Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding
The Rise of Inclusive Travel 
State of Luxury: Singapore
Paris Fashion Week SS25
Material Matters 2024
Hidden Mode helps Hike become fastest-growing app in India

Big Ideas

Hidden Mode helps Hike become fastest-growing app in India

Messenger app with privacy setting becomes the fastest-growing app in India. 
Hike : Messenger : India
Barclays announces plans to launch finger-vein recognition readers

Big Ideas

Barclays announces plans to launch finger-vein recognition readers

Barclays will launch biometric finger-vein readers for corporate customers in 2015, and hopes to roll out the technology to general account-holders...
Barclays : Biometrics : Banking
Smartphone users aged over 55 rarely download apps

Big Ideas

Smartphone users aged over 55 rarely download apps

Baby Boomers are adopting smartphones at a rapid rate, but leaving apps behind.
Smartphones : Apps : Flat Agers
New cookbook casts the kitchen as a neuropharmacy

Big Ideas

New cookbook casts the kitchen as a neuropharmacy

A Michelin-starred chef presents food as a path to mental and physical wellbeing.
Food Futures : Cookbooks : Health Foods
McDonald’s accepts festival rubbish as payment

Big Ideas

McDonald’s accepts festival rubbish as payment

McDonald’s in Sweden has turned music festival rubbish into treasure for both the brand and its customers.
McDonald's : Recycling : Currency
Could maple sap be the new coconut water?

Big Ideas

Could maple sap be the new coconut water?

Maple. is a new brand offering maple water – pure tree sap – to US consumers.
Health Drinks : Body Temples : Maple Water
UK consumers remain sceptical about the connected home

Big Ideas

UK consumers remain sceptical about the connected home

Consumers in the UK are not convinced that smart home technology is worth the extra cost, according to a new survey.
Internet Of Things : Connected Home : Smart Home
Royal Caribbean International launches smart ship

Big Ideas

Royal Caribbean International launches smart ship

Royal Caribbean International is positioning its newest ship, Quantum of the Seas, as the first smart ship, with wifi, RFID technology and even ro...
Cruise : Royal Caribbean International : Quantum Of The Seas
Wearable technology line brings fashion to the fore

Big Ideas

Wearable technology line brings fashion to the fore

At New York Fashion Week, accessible luxury designer Rebecca Minkoff will introduce a fashion-forward line of wearable technology accessories.
NYFW : Accessories : Wearable Technology
Shopping mall pairs with website on one-day pop-up shop

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.
Pop-up : Shopping Malls : Big Box Retail
Food pearl technology makes debut at Whole Foods

Big Ideas

Food pearl technology makes debut at Whole Foods

WikiPearls are coming to the US’s most famous health food retailer via Stonyfield Farms. 
WikiPearl : Food Packaging : Natural Foods
New unisex bracelet doubles as wearable phone charger

Big Ideas

New unisex bracelet doubles as wearable phone charger

The QBracelet by US start-up QDesigns will charge devices to up to 60% of full battery power.
QDesigns : QBracelet : Wearable Technology
Los Angeles art museum makes a splash on Snapchat

Big Ideas

Los Angeles art museum makes a splash on Snapchat

The Los Angeles County Museum of Art has taken to the popular social media site with humour and aplomb.
LACMA : Art : Museums
Payments start-up embraces crypto-currencies with new card

Big Ideas

Payments start-up embraces crypto-currencies with new card

A new debit card is enabling people to pay with Bitcoin, regular money and loyalty points.
Cryptocurrency : Shift : Loyalty
Fast food chain Loco’l aims to improve low-income diets

Big Ideas

Fast food chain Loco’l aims to improve low-income diets

Los Angeles chef Roy Choi and partner Daniel Patterson will launch Loco’l, a fast food chain serving ‘real food’ at a low price point.
Roy Choi : Fast Food : Los Angeles
US billboards get a cultural makeover

Big Ideas

US billboards get a cultural makeover

Projects across the US are turning billboards into canvasses for art, repurposing one of the most commercial forms of media as a space for culture.
Billboards : Outdoor Advertising : Art
New password technology uses blood vessels in eyes

Big Ideas

New password technology uses blood vessels in eyes

Tech start-up EyeVerify has created a new technology, Eyeprint ID, which uses the eyes as a biometric password.
Bio-ID : Eyeprint ID : Eyeverify
New platform by hearing aid firm adds sound to Google Street View

Big Ideas

New platform by hearing aid firm adds sound to Google Street View

Amplifon has created a platform that allows developers to add 3D soundscapes to Google Street View.
Advertising : Soundscapes : Google Street View
Harrods to open salon for rare and luxury fragrances

Big Ideas

Harrods to open salon for rare and luxury fragrances

British department store retailer Harrods is to open an exclusive perfumery this autumn. 
Harrods : Salon De Parfums : Tom Ford
Robots brought into service at Aloft Hotels in California

Big Ideas

Robots brought into service at Aloft Hotels in California

Aloft Hotels has announced the debut of robotic butlers at its Silicon Valley location.
Robotics : Artificial Intelligence : Starwood Hotels
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