Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Google Street View sweetens exhibition closure with online extension

Big Ideas

Google Street View sweetens exhibition closure with online extension

The Google Art Project provides browsers with a permanent street view version of a temporary installation by artist Kara Walker.
Google : Google Street View : A Subtlety
Falling sales of celebrity scents cause a stink at Elizabeth Arden

Big Ideas

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.
Me-brands : Justin Bieber : Taylor Swift
South Korean dramas boost luxury brands in Asia

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...
Korean Wave
New Cinnabon concept courts the health-conscious

Big Ideas

New Cinnabon concept courts the health-conscious

Cinnabon has announced plans to open the Bon Bake Shop, a new chain concept that will sell the brand’s decadent baked goods in bite-sized portions.
Cinnabon : Brand Extension : Baked Goods
Digital coupons keep consumers coming back for more

Big Ideas

Digital coupons keep consumers coming back for more

Digital coupons are key to maintaining customer loyalty and influencing purchases, according to a report by Forrester Consulting.
Shopping : Digital Coupons : Promotions
UK confidence high, but consumers continue to spend cautiously

Big Ideas

UK confidence high, but consumers continue to spend cautiously

UK consumer confidence is at its highest in seven years, according to Nielsen’s Global Survey of Consumer Confidence and Spending Intentions
Spending Habits : Nielsen : Consumer Confidence
UK Flat Agers favour internet for travel research

Big Ideas

UK Flat Agers favour internet for travel research

London – Older consumers in the UK are as likely to research their travel online as their younger counterparts, according to a new study.
The Flat Age Society : Travel : Digital Adoption
Fendi lends its name to Miami luxury development

Big Ideas

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.
Miami : Fendi : Chateau Group
Harrods to open pop-up restaurants from Michelin-starred chefs

Big Ideas

Harrods to open pop-up restaurants from Michelin-starred chefs

Harrods is to bring the taste of Italy to its store with a series of five pop-up restaurants from some of Italy’s leading chefs.
London : Pop-up : Harrods
Millennials will drive rise in digital banking in North America

Big Ideas

Millennials will drive rise in digital banking in North America

A new wave of technology start-ups is set to change the world of finance in the future as Millennials turn away from traditional banks.
Startups : Millenials : Accenture
Sake breweries venture west in a bid to preserve their heritage

Big Ideas

Sake breweries venture west in a bid to preserve their heritage

Sake breweries are looking for ways to increase exports to the West to keep their local businesses alive.
Sake : Japan : Drink Consumption
Economic growth in Africa presents opportunities for entrepreneurs

Big Ideas

Economic growth in Africa presents opportunities for entrepreneurs

Despite a lack of access to training and investment, the opportunities for entrepreneurship in Africa are increasing. 
Africa : Botswana : Gallup
New online marketplace celebrates local producers in the US

Big Ideas

New online marketplace celebrates local producers in the US

Online marketplace MadeClose aims to celebrate American manufacturers in the US.
MadeClose : Online Marketplace : Made In USA
Yoox joins forces with WeChat for m-commerce push

Big Ideas

Yoox joins forces with WeChat for m-commerce push

Shopping for luxury brands online has become more personal thanks to a new global partnership between Yoox Group and instant messaging service We...
Yoox : WeChat : Social Commerce
Aldi releases own-brand smartphone for £80

Big Ideas

Aldi releases own-brand smartphone for £80

The German budget supermarket chain has introduced a low-cost Android smartphone.
Aldi : Android Smartphone : Medion Life E4001
Dashboard device brings smartphone apps to your windscreen

Big Ideas

Dashboard device brings smartphone apps to your windscreen

San Francisco start-up Navdy has announced a dashboard-mounted projection device that is being compared to Google Glass for the car.
Connected Car : Projection : HUD
Metaphysical Retail

Markets

Metaphysical Retail

In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...
Metaphysical Retail : Occult Retail : Jewellery
AT Kearney predicts the future of retail is phygital

Big Ideas

AT Kearney predicts the future of retail is phygital

The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...
Omnichannel : AT Kearney : Physical Stores
New York store creates customised 3D-printed headphones

Big Ideas

New York store creates customised 3D-printed headphones

High-end headphones start-up Normal is bringing 3D printing to consumers at a new store in Manhattan’s Chelsea neighbourhood.
Normal : 3D Printing : Headphones
US start-up Sproutling to sell wearable baby monitor

Big Ideas

US start-up Sproutling to sell wearable baby monitor

The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing. 
Sproutling Baby Monitor : Wearable Technology : Smartphone
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