Japan – Located in the forest near Miyota-machi in Nagano Prefecture, surrounded by trees and nearby streams, the Culvert Guesthouse is Nendo’s new archive space. The minimalist structure will act as a storage facility for the studio’s furniture, products and artwork, while welcoming guests to an accompanying residential space.
The striking structure was created using prefabricated concrete box culverts usually used to house water and electricity utilities underground. The consistent white interior and exterior creates a uniform, minimalist feel that’s softened by the surrounding woodland. ‘The resulting space is less architectural, but rather a project that combines civil engineering concepts with product design details,’ explains Nendo. By creating an overall aesthetic that’s in harmony with its brand identity, Nendo tells visitors the story of the studio through the combination of the building and its contents.
This space demonstrates how Open-door HQs are allowing companies to bring customers closer than ever, with experiential spaces that offer powerful storytelling opportunities and a level of transparency that can’t be replicated online.
Consider developing an archive that tells a compelling story about your brand and invite customers to visit and explore it in the flesh