Signals & Stats : Daily Signals

Preview: The Art of Sipping

By Daniela Walker 04 : 01 : 2016 Liquor : The Art Of Sipping : Alcohol

Global – The idea of slowly sipping and savouring straight liquor is making a comeback.

  • Liquors traditionally associated with mixers have a chance to shine on their own
  • New products and services are encouraging consumers to embrace a measured and appreciative style of drinking
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
Escubac by Sweetdram, London Escubac by Sweetdram, London
The Facundo Rum Collection by Bacardi, London The Facundo Rum Collection by Bacardi, London

It is accepted practice to sip certain spirits such as whisky, but others are often confined to being used as cocktail mixers.

Bacardi’s Facundo Collection of luxury sipping rums demonstrates that rum can be a sophisticated spirit, while Sipsmith’s Sipping Service delivers experimental gins with unusual flavour profiles to subscribers.

The Big Picture

For more on The Art of Sipping, read our latest microtrend.

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