Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Three Takeaways from VivaTech 2023

Big Ideas

Three Takeaways from VivaTech 2023

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable were new au...
Technology : Design : Retail
Five Skincare Ingredients to Watch

Big Ideas

Five Skincare Ingredients to Watch

Consumer priorities around skin barrier health are growing, leading to a rise in new ingredients and formulations that aim to repair, strengthen an...
Beauty : Skincare : Ingredients
Gen Z and Luxury’s Future: FT Business of Luxury 2023

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...
Luxury : Gen Z : Youth
Inclusive Fashion Market

Markets

Inclusive Fashion Market

With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.
Fashion : Design : Identities
AI Optimism Market

Markets

AI Optimism Market

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.
AI : Creativity : Technology
Bleisure Redefined

Big Ideas

Bleisure Redefined

Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.
Travel : Work States : Bleisure
Three Takeaways from the Walpole British Luxury Summit 2023

Big Ideas

Three Takeaways from the Walpole British Luxury Summit 2023

The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.
Luxury : Sustainability : Technology
How Travel Retail is Evolving

Big Ideas

How Travel Retail is Evolving

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insig...
Retail : Travel : Beauty
World Retail Congress 2023: Resilient Retail Futures

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology : Retail : Sustainability
Five Beauty Retailers Deploying EQ-Commerce Strategies

Big Ideas

Five Beauty Retailers Deploying EQ-Commerce Strategies

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs consumer pr...
EQ : E-commerce : Commerce
Luxury Members’ Club Market

Markets

Luxury Members’ Club Market

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish lifestyles behind c...
Luxury : Travel & Hospitality : Society
Four Luxury Fashion Brands Stepping into the Home

Big Ideas

Four Luxury Fashion Brands Stepping into the Home

As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.
Luxury : Fashion : Design
Milan Design Week 2023: A Future for Alternative Energy

Big Ideas

Milan Design Week 2023: A Future for Alternative Energy

At Milan Design Week 2023, brands and creatives tackled the global energy crisis head on, offering tangible solutions through the lenses of urban l...
Design : Architecture : Technology
America Puts the New in Neurodivergence

Markets

America Puts the New in Neurodivergence

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies tailored to the neurodivergent community.
Design : Health & Wellness : Youth
Kidswear Market

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.
Fashion : Youth : Retail
Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
Live Commerce Opportunities in the US

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...
Retail : Media & Entertainment : Technology
Six Tech Brands Developing DIY Repairable Devices

Big Ideas

Six Tech Brands Developing DIY Repairable Devices

Spurred on by growing right-to-repair movements, tech brands are slowly meeting consumers’ long-standing demands for DIY repairable devices.
Mobile Phones : Sustainability : DIY
Emerging Youth: Japan

Behaviours

Emerging Youth: Japan

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and social fragmentation.
Youth : Fashion : Society
Brand Innovation Debrief: Hæckels

Big Ideas

Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.
Beauty : Sustainability : Technology
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