Signals & Stats : Daily Signals

Preview: The Art of Sipping

By Daniela Walker 04 : 01 : 2016 Liquor : The Art Of Sipping : Alcohol

Global – The idea of slowly sipping and savouring straight liquor is making a comeback.

  • Liquors traditionally associated with mixers have a chance to shine on their own
  • New products and services are encouraging consumers to embrace a measured and appreciative style of drinking
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
Escubac by Sweetdram, London Escubac by Sweetdram, London
The Facundo Rum Collection by Bacardi, London The Facundo Rum Collection by Bacardi, London

It is accepted practice to sip certain spirits such as whisky, but others are often confined to being used as cocktail mixers.

Bacardi’s Facundo Collection of luxury sipping rums demonstrates that rum can be a sophisticated spirit, while Sipsmith’s Sipping Service delivers experimental gins with unusual flavour profiles to subscribers.

The Big Picture

For more on The Art of Sipping, read our latest microtrend.

Discover More Daily Signals
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
Lyma builds an integrated operating system for skincare

Daily Signals

Lyma builds an integrated operating system for skincare

British medtech company Lyma has launched an AI-powered wellness app that extends its skincare proposition into a fully connected digital ecosystem.
Beauty : Wellness : Medtech
Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.
Travel : Hospitality : Tourism
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN