'Branding'

Plenty of bottle: Imaginative advert tells a tale

Daily Signals

Plenty of bottle: Imaginative advert tells a tale

Plenty of bottle: Imaginative advert tells a tale
Advertising : Storytelling : Argentina
Out of the blocks: Facebook app builds 3D posts

Daily Signals

Out of the blocks: Facebook app builds 3D posts

Out of the blocks: Facebook app builds 3D posts
Colour : Comments : Likes
Love interest: Heineken has a thirst for romance

Daily Signals

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising : Mariachi : The Serenade
Take note: Muji apps draw on brand’s design

Daily Signals

Take note: Muji apps draw on brand’s design

Take note: Muji apps draw on brand’s design
Muji : App : IPad
Diageo offers one-to-one tastings

Big Ideas

Diageo offers one-to-one tastings

Diageo offers one-to-one tastings
Diageo : Dubai : Airport
Communist denim: Jeans brand goes to North Korea

Daily Signals

Communist denim: Jeans brand goes to North Korea

Communist denim: Jeans brand goes to North Korea
Denim : North Korea : Jeans
Designed scent: Furniture manufacturer creates perfume

Daily Signals

Designed scent: Furniture manufacturer creates perfume

Designed scent: Furniture manufacturer creates perfume
Scent : Artek : Comme Des Garcons
Pop up, pop in: Online toaster museum suggests new Media opportunity

Daily Signals

Pop up, pop in: Online toaster museum suggests new Media opportunity

Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship : Online Museum : Specialist Knowledge Individuals
Village Brands

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...
Austerity : We Commerce : Community
What really matters to brands?

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society : Black Lives Matter : Civic Brands
Zendaya wears spacesuits by On to champion movement for all

Daily Signals

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Tech brands must address the environmental emergency

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...
Digital : Sustainability : Media
Five future paths for luxury collaborations

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Luxury : Sustainability : Fashion
For brands, Pride must be a long-term strategy

Viewpoints

For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.
Youth : Identity : Media
The essential Cosmoprof 2018 debrief

Daily Signals

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.
Cosmoprof 2018 : Beauty : Skincare
The Campaign: Industrial 2.0 by Isamaya Beauty

Daily Signals

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty : Health : Wellness
Luxury hotel group Aman launches Aman Interiors

Daily Signals

Luxury hotel group Aman launches Aman Interiors

Luxury hospitality and lifestyle brand Aman is bringing its hotels’ coveted design aesthetic into the home with the launch of an interior division.
Luxury : Home : Interior Design
Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

Daily Signals

Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

Cognac brand Rémy Martin is partnering with Michelin Guide chefs for a sustainable pairing series, shedding light on the compatibility of spirits w...
Food & Drink : Sustainability : Luxury
Stat: The slow but steady adoption of live shopping events in the US

Daily Signals

Stat: The slow but steady adoption of live shopping events in the US

As more brands offer live-streamed shopping events, a recent Morning Consult survey found that a significant proportion of US adults have yet to pa...
Retail : Media & Entertainment : Technology
Stat: Brand loyalty is on the decline

Daily Signals

Stat: Brand loyalty is on the decline

Once a defining factor of purchasing decisions, brand loyalty is becoming a rare resource in retail.
Stat : Stats : Statistic
On-screen luxuries

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer : Video Games : Luxury
An ethical education

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.
Good.Must.Grow : Conscious Consumer Spending Index : Toms
Cross-border luxury

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury : Luxury Retail : Travel
Black beauty

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence : BeautyBox : Michelle Ebanks
Baselworld and SIHH: Trends to watch

Big Ideas

Baselworld and SIHH: Trends to watch

Watch expert Timothy Barber reports on the timepiece trends from this year’s Salon International de la Haute Horlogerie (SIHH) and Baselworld trade...
China : TAG Heuer : Fortis
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