Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Historic hotel offers guests a 21st-century Google Glass experience

LeDomaine is Europe’s first hotel to provide guests with Google Glass.

Google Glass : Wearable Technology : Luxury Travel

Big Ideas

Almost half of Americans seek out organic food

In the US, 45% of people report actively trying to include organic items in their diet, according to a survey by Gallup.

Organic : Gallup : Food

Big Ideas

Virtual reality headset calms patient during operation

A private hospital in Spain has trialled new virtual reality software to relax a person undergoing surgery.

Oculus Rift : Medical Care : Medicine

Big Ideas

Ethical foodie development comes to Le Marais in Paris

An area north of trendy Paris district Le Marais is being transformed into a centre for high-quality, ethically sourced food.

La Jeune Rue : Ballon Air De Paris : Le Marais

Big Ideas

Manhattan hotel creates travel package for childless women

The Westin New York Grand Central has launched a three-day travel package aimed at women who don’t have children.

No-Mos : Melanie Notkin : Childless

Big Ideas

Russian designers offer beer drinkers access to free films on tap

New technology lets users access a free film on a mobile device by tapping it with a beer bottle.

Heads And Hands : Grolsch : Packaging

Big Ideas

Swash offers ironing-free option for home laundering

Procter & Gamble and Whirlpool have created a home garment care system that looks like a Keurig or Nespresso coffee-brewing system.

P&G : Whirlpool : Swash

Big Ideas

New on-screen technology compensates for vision defects

Researchers have developed digital display technology that corrects for vision defects by manipulating pixels on-screen.

MIT Media Lab : Smartphones : Vision

Big Ideas

Opera house eyes younger audience with Google Glass live streaming

An Italian opera house has collaborated with Google Glass to offer a unique perspective of the art form.

Google Glass : Teatro Lirico Di Cagliari : Opera

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.

That's Vapore : Steam : Health

Big Ideas

Flexitarianism gaining ground as consumers turn away from meat

Consumers are increasingly opting for a Flexitarian lifestyle, reducing their meat intake rather than completely eliminating it from their diets.

Flexitarian : Diet : Flexitarianism

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.

Rolls-Royce : Automotive : Luxury

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...

YSL : Foundation : Space-age

Big Ideas

McDonald’s courts Millennials with personalised experiences

McDonald’s has moved to make its products more individual.

McDonald's : Millennials : Fast Food

Big Ideas

Japanese fashion brand trials virtual changing room

Japanese fashion brand Urban Research has trialled a virtual changing room pop-up kiosk in Tokyo.

Tokyo : Endless Aisles : Virtual Changing Room

Big Ideas

New job search tool matches applicants with company culture

Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...

Good.Co : Millennials : Jobs

Big Ideas

Number of American multi-generational households soars

A new study has found that the number of multi-generational households in America has doubled in the past 30 years.

Boomerang : Pew Research : United States

Big Ideas

Department store makes a home for art in Paris

Galeries Lafayette is transforming a 19th-century Parisian building into a home for its new public foundation.

Galeries Lafayette : OMA : Paris

Big Ideas

New monitoring system tracks a user’s sleep and environment

The Sense sleep monitoring system assesses a user’s quality of sleep as well as his or her sleeping environment in one sleek package.

Self Quants : Self-quantification : Sleep Monitoring

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.

Cryptocurrency : Document Coin : Reputation