Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...

Micro Trends

Debt-protectors

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.

Fintech : Visa : Technology

Micro Trends

New Fragrance Frontiers

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Beauty : Fragrance : Retail

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Micro Trends

Connecting Clubs

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...

Travel : Hospitality : Luxury

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...

Food And Drink : Wellness : Retail

Micro Trends

Pregnancy Wellbeing

As Millennial women start their own families, brands are creating pregnancy products and services that reflect their tastes while still catering fo...

Pregnancy : Wellness : Wellbeing

Micro Trends

Off-demand Entertainment

A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.

Media : Entertainment : Digital

Micro Trends

Responsive Wayfinding

Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to the physical bricks-and-mortar setting.

Storefront Salvation : Retail : Placemaking

Micro Trends

Convenience Stores 2.0

Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible to all 24/7.

Convenience : Retail : Vegan

Micro Trends

Relationship Games

Players and developers are exploring gaming’s potential to build positive, meaningful relationships between boys and men.

New Masculinity : Media : Entertainment

Micro Trends

EQ Toys for Boys

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.

New Masculinity : Youth : Family

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

Macro Trends

Algorithmic Beauty

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal.

Beauty : Technology

Micro Trends

Top-tier Terminals

Companies are embedding luxury services into airports to ease the limbo of waiting for flights.

Luxury : Travel : Hospitality

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

Micro Trends

Lessons in Manhood

A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...

New Masculinity : Media : Wellness

Micro Trends

Men at Work

Bravado and competitiveness are becoming outdated traits in the workplace, as businesses turn their attention to improving male emotional intellige...

New Masculinity : Workplace : Design

Micro Trends

Cultivating Flavour

Traditionally, fruit and vegetables have been cultivated for hardiness, but a number of innovators are choosing to grow them from a different start...

Food : Flavour : Fruit