Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.

Pop-up : Shopping Malls : Big Box Retail

Big Ideas

Food pearl technology makes debut at Whole Foods

WikiPearls are coming to the US’s most famous health food retailer via Stonyfield Farms.

WikiPearl : Food Packaging : Natural Foods

Big Ideas

New unisex bracelet doubles as wearable phone charger

The QBracelet by US start-up QDesigns will charge devices to up to 60% of full battery power.

QDesigns : QBracelet : Wearable Technology

Big Ideas

Los Angeles art museum makes a splash on Snapchat

The Los Angeles County Museum of Art has taken to the popular social media site with humour and aplomb.

LACMA : Art : Museums

Big Ideas

Payments start-up embraces crypto-currencies with new card

A new debit card is enabling people to pay with Bitcoin, regular money and loyalty points.

Cryptocurrency : Shift : Loyalty

Big Ideas

Fast food chain Loco’l aims to improve low-income diets

Los Angeles chef Roy Choi and partner Daniel Patterson will launch Loco’l, a fast food chain serving ‘real food’ at a low price point.

Roy Choi : Fast Food : Los Angeles

Big Ideas

US billboards get a cultural makeover

Projects across the US are turning billboards into canvasses for art, repurposing one of the most commercial forms of media as a space for culture.

Billboards : Outdoor Advertising : Art

Big Ideas

New password technology uses blood vessels in eyes

Tech start-up EyeVerify has created a new technology, Eyeprint ID, which uses the eyes as a biometric password.

Bio-ID : Eyeprint ID : Eyeverify

Big Ideas

New platform by hearing aid firm adds sound to Google Street View

Amplifon has created a platform that allows developers to add 3D soundscapes to Google Street View.

Advertising : Soundscapes : Google Street View

Big Ideas

Harrods to open salon for rare and luxury fragrances

British department store retailer Harrods is to open an exclusive perfumery this autumn.

Harrods : Salon De Parfums : Tom Ford

Big Ideas

Robots brought into service at Aloft Hotels in California

Aloft Hotels has announced the debut of robotic butlers at its Silicon Valley location.

Robotics : Artificial Intelligence : Starwood Hotels

Big Ideas

Google Street View sweetens exhibition closure with online extension

The Google Art Project provides browsers with a permanent street view version of a temporary installation by artist Kara Walker.

Google : Google Street View : A Subtlety

Big Ideas

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.

Me-brands : Justin Bieber : Taylor Swift

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...

Korean Wave

Big Ideas

New Cinnabon concept courts the health-conscious

Cinnabon has announced plans to open the Bon Bake Shop, a new chain concept that will sell the brand’s decadent baked goods in bite-sized portions.

Cinnabon : Brand Extension : Baked Goods

Big Ideas

Digital coupons keep consumers coming back for more

Digital coupons are key to maintaining customer loyalty and influencing purchases, according to a report by Forrester Consulting.

Shopping : Digital Coupons : Promotions

Big Ideas

UK confidence high, but consumers continue to spend cautiously

UK consumer confidence is at its highest in seven years, according to Nielsen’s Global Survey of Consumer Confidence and Spending Intentions

Spending Habits : Nielsen : Consumer Confidence

Big Ideas

UK Flat Agers favour internet for travel research

London – Older consumers in the UK are as likely to research their travel online as their younger counterparts, according to a new study.

The Flat Age Society : Travel : Digital Adoption

Big Ideas

Fendi lends its name to Miami luxury development

Italian fashion and design brand Fendi has announced its first ever branded condominium in partnership with developers Château Group.

Miami : Fendi : Chateau Group

Big Ideas

Harrods to open pop-up restaurants from Michelin-starred chefs

Harrods is to bring the taste of Italy to its store with a series of five pop-up restaurants from some of Italy’s leading chefs.

London : Pop-up : Harrods