Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next
Boomers: Ageing to Becoming
Gen X: Ambiguity to Advocacy
Gen Z: Vision to Contradiction
Alphas: Sandbox to Roblox
Oil wealth fuels demand for new malls in Iraq

Big Ideas

Oil wealth fuels demand for new malls in Iraq

Oil wealth fuels demand for new malls in Iraq
Baghdad : Shopping : Malls
Luxury fashion houses focus on jewellery

Big Ideas

Luxury fashion houses focus on jewellery

Luxury fashion houses focus on jewellery
Jewellery : HNW : Louis Vuitton
Indian e-commerce showcases local designers

Big Ideas

Indian e-commerce showcases local designers

Indian e-commerce showcases local designers
India : E-commerce : Clothes
Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Big Ideas

Retail Analysis: Uniqlo and Dover Street Market collaborate for Ginza flagships

Uniqlo and Dover Street Market collaborate for Ginza flagships
Tokyo : Dover Street Market : Uniqlo
Black Magic

Design Directions

Black Magic

A new gothic aesthetic is emerging, that combines Revivalist thinking with the spiritualism of the New Sublimity.
Gothic : New Sublimity : Religion
Marriott makes Chinese tourists feel at home

Big Ideas

Marriott makes Chinese tourists feel at home

Marriott makes Chinese tourists feel at home
Marriott Internatinal : Li Yu : Chinese
The Luxury Matrix Stage One : Acquisition and Value

Markets

The Luxury Matrix Stage One : Acquisition and Value

The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....
Acquisition : Value : Tom Ford
Mobile boom sees rise of m-commerce in Africa

Big Ideas

Mobile boom sees rise of m-commerce in Africa

Mobile boom sees rise of m-commerce in Africa
M-commerce : Mobile : Mimiboard
First Harrods hotel to open in Kuala Lumpur

Big Ideas

First Harrods hotel to open in Kuala Lumpur

First Harrods hotel to open in Kuala Lumpur
Harrods : Middle East : Qatar Holding
James Roper : The Green Soccer Journal

Viewpoints

James Roper : The Green Soccer Journal

The Green Soccer Journal co-founder James Roper talks about the publication. 
Football : The Green Soccer Journal : James Roper
Geo-fencing leads retail initiatives at Walmart

Big Ideas

Geo-fencing leads retail initiatives at Walmart

Geo-fencing leads retail initiatives at Walmart
Walmart : Supermarket : Just Nots
Tween make-up brand harnesses social selling

Big Ideas

Tween make-up brand harnesses social selling

Tween make-up brand harnesses social selling
Eyedoll Chatter : App : Personalised
Saatchi & Saatchi plays the recruitment game

Big Ideas

Saatchi & Saatchi plays the recruitment game

Saatchi & Saatchi plays the recruitment game
Israel : Gaming : Saatchi & Saatchi
Indonesia’s luxury car market accelerates

Big Ideas

Indonesia’s luxury car market accelerates

Indonesia’s luxury car market accelerates
Indonesia : Audi : Mercedez Benz
Vietnam Market

Markets

Vietnam Market

As Southeast Asia increases in affluence, Vietnam is becoming a focal area for luxury brands to establish themselves in the region. In a country th...
Vietnam : Ho Chi Minh City : Hanoi
Online trials boost retailer expansion in China

Big Ideas

Online trials boost retailer expansion in China

Online trials boost retailer expansion in China
AT Kearney : China : E-commerce
China’s luxury children’s market grows rapidly

Big Ideas

China’s luxury children’s market grows rapidly

China’s luxury children’s market grows rapidly
China : Kidswear : Children
10% of UK consumers believe laptop is vital

Big Ideas

10% of UK consumers believe laptop is vital

10% of UK consumers believe laptop is vital
Smartphone : Poverty Line : Social Class
Car Homes

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...
Symbiotic Branding : Symbiotic Architecture : Electric Vehicles
First-time buyers choose to live with friends

Big Ideas

First-time buyers choose to live with friends

First-time buyers choose to live with friends
Community : FuturePoll : Confused.com
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