'Branding'

Jose Cuervo launches agave-based bio straws

Daily Signals

Jose Cuervo launches agave-based bio straws

The Agave Project was launched by the first family of the town of Tequila, to support the land and people of Mexico.
Sustainability : Materials : Design
Mini’s short film challenges the notion of branded content

Daily Signals

Mini’s short film challenges the notion of branded content

Nimic, a 12-minute film directed by Yorgos Lanthimos, features no cars.
Mobility : Creativity : Film
Ikea and National Geographic want to save our sleep

Daily Signals

Ikea and National Geographic want to save our sleep

The brands have joined forces to position sleep as a new form of endangered species.
Health : Wellness : Sleep
Nestlé closes the loop on sweetening chocolate

Daily Signals

Nestlé closes the loop on sweetening chocolate

The brand has created a unique chocolate made entirely from the cocoa fruit, using the beans and pulp as the only ingredients.
Food : Chocolate : Health
Stat: Generation Z no longer care about their brand

Daily Signals

Stat: Generation Z no longer care about their brand

The next generation are creating a name for themselves as super-creatives, according to a new report, Into Z Future, by JWT and Snapchat.
Youth : Retail : Instagram
Lush is shutting down its UK social media channels

Daily Signals

Lush is shutting down its UK social media channels

The cosmetics retailer’s UK branch has announced it is stepping away from social media.
Beauty : Social Media : Marketing
Bianco’s campaign tells Millennials to stop overthinking

Daily Signals

Bianco’s campaign tells Millennials to stop overthinking

Awkwardness leads two strangers to miss out romance in the latest campaign from footwear brand Bianco.
Fashion : Advertizing : Resilience Culture
Etsy offsets 100% of carbon emissions from shipping

Daily Signals

Etsy offsets 100% of carbon emissions from shipping

Global marketplace Etsy is promising to ‘deliver a world of good’ through a new carbon-offsetting initiative.
Fashion : Sustainability : Lifestyle
Holland & Barrett puts spotlight on the menopause

Daily Signals

Holland & Barrett puts spotlight on the menopause

The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...
Health : Wellness : Advertising
Trippin launches a calming oil for Generation Z travellers

Daily Signals

Trippin launches a calming oil for Generation Z travellers

Youth travel collective Trippin and sustainable wellness brand Mimo Cha have released a calming travel oil for plane journeys.
Travel : Youth : Wellness
A new brand that translates beauty jargon

Daily Signals

A new brand that translates beauty jargon

The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.
Beauty : Skincare : Cosmetics
Stella McCartney’s Loop trainers could be worn for life

Daily Signals

Stella McCartney’s Loop trainers could be worn for life

The British fashion brand is further demonstrating its sustainability efforts with the launch its new trainer collection, Loop.
Fashion : Sustainability : Upcycling
Teenagers are quickly losing interest in Facebook

Daily Signals

Teenagers are quickly losing interest in Facebook

According to a new survey by Pew Research Center focused on social media use among 13-to-17-year-olds in the US, the number of teenagers who use Fa...
Culture : Social Media : Technology
Will CMOs become redundant in the future?

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...
Monotype : Content Marketing : Future Of Jobs
Adulting Ads

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising : Luxury : Millennials
Moonstruck: Sir New York creates scented futurescape

Daily Signals

Moonstruck: Sir New York creates scented futurescape

Moonstruck: Sir New York creates scented futurescape
Sir New York : Scent : NYFW
The Scarecrow: Food chain advocates better living

Daily Signals

The Scarecrow: Food chain advocates better living

The Scarecrow: Food chain advocates better living
Food Futures : The Scarecrow : Burrito
Plenty of bottle: Imaginative advert tells a tale

Daily Signals

Plenty of bottle: Imaginative advert tells a tale

Plenty of bottle: Imaginative advert tells a tale
Advertising : Storytelling : Argentina
Out of the blocks: Facebook app builds 3D posts

Daily Signals

Out of the blocks: Facebook app builds 3D posts

Out of the blocks: Facebook app builds 3D posts
Colour : Comments : Likes
Love interest: Heineken has a thirst for romance

Daily Signals

Love interest: Heineken has a thirst for romance

Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising : Mariachi : The Serenade
Take note: Muji apps draw on brand’s design

Daily Signals

Take note: Muji apps draw on brand’s design

Take note: Muji apps draw on brand’s design
Muji : App : IPad
Diageo offers one-to-one tastings

Big Ideas

Diageo offers one-to-one tastings

Diageo offers one-to-one tastings
Diageo : Dubai : Airport
Communist denim: Jeans brand goes to North Korea

Daily Signals

Communist denim: Jeans brand goes to North Korea

Communist denim: Jeans brand goes to North Korea
Denim : North Korea : Jeans
Designed scent: Furniture manufacturer creates perfume

Daily Signals

Designed scent: Furniture manufacturer creates perfume

Designed scent: Furniture manufacturer creates perfume
Scent : Artek : Comme Des Garcons
Pop up, pop in: Online toaster museum suggests new Media opportunity

Daily Signals

Pop up, pop in: Online toaster museum suggests new Media opportunity

Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship : Online Museum : Specialist Knowledge Individuals
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