'cannes lions 2019'

Cannes Lions 2019: Do Black is a carbon-limiting credit card

News

Cannes Lions 2019: Do Black is a carbon-limiting credit card

Created by Doconomy, the card tracks users’ spending and the resulting carbon footprint of their purchasing, with the aim of reducing unnecessary o...
Finance : FinTech : Sustainability
Cannes Lions 2019: One Mindful Mind turns parents into counsellors

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Cannes Lions 2019: One Mindful Mind turns parents into counsellors

The print toolkit addresses the surge in mental health disorders among Indian children and teenagers.
Health : Wellness : Youth
Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

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Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

LGBT+ consumers are jaded by empty, pink-washing campaigns and want brands to be allies, not just marketers.
Gender : Advertising : Non-binary
Cannes Lions 2019: Branding means more than surface decoration

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Cannes Lions 2019: Branding means more than surface decoration

An assortment of the world’s most respected experts explored how brands must build purpose to remain relevant in uncertain times.
Activism : Civic Brands
Cannes Lions 2019: The representation of women is in flux

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Cannes Lions 2019: The representation of women is in flux

During the five-day creative festival, the forthcoming Female Future was a celebrated topic of conversation.
Female Futures : Gender
Cannes Lions 2019: Luxury brands are learning from failure

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Cannes Lions 2019: Luxury brands are learning from failure

Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.
Luxury : Gucci : Brand Identity
Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism

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Cannes Lions 2019: Cannes U Not? pokes fun at ridiculous brand activism

A card game uses humour to highlight how we’ve reached peak brand activism.
Entertainment : Society : Branding
Cannes Lions 2019: Lovot is an emotional robot that tackles loneliness

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Cannes Lions 2019: Lovot is an emotional robot that tackles loneliness

The robot has been developed for the sole purpose of providing companionship.
Technology : Society : Wellness
Cannes Lions 2019: Nike church re-ignites belief in the next generation

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Cannes Lions 2019: Nike church re-ignites belief in the next generation

Nike took home the Cannes Lions Industry Craft Grand Prix for transforming a former church into a sports centre.
Youth : Leisure : Sport
Cannes Lions 2019: A smart billboard offering free pet health advice

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Cannes Lions 2019: A smart billboard offering free pet health advice

Pet food company Purina is testing the health of dogs that urinate on its billboard.
Wellness : Pets : Technology
Stat: Consumer faith in brand activism falters

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Stat: Consumer faith in brand activism falters

Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society : Campaign : Activism
The Interview: Atika Malik on new Indian femininity

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The Interview: Atika Malik on new Indian femininity

At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...
Youth : Advertising : Media
Four Takeaways from Cannes Lions 2022

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.
Design : Advertising & Branding : Cannes Lions
Thought-starter: Why is Tiffany & Co still relying on romance?

News

Thought-starter: Why is Tiffany & Co still relying on romance?

At Cannes Lions 2019, luxury jeweller Tiffany & Co presented a campaign featuring real couples. But the brand missed out on a key opportunity to re...
Uncoupled Living : Future Of Family
Stat: Cash-strapped Millennials may not be worth your time

News

Stat: Cash-strapped Millennials may not be worth your time

A talk by AARP on The 50+ Goldmine raised an important point – Millennials are broke, so why are brands still trying to target them?
Cannes Lions
Stat: American women are becoming more ambitious at work

News

Stat: American women are becoming more ambitious at work

Women are ready to take their careers to new heights, according to the latest edition of the Women in the Workplace Report by LeanIn.Org and McKins...
Workplace : Society : Working Women
Decolonising Data Privacy

Big Ideas

Decolonising Data Privacy

To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising data consent, ...
Data Protection : Technology : Decolonisation
Generation Z are deconstructing Asian femininity

Viewpoints

Generation Z are deconstructing Asian femininity

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth : Female Futures : Advertising
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