Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

Community Living Market

Amid the global cost of living crisis and a looming loneliness epidemic, meet the consumers finding emotional and financial support in innovative c...

Society : Co-living : Community

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

Big Ideas

Future Food Tech 2023: Elevating Plant-Based Dining

The Future Food Tech event, held in London on 28–29 September, explored how to re-invent indulgence, how plant-based foods should be a category in ...

Food : Protein : Technology

Big Ideas

Travel in the Age of AI: Skift Global Forum 2023

The 2023 Skift Global Forum held in New York on 26–28 September offered a glance into the transformative world of AI-fuelled travel and the importa...

Travel : Artificial Intelligence : AI

Markets

Cultivated Meat Market

Cultivated meat innovators claim they have found a path to sustainable protein production that could attract meat-lovers rather than vegans.

Food Futures : Meat : Lab-grown Meat

Markets

The State of Streetwear

LS:N Global unpacks the state of streetwear and where the lucrative but crowded category is headed.

Fashion : Luxury : Youth

Big Ideas

Food Delivery Futures

Using AI, hyper-personalisation and robots, the food delivery sector is creating a seamless connection between restaurants, supermarkets and our ki...

Technology : Food & Drink : Society

Big Ideas

Material Matters 2023: Designing Tomorrow’s Narratives

As part of the London Design Festival, Material Matters 2023 saw designers explore the transformative potential of materials, from new narratives o...

Materials : Sustainability : Design

Big Ideas

London Design Festival 2023: Designing for Longevity

Three key themes emerged during London Design Festival 2023, each centring around the concept of designing for longevity.

Design : Health & Wellness : Technology

Big Ideas

Five Global Placemaking Projects to Watch

Urban regeneration in city centres is happening around the globe at pace; developers are looking to cultural, community and sustainable touchpoints...

Design : Sustainability : Society

Big Ideas

Six Indian Jewellery Brands Combining Heritage and Innovation

India’s jewellery innovators are redefining tradition with technology and sustainability to shape the future of this timeless market.

Jewellery : India : Biological Jewellery

Big Ideas

Sustainability Packaged: Dieline Forum 2023

From co-solving to luxury redefined through craftsmanship, Dieline Forum 2023 lays the blueprint for a sustainable packaging design future.

Sustainability : Design : Packaging

Markets

AI Companionship Market

Artificial intelligence is emerging as a solution to the growing loneliness crisis, providing virtual comfort and support through conversation and ...

AI : Loneliness Epidemic : Artificial Intellligence

Big Ideas

Five Luxury Brands Recrafting Heritage In-Store

Luxury brands are opening flagship and pop-up stores with new codes of craft and heritage embedded into the physical destination.

Luxury : Retail : Heritage

Behaviours

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...

China : Youth : Gen Zalpha

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

Markets

Racquet Culture Redefined

From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.

Sport & Leisure : Wellness : Youth

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...

Luxury : India : Indian Luxury Market

Big Ideas

Decolonising Data Privacy

To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising data consent, ...

Data Protection : Technology : Decolonisation

Big Ideas

Brand Innovation Debrief: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...

Media : Entertainment : Retail