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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Google Street View sweetens exhibition closure with online extension
The Google Art Project provides browsers with a permanent street view version of a temporary installation by artist Kara Walker.
Google
:
Google Street View
:
A Subtlety
Big Ideas
Falling sales of celebrity scents cause a stink at Elizabeth Arden
Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.
Me-brands
:
Justin Bieber
:
Taylor Swift
Big Ideas
South Korean dramas boost luxury brands in Asia
The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
Big Ideas
New Cinnabon concept courts the health-conscious
Cinnabon has announced plans to open the Bon Bake Shop, a new chain concept that will sell the brand’s decadent baked goods in bite-sized portions.
Cinnabon
:
Brand Extension
:
Baked Goods
Big Ideas
Digital coupons keep consumers coming back for more
Digital coupons are key to maintaining customer loyalty and influencing purchases, according to a report by Forrester Consulting.
Shopping
:
Digital Coupons
:
Promotions
Big Ideas
UK confidence high, but consumers continue to spend cautiously
UK consumer confidence is at its highest in seven years, according to Nielsen’s Global Survey of Consumer Confidence and Spending Intentions
Spending Habits
:
Nielsen
:
Consumer Confidence
Big Ideas
UK Flat Agers favour internet for travel research
London – Older consumers in the UK are as likely to research their travel online as their younger counterparts, according to a new study.
The Flat Age Society
:
Travel
:
Digital Adoption
Big Ideas
Fendi lends its name to Miami luxury development
Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.
Miami
:
Fendi
:
Chateau Group
Big Ideas
Harrods to open pop-up restaurants from Michelin-starred chefs
Harrods is to bring the taste of Italy to its store with a series of five pop-up restaurants from some of Italy’s leading chefs.
London
:
Pop-up
:
Harrods
Big Ideas
Millennials will drive rise in digital banking in North America
A new wave of technology start-ups is set to change the world of finance in the future as Millennials turn away from traditional banks.
Startups
:
Millenials
:
Accenture
Big Ideas
Sake breweries venture west in a bid to preserve their heritage
Sake breweries are looking for ways to increase exports to the West to keep their local businesses alive.
Sake
:
Japan
:
Drink Consumption
Big Ideas
Economic growth in Africa presents opportunities for entrepreneurs
Despite a lack of access to training and investment, the opportunities for entrepreneurship in Africa are increasing.
Africa
:
Botswana
:
Gallup
Big Ideas
New online marketplace celebrates local producers in the US
Online marketplace MadeClose aims to celebrate American manufacturers in the US.
MadeClose
:
Online Marketplace
:
Made In USA
Big Ideas
Yoox joins forces with WeChat for m-commerce push
Shopping for luxury brands online has become more personal thanks to a new global partnership between Yoox Group and instant messaging service We...
Yoox
:
WeChat
:
Social Commerce
Big Ideas
Aldi releases own-brand smartphone for £80
The German budget supermarket chain has introduced a low-cost Android smartphone.
Aldi
:
Android Smartphone
:
Medion Life E4001
Big Ideas
Dashboard device brings smartphone apps to your windscreen
San Francisco start-up Navdy has announced a dashboard-mounted projection device that is being compared to Google Glass for the car.
Connected Car
:
Projection
:
HUD
Markets
Metaphysical Retail
In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...
Metaphysical Retail
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Occult Retail
:
Jewellery
Big Ideas
AT Kearney predicts the future of retail is phygital
The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...
Omnichannel
:
AT Kearney
:
Physical Stores
Big Ideas
New York store creates customised 3D-printed headphones
High-end headphones start-up Normal is bringing 3D printing to consumers at a new store in Manhattan’s Chelsea neighbourhood.
Normal
:
3D Printing
:
Headphones
Big Ideas
US start-up Sproutling to sell wearable baby monitor
The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing.
Sproutling Baby Monitor
:
Wearable Technology
:
Smartphone
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