community
Big Ideas
Lost Photos app digs out a picture of the past
Lost Photos app digs out a picture of the past
Lost Photos
:
App
:
Software
Design Directions
Vooza
Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...
Fake
:
Vooza
:
Fiction
Big Ideas
Consumers get hot and bothered over erotic novel
Consumers get hot and bothered over erotic novel
Storytelling
:
Erotism
:
Kinky
Big Ideas
Audi races forward into the future of retail
Audi races forward into the future of retail
Audi
:
Showroom
:
Digital
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Low-income Brazilians boost online retail sales
Low-income Brazilians boost online retail sales
Brazil
:
Argentina
:
Mexico
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Markets
Vietnam’s Luxury Market
The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam
:
Luxury
:
Starwood
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Micro Trends
Small-box retail
What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...
E-tail
:
E-commerce
:
Subscription
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Big Ideas
Spanish Homedulgence hits hospitality industry
Spanish Homedulgence hits hospitality industry
Home
:
Eating
:
Just Nots
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121079/pexels-yan-krukau-7314040.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201208%2F6153%2Fsection_thumb%2FFolklore%2C_London.jpg)
:strip_exif():strip_icc()/201208%2F6144%2Fsection_thumb%2FHOMEScreen_shot_2012-08-07_at_17.51.15.png)
:strip_exif():strip_icc()/201208%2F6147%2Fhomepage_image%2FBLUR486597_10150929874016184_796168902_n-1.jpg)
:strip_exif():strip_icc()/201208%2F6140%2Fhomepage_image%2FTipOrSkip1Home.jpg)
:strip_exif():strip_icc()/201208%2F6132%2Fimage%2FCitizenM_London--132809.jpg)
:strip_exif():strip_icc()/201208%2F6110%2Fsection_thumb%2F4082.JPG)
:strip_exif():strip_icc()/201208%2F6125%2Fhomepage_image%2FHOMELost_Photos_Screenshot_2.jpg)
:strip_exif():strip_icc()/201208%2F6126%2Fsection_thumb%2FStill_from_the_fake_Vooza_story_film_03.png)
:strip_exif():strip_icc()/201208%2F6128%2Fimage%2F30457-2.jpg)
:strip_exif():strip_icc()/201208%2F6119%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6122%2Fimage%2FLouis_Vuitton_and_Yayoi_Kasama_store_display02.jpg)
:strip_exif():strip_icc()/201207%2F6113%2Fhomepage_image%2FStathomepage.png)
:strip_exif():strip_icc()/201208%2F6116%2Fimage%2FLittle_Miss_Stella04.jpg)
:strip_exif():strip_icc()/201208%2F6111%2Fsection_thumb%2Fsection_thumb.JPG)
:strip_exif():strip_icc()/201207%2F6105%2Fhomepage_image%2FHOMEIkea_beer-UK-02.jpg)
:strip_exif():strip_icc()/201207%2F6108%2Fvideo_thumb%2FScreen_shot_2012-07-31_at_13.37.38.png)
:strip_exif():strip_icc()/201207%2F6101%2Fimage%2Fnormal-3.jpg)
:strip_exif():strip_icc()/201207%2F6094%2Fsection_thumb%2FBOXCUTOUT%28HR%29.jpg)
:strip_exif():strip_icc()/201207%2F6088%2Fhomepage_image%2F2012-Chevrolet-Cobalt-Carscoop-2.jpg)
:strip_exif():strip_icc()/201207%2F6093%2Fimage%2F110306.jpg)