Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns
Gen Z’s Mall Revival
The Bromeopathy Market
Gen Z in Indonesia
The Sexuwellness Men’s Market
London’s first steam-only restaurant opens on Baker Street

Big Ideas

London’s first steam-only restaurant opens on Baker Street

That’s Vapore restaurant is bucking fast food conventions to serve a raft of health-conscious, time-poor consumers.
That's Vapore : Steam : Health
Flexitarianism gaining ground as consumers turn away from meat

Big Ideas

Flexitarianism gaining ground as consumers turn away from meat

Consumers are increasingly opting for a Flexitarian lifestyle, reducing their meat intake rather than completely eliminating it from their diets.
Flexitarian : Diet : Flexitarianism
Rolls-Royce opens club-like pop-up studio on Sardinia

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.
Rolls-Royce : Automotive : Luxury
YSL Beauty launches foundation inspired by space technology

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...
YSL : Foundation : Space-age
McDonald’s courts Millennials with personalised experiences

Big Ideas

McDonald’s courts Millennials with personalised experiences

McDonald’s has moved to make its products more individual.
McDonald's : Millennials : Fast Food
Japanese fashion brand trials virtual changing room

Big Ideas

Japanese fashion brand trials virtual changing room

Japanese fashion brand Urban Research has trialled a virtual changing room pop-up kiosk in Tokyo.
Tokyo : Endless Aisles : Virtual Changing Room
New job search tool matches applicants with company culture

Big Ideas

New job search tool matches applicants with company culture

Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...
Good.Co : Millennials : Jobs
Number of American multi-generational households soars

Big Ideas

Number of American multi-generational households soars

A new study has found that the number of multi-generational households in America has doubled in the past 30 years. 
Boomerang : Pew Research : United States
Department store makes a home for art in Paris

Big Ideas

Department store makes a home for art in Paris

Galeries Lafayette is transforming a 19th-century Parisian building into a home for its new public foundation.
Galeries Lafayette : OMA : Paris
New monitoring system tracks a user’s sleep and environment

Big Ideas

New monitoring system tracks a user’s sleep and environment

The Sense sleep monitoring system assesses a user’s quality of sleep as well as his or her sleeping environment in one sleek package.
Self Quants : Self-quantification : Sleep Monitoring
The Reputation Economy is central to new cryptocurrency project

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.
Cryptocurrency : Document Coin : Reputation
Creative agency encourages users to take a break from Facebook

Big Ideas

Creative agency encourages users to take a break from Facebook

Just, a creative agency based in the Netherlands, has launched 99 Days of Freedom, a social experiment urging Facebook users to leave the site.
Target recruits creator generation in Best Year Ever campaign

Big Ideas

Target recruits creator generation in Best Year Ever campaign

Target’s new Best Year Ever YouTube campaign, aimed at young people going to college, boisterously entertains and engages on a social, two-way leve...
YouTube : Target : Best Year Ever
Facebook and Twitter launch click-to-buy initiatives

Big Ideas

Facebook and Twitter launch click-to-buy initiatives

The two social media giants are racing to expand their capacity as commerce brokers.
Twitter : Facebook : American Express
D&AD New Blood Awards 2014

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...
D&AD : New Blood Awards 2014 : Asos
High-tech, commemorative moon landing boots are an instant hit

Big Ideas

High-tech, commemorative moon landing boots are an instant hit

GE’s limited-edition Missions sold out in minutes.
General Electric : Moonboots : Trainers
New beauty website targets Flat Agers

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.
Jane Cunningham : Flat Age Beauty : Flat Agers
Americans prefer snacking to full meals

Big Ideas

Americans prefer snacking to full meals

Americans are disrupting the food industry by snacking rather than sitting down to a full meal.
Snacking : Americans : Eating Habits
Withings launches smartwatch with classic design cues

Big Ideas

Withings launches smartwatch with classic design cues

The French consumer electronics company has launched Activité, a stylish smartwatch that digitally tracks your health and fitness levels.
Withings : Smartwatch : Wearable Tech
Rent the Runway moves towards everyday wear

Big Ideas

Rent the Runway moves towards everyday wear

Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...
Rent The Runway : Jennifer Hyman : Fortune
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