Monaco – To highlight its commitment to ocean preservation, L’Oréal is opening a retail concept lab that showcases how the brand’s products are sustainably produced and water-efficient. Located in the Oceanographic Institute of Monaco, the Biotherm Beauty Lab aims to educate consumers and brand ambassadors about the company’s Blue Beauty philosophy.
The store is divided into two sections; the first is a lab where guests can observe the cultivation of live plankton, an ingredient in skincare products. In the second room, visitors can learn about product formulations through an immersive digital environment that includes floor-to-ceiling screens and graphics designed by Superbien and AC3 Studio.
According to L'Oréal's Blue Beauty philosophy, 'beauty comes from the water', so it should also give back to it. As water scarcity becomes an urgent issue across the globe, this retail lab is raising awareness about ocean-friendly alternatives.
How can companies raise awareness about waterless beauty solutions? Consider developing products that do not need to be activated by water