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Identities
An essential resource tracking directions in diversity, inclusion, women futures, evolving masculinity, spirituality, neuro-diversity, ability and disability.
Micro Trends
New Assemblies
As Western power structures increasingly disconnect from the public’s will, a counter-movement is emerging from the ground up
Micro Trends
Maternal Gaze
As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – reframing motherhood as visible, complex and creatively generative
Big Ideas
Fashion Month Autumn/Winter 2026: Five Personas Shaping Fashion Futures
Drawing on signals from Fashion Month autumn/winter 2026, these five fashion personas map the shifting decision logics, belief systems and expectations shaping contemporary fashion consumers and beyond
Micro Trends
Future Five 2026: Identities
While expressions of spirituality and sexual desire are becoming normalised elements of modern culture and wellbeing, there is an urgent need to address the rising tide of misogyny
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics
Micro Trends
Maternal Gaze
As birth rates fall and parenting becomes a marker of privilege, fashion imagery is bringing maternal identity into sharper cultural focus – refram...
Fashion
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Marketing & Branding
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Luxury
Micro Trends
Identity Investors
Investors are aligning capital with identity, values and culture, turning portfolios into extensions of their own personal ideologies.
Finance
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Fashion
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Luxury
Micro Trends
New Assemblies
As Western power structures increasingly disconnect from the public’s will and move towards unchallenged political and technological dominance, a c...
Consumer Behaviour
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Society
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Sustainability
Macro Trends
Gen Z: Global Youth Atlas
In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and...
Gen Z
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Generations
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Youth
Micro Trends
Folk Redux
From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are resh...
Culture & Media
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Entertainment
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Society
Micro Trends
The Rise of The Intellectuals
Critical thinking is cool again. In a rebellion against AI slop and algorithmic dependency, a new wave of consumers are reclaiming curation, intell...
Pop Culture & Media
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Retail
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Travel & Hospitality
Big Ideas
Teen Girl Movement
Teenage girls are disengaging from sport, because of discomfort, confidence gaps and structural inequalities. Brands are responding by redesigning ...
Sports & Leisure
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Youth
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Health & Wellness
Viewpoints
Trad Love
People are more interested in period romances than modern love – so what does this mean for dating apps and relationships, asks senior foresight an...
Youth
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Pop Culture & Media
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Society
Viewpoints
Redefining Mid-life
Journalist, author and founder of Noon, Eleanor Mills, sits down with LS:N Global to discuss what brands get wrong about midlife and why Gen X wome...
Women's Health
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Empowerment
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Menopause
Design Directions
Grassroots Game Days
As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying ho...
Sports & Leisure
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Fashion
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Advertising & Branding
Big Ideas
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity
For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design
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Culture & Media
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Technology
Macro Trends
The Great Beauty Blur
Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...
Beauty
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Health & Wellness
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Technology
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Related to Identities
Daily Signals
Brighton plans Europe’s first purpose-built women’s football stadium
Womens Sports
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Football
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Stadium
Daily Signals
Stat: Inclusive beauty brands outpace the market
Beauty
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Inclusivity
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Statistic
Daily Signals
Adidas redesigns access through single shoe service
Fashion
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Inclusion
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Retail
Daily Signals
Stat: How cultural relevance is shaping Africa’s gaming market
Gaming
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Technology
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Statistic
Daily Signals
Hyrular launches surreal beauty that breaks the mould
Beauty
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Wellness
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Cosmetics
Daily Signals
Stat: Size inclusivity stalls on spring/summer 2026 catwalks
Fashion
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Identity
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Stat
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