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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Micro Trends
Small-box retail
What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...
E-tail
:
E-commerce
:
Subscription
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Big Ideas
Retail Analysis: Man on the Boon
Retail Analysis: Man on the Boon
Man On The Boon
:
Seoul
:
Designer
Big Ideas
Spanish Homedulgence hits hospitality industry
Spanish Homedulgence hits hospitality industry
Home
:
Eating
:
Just Nots
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Collaborative consumers kick-start a revolution
Collaborative consumers kick-start a revolution
Collaborative Consumption
:
AirBnB
:
Zipcar
Big Ideas
Parisian retailer has a Nose for a good scent
Parisian retailer has a Nose for a good scent
Perfume
:
Fragrance
:
Paris
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
Cash-strapped Australians turn to private labels
Cash-strapped Australians turn to private labels
Australia
:
Private Label
:
Supermarkets
Big Ideas
YouTube broadcasts live prayers from Mecca
YouTube broadcasts live prayers from Mecca
Muslims
:
Ramadam
:
YouTube
Big Ideas
Google paves the way for pedestrians in Africa
Google paves the way for pedestrians in Africa
Google
:
Maps
:
App
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Design Directions
Menswear S/S 13
For spring/summer 2013 the mood for European menswear is bright and crisp with artful flourishes.
Pringle
:
Agi & Sam
:
Simons
Big Ideas
Biodegradable lamp brings Flos sweet success
Biodegradable lamp brings Flos sweet success
Flos
:
Lighting
:
Bio-on
Big Ideas
Butler schools on course for boom time in China
Butler schools on course for boom time in China
Butlers
:
Chinese
:
Service
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