Travel & Hospitality

Market shifts, microtrends and expert opinions that signal significant change for global travel and hospitality companies and consumers

Need to Know
30 : 01 : 20

Jukes creates grown-up cordials, Copenhagen welcomes an all-timber neighbourhood and Colgate’s recyclable toothpaste.

Jukes Cordialities are a new wine alternative

Jukes Cordialities, UK Jukes Cordialities, UK
Jukes Cordialities, UK Jukes Cordialities, UK
Jukes Cordialities, UK Jukes Cordialities, UK

UK – The range of premium adult cordials are catering for the demand for more complex-flavoured soft drinks.

Created by wine writer Matthew Jukes and design studio Barber Osgerby, the non-alcoholic cordials provide an alternative soft drink, elevated by premium flavours and sophisticated branding. Jukes aims to be an alternative to alcohol, while providing the same pleasure as drinking wine, with an equally elegant aesthetic.

Combining a blend of natural ingredients, the cordials are available in two varieties: Jukes 1 has a citrus and herb theme, designed to be uplifting and clean, while Jukes 6 has a deeper, spicy and earthy flavour. Both can be mixed with still, sparkling or tonic water, and served like wine or aperitifs. On creating his adult cordials, Matthew Jukes said: ‘I have never found a sophisticated, non-alcoholic adult drink that is genuinely satisfying, so I decided to make my own.’

Growing demand for non-alcoholic drinks is also being driven by an increasingly global palate, something we uncover in our Grown-up Sodas microtrend.

Fælledby is an all-wood eco-neighbourhood

Fælledby by Henning Larsen, Copenhagen Fælledby by Henning Larsen, Copenhagen
Fælledby by Henning Larsen, Copenhagen Fælledby by Henning Larsen, Copenhagen

Denmark – Danish architects studio Henning Larsen is designing the all-timber Fælledby development to be at one with nature.

Developed in conjunction with the city of Copenhagen and public developer By & Havn, the neighbourhood is set to be built on a former dumping site beyond the city centre. It aims to transform the area into a place where residents can live among nature and actively participate in the preservation of it.

With the infrastructure being completely wooden, Fælledby enables nature to be integrated into the design, with housing facades that encourage songbirds and bats to nest. The project is made up of three mini villages, the centre of each will have a pond to support aquatic life, and gardens to attract butterflies and bees. Created as an eco-conscious solution to new building, the architecture firm is prioritising both human and environmental needs, with wayfinding that allows residents to quickly access green spaces.

As wellbeing becomes a holistic pursuit, it is spreading beyond mere exercise and into our built environment, streets and property. Read our Wellness Architecture market for more insights.

Colgate brushes up with recyclable, vegan toothpaste

UK – Colgate is launching Smile for Good, an eco-friendly, vegan toothpaste sold in a recyclable tube.

With toothpaste tubes notoriously difficult to recycle as they consist of plastic and aluminium, the brand has developed its Smile for Good tubes in the same plastic as the type used for milk containers.

Entering the market at £5.00 ($6.50, €5.90) for a 75ml tube, the vegan toothpaste is targeting conscious consumers at a time when 20bn packs of toothpaste are used each year, with discarded tubes contributing to the plastic pollution crisis.

Colgate-Palmolive president and CEO Noel Wallace says: ‘Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste. If we can standardise recyclable tubes among all companies, we all win.’

The business opportunity for Vegan Home living is growing as consumers seek animal-free, earth-friendly brands in line with plant-based living.

Colgate Smile For Good Colgate Smile For Good

Stat: Asian travellers embrace decelerated tourism

A recent report by Skyscanner reveals that slow travel is the most desirable type of travel among Asian consumers.

Those opting for more leisurely pursuits – away from scheduled tours and planned activities – are embracing the sensory experience of visiting a new place, such as trying more exotic foods. Among Asian travellers, the highest percentage drawn to slowing down while on holiday are South Koreans (31%), Hong Kongers (29%), Taiwanese (28%) and Japanese (27%). And many of those yearning for slowness are also after a bit of time alone – with the second most popular type of travel being solo travel.

As we uncover in Tourism Decelerated, travellers are increasingly exhausted by overcrowded, homogenised sights, resulting in a counter-movement of slow tourism.

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