Bacardi

Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

News

Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

Bacardi, in collaboration with The Future Laboratory, unveiled its fifth annual Cocktail Trends Report in December 2023. The research draws on insi...
Drink : Alcohol : Spirits
Bacardi creates an interactive music video for IGTV

News

Bacardi creates an interactive music video for IGTV

US – Following the launch of Instagram’s new long-form video platform IGTV, Bacardi is using co-creation to determine the type of content its follo...
Drinks : Alcohol : Instagram
Zara Mirza: Bacardi

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.
Bacardi : No Commission : Zara Mirza
Preview: The Art of Sipping

News

Preview: The Art of Sipping

Global – The idea of slowly sipping and savouring straight liquor is making a comeback.
Liquor : The Art Of Sipping : Alcohol
The Art of Sipping

Micro Trends

The Art of Sipping

The idea of slowly sipping and savouring straight liquor is making a comeback.
Sipsmith : Bacardi : Alcohol
Rum redone

News

Rum redone

London – Bacardi is out to show that rum can be as sophisticated a drink as whisky with its new line of rare sipping rums.
Bacardi : Rum : Spirits
Barcardi launches YouTube channel for at-home mixologists

Big Ideas

Barcardi launches YouTube channel for at-home mixologists

Drinks brand Bacardi has launched two digital platforms to share their cocktail expertise with consumers.
Cocktails : DIY : YouTube
A new business era: The Co-commerce Revolution

News

A new business era: The Co-commerce Revolution

A new business era: The Co-commerce Revolution
Developing Economies : Fact : Middle-class
Beautiful People: Industry experts discuss the future of beauty

News

Beautiful People: Industry experts discuss the future of beauty

Beautiful People: Industry experts discuss the future of beauty
Grow Your Own : Davina Peace : Elder Street
ThirtyfiveUps prefer pre-mixed drinks

Big Ideas

ThirtyfiveUps prefer pre-mixed drinks

ThirtyfiveUps prefer pre-mixed drinks
Pre-mixed : Cocktails : Smirnoff
Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Big Ideas

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers

Ready-to-drink cocktails continue to quench thirst of Homedulgent consumers
Diageo : Cocktails : Ready-to-drink
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