Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

D&AD New Blood Awards 2014

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...
D&AD : New Blood Awards 2014 : Asos
High-tech, commemorative moon landing boots are an instant hit

Big Ideas

High-tech, commemorative moon landing boots are an instant hit

GE’s limited-edition Missions sold out in minutes.
General Electric : Moonboots : Trainers
New beauty website targets Flat Agers

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.
Jane Cunningham : Flat Age Beauty : Flat Agers
Americans prefer snacking to full meals

Big Ideas

Americans prefer snacking to full meals

Americans are disrupting the food industry by snacking rather than sitting down to a full meal.
Snacking : Americans : Eating Habits
Withings launches smartwatch with classic design cues

Big Ideas

Withings launches smartwatch with classic design cues

The French consumer electronics company has launched Activité, a stylish smartwatch that digitally tracks your health and fitness levels.
Withings : Smartwatch : Wearable Tech
Rent the Runway moves towards everyday wear

Big Ideas

Rent the Runway moves towards everyday wear

Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...
Rent The Runway : Jennifer Hyman : Fortune
Artists hack into Barbican Digital Revolution exhibit

Big Ideas

Artists hack into Barbican Digital Revolution exhibit

The Google-sponsored DevArt section of Barbican Centre exhibition Digital Revolution has been hacked into by a group of London-based artists.
Digital Art : Barbican Centre : Google
New app offers Instagram-like experience for children

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids. 
Mind Candy : PopJam : Mobile Apps
Selfridges launches men's personal shopping service

Big Ideas

Selfridges launches men's personal shopping service

The London department store is revamping its menswear offer, including the introduction of a personal shopping service for men. 
Menswear : Selfridges : Personal Shopper
Meal-delivery service teams up with Jawbone to help consumers count calories

Big Ideas

Meal-delivery service teams up with Jawbone to help consumers count calories

Meal-delivery service Munchery has announced a partnership with wearable technology brand Jawbone to create a seamless link between what people eat...
Munchery : Jawbone : Self Quantification
Research explores why we ‘like’ causes on Facebook

Big Ideas

Research explores why we ‘like’ causes on Facebook

A new study has revealed the wide range of motivations that can persuade users to ‘like’ social and humanitarian causes on Facebook.
Facebook : Humanitarian : Slacktivism
Car marketing targets Athena Woman

Big Ideas

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.
Cars : Athena : Buick
Millennials the more confident generation when it comes to wine

Big Ideas

Millennials the more confident generation when it comes to wine

Millennials are more confident than older generations about their knowledge of wine, according to a new report.
Wine : Sparkling Wine : Uncorked Wine
Citizenme app helps consumers to take control of personal data

Big Ideas

Citizenme app helps consumers to take control of personal data

New start-up Citizenme aims to put consumers in charge of their online personal data.
Citizenme : Marketing : Personal Data
Bread & Butter and Seek Berlin spring/summer 2015 review

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category. 
Bread & Butter : Seek : Berlin
Walmart gives female entrepreneurs the stamp of approval

Big Ideas

Walmart gives female entrepreneurs the stamp of approval

The US retailer will stamp products made by female entrepreneurs with a Women-owned logo.
Empowering Women Together : Walmart : Fempreneurs
Sotheby's and eBay join forces to live-stream online art auctions

Big Ideas

Sotheby's and eBay join forces to live-stream online art auctions

The online retailer will stream auctions live from Sotheby's New York and accept bids from viewers around the world.
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Rustic retreat voted world's best hotel in Travel + Leisure awards

Big Ideas

Rustic retreat voted world's best hotel in Travel + Leisure awards

Readers of Travel + Leisure magazine have named the Triple Creek Ranch in Montana as their favourite hotel.
Travel + Leisure : Triple Creek Ranch : Luxury Travel
Adidas launches first wearable fitness tracker

Big Ideas

Adidas launches first wearable fitness tracker

The miCoach Fit Smart will act as a fitness coach for consumers, according to the sports brand. 
Adidas : Wearable Tech : Fitness Tracker
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