Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Research claims that Spiral of Silence exists on social media

Study discovers that social media does not encourage users to voice opinions.

Big Ideas

US teenagers are rejecting fashion retail for technology

American teenagers are choosing techology over fashion items.

Piper Jaffray Survery : Teens And Tech : Abercrombie & Fitch

Big Ideas

Beauty brand Geneu introduces bespoke DNA-based beauty service

Beauty brand Geneu has launched U+, a new bespoke skincare service that uses DNA testing to match consumers with products that suit their skin type.

Digital Beauty : DNA Testing : Geneu

Big Ideas

Digitisation of payments in developing world is key to economic inclusion

The digitisation of payments in the developing world will transform the speed with which G20 goals can be reached, according to a major report by t...

Cashless Payments : Digital Payments : Developing World

Big Ideas

Dyson to launch a smart, robotic vacuum cleaner in 2015

UK – Early feminists dreamed of a world in which devices – not women – would scrub and clean floors all day. This week, vacuum cleaner king Dyson h...

Dyson : Internet Of Things : Awakening Tech

Big Ideas

Digital art service streams exhibitions directly onto living room walls

Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.

Art : Acne : Subscription

Big Ideas

Starbucks and KFC respond to foodie revolution with up-market options

UK/US – Starbucks and KFC have both announced new concepts designed to revitalise their old formats and bring a touch of gourmet to casual caf...

KFC : Starbucks : Fast Food

Big Ideas

London Design Festival 2014 Preview

Now established as the leading event in the global design calendar, London Design Festival 2014 promises once again to excite visitors with t...

Brompton Design District : Victoria And Albert Museum : Poetry In Motion

Big Ideas

Americans increasingly believe in the power of superfoods

US – Several years after kale was identified as a superfood, figures suggest that Americans have developed a quasi-religious faith in the power of ...

Kale : Body Temples : Nutrition

Big Ideas

Tesco and Coca-Cola tackle recycling reluctance

Tesco and Coca-Cola Enterprises have launched an initiative to alleviate the green fatigue that is discouraging consumers from eco-concerns.

Recycling Is The Answer : Nick Brown : CCE

Big Ideas

More US meals eaten alone than with company

More than half (57%) of meals in the US are consumed alone, according to new research.

Singleton Tsunami : Singles Rising : Solo Singles

Big Ideas

Hidden Mode helps Hike become fastest-growing app in India

Messenger app with privacy setting becomes the fastest-growing app in India.

Hike : Messenger : India

Big Ideas

Barclays announces plans to launch finger-vein recognition readers

Barclays will launch biometric finger-vein readers for corporate customers in 2015, and hopes to roll out the technology to general account-holders...

Barclays : Biometrics : Banking

Big Ideas

Smartphone users aged over 55 rarely download apps

Baby Boomers are adopting smartphones at a rapid rate, but leaving apps behind.

Smartphones : Apps : Flat Agers

Big Ideas

New cookbook casts the kitchen as a neuropharmacy

A Michelin-starred chef presents food as a path to mental and physical wellbeing.

Food Futures : Cookbooks : Health Foods

Big Ideas

McDonald’s accepts festival rubbish as payment

McDonald’s in Sweden has turned music festival rubbish into treasure for both the brand and its customers.

McDonald's : Recycling : Currency

Big Ideas

Could maple sap be the new coconut water?

Maple. is a new brand offering maple water – pure tree sap – to US consumers.

Health Drinks : Body Temples : Maple Water

Big Ideas

UK consumers remain sceptical about the connected home

Consumers in the UK are not convinced that smart home technology is worth the extra cost, according to a new survey.

Internet Of Things : Connected Home : Smart Home

Big Ideas

Royal Caribbean International launches smart ship

Royal Caribbean International is positioning its newest ship, Quantum of the Seas, as the first smart ship, with wifi, RFID technology and even ro...

Cruise : Royal Caribbean International : Quantum Of The Seas

Big Ideas

Wearable technology line brings fashion to the fore

At New York Fashion Week, accessible luxury designer Rebecca Minkoff will introduce a fashion-forward line of wearable technology accessories.

NYFW : Accessories : Wearable Technology