Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.

Big Ideas

Creative agency encourages users to take a break from Facebook

Just, a creative agency based in the Netherlands, has launched 99 Days of Freedom, a social experiment urging Facebook users to leave the site.

Big Ideas

Target recruits creator generation in Best Year Ever campaign

Target’s new Best Year Ever YouTube campaign, aimed at young people going to college, boisterously entertains and engages on a social, two-way leve...

YouTube : Target : Best Year Ever

Big Ideas

Facebook and Twitter launch click-to-buy initiatives

The two social media giants are racing to expand their capacity as commerce brokers.

Twitter : Facebook : American Express

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...

D&AD : New Blood Awards 2014 : Asos

Big Ideas

High-tech, commemorative moon landing boots are an instant hit

GE’s limited-edition Missions sold out in minutes.

General Electric : Moonboots : Trainers

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.

Jane Cunningham : Flat Age Beauty : Flat Agers

Big Ideas

Americans prefer snacking to full meals

Americans are disrupting the food industry by snacking rather than sitting down to a full meal.

Snacking : Americans : Eating Habits

Big Ideas

Withings launches smartwatch with classic design cues

The French consumer electronics company has launched Activité, a stylish smartwatch that digitally tracks your health and fitness levels.

Withings : Smartwatch : Wearable Tech

Big Ideas

Rent the Runway moves towards everyday wear

Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...

Rent The Runway : Jennifer Hyman : Fortune

Big Ideas

Artists hack into Barbican Digital Revolution exhibit

The Google-sponsored DevArt section of Barbican Centre exhibition Digital Revolution has been hacked into by a group of London-based artists.

Digital Art : Barbican Centre : Google

Big Ideas

New app offers Instagram-like experience for children

Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.

Mind Candy : PopJam : Mobile Apps

Big Ideas

Selfridges launches men's personal shopping service

The London department store is revamping its menswear offer, including the introduction of a personal shopping service for men.

Menswear : Selfridges : Personal Shopper

Big Ideas

Meal-delivery service teams up with Jawbone to help consumers count calories

Meal-delivery service Munchery has announced a partnership with wearable technology brand Jawbone to create a seamless link between what people eat...

Munchery : Jawbone : Self Quantification

Big Ideas

Research explores why we ‘like’ causes on Facebook

A new study has revealed the wide range of motivations that can persuade users to ‘like’ social and humanitarian causes on Facebook.

Facebook : Humanitarian : Slacktivism

Big Ideas

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.

Cars : Athena : Buick

Big Ideas

Millennials the more confident generation when it comes to wine

Millennials are more confident than older generations about their knowledge of wine, according to a new report.

Wine : Sparkling Wine : Uncorked Wine

Big Ideas

Citizenme app helps consumers to take control of personal data

New start-up Citizenme aims to put consumers in charge of their online personal data.

Citizenme : Marketing : Personal Data

Big Ideas

Bread & Butter and Seek Berlin spring/summer 2015 review

The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category.

Bread & Butter : Seek : Berlin

Big Ideas

Walmart gives female entrepreneurs the stamp of approval

The US retailer will stamp products made by female entrepreneurs with a Women-owned logo.

Empowering Women Together : Walmart : Fempreneurs