'Branding'

The essential Cosmoprof 2018 debrief

News

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.
Cosmoprof 2018 : Beauty : Skincare
Heating up Luxury Fashion for Gen Z

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...
Luxury : Fashion : Youth
Virtual Opulence

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...
Virtual Reality : Samsung Gear VR : Luxurians
Meatpacking makeover

News

Meatpacking makeover

New York – Once infamous as the city’s seedy underbelly, the Meatpacking District has launched a visual identity to match its new-found upmarket ap...
Meatpacking District : New York : Manhattan
Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

News

Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

Paris – The French capital has its newest centre for art in the Fondation Louis Vuitton building, designed by architect Frank Gehry.
Fondation Louis Vuitton : Frank Gehry : Brandstanding
Gaming Garments Market

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion : Esports : Leisure
NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

News

NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

On the third and final day of the NRF 2024 Retail’s Big Show, insights ranged from the resilience of luxury stores to Crocs’ commitment to being a ...
Retail : Fashion : Beauty
Stat: Asia leads with senior-friendly packaging

News

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...
Health : Asia : Marketing
Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

Viewpoints

Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

In the second webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents Awakening Tech, the convergence of our o...
Awakening Tech : Trend Briefing AW 2014 : The Me-Conomy
Brand remix: Clarks given a hip-hop spin

News

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...
Clarks : Music Video : Branded Content
Coffee set to become the next luxury category

Big Ideas

Coffee set to become the next luxury category

Coffee set to become the next luxury category
Prada : Gourmet Coffee : Vogue Cafe
Google launches into the delivery business

Big Ideas

Google launches into the delivery business

Google launches into the delivery business
Google : E-commerce : Logistics
Grape expectations: New tech ensures drinker satisfaction

News

Grape expectations: New tech ensures drinker satisfaction

Grape expectations: New tech ensures drinker satisfaction
Netherlands : Bottle : Wine
What really matters to brands?

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society : Black Lives Matter : Civic Brands
Moral Commerce

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.
Retail : Finance : Sustainability
Instagram Beauty Market

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.
Beauty : Digital : Social Media
Brazil’s communities are teaching brands a resilience lesson

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...
Covid-19 : Resilience Culture : Society
Ace Hotel

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...
Design : Trendy : Hi-lo
Parachute introduces a take-back programme for home textiles

News

Parachute introduces a take-back programme for home textiles

Home brand Parachute is launching a take-back programme for used sheets, towels, pillows and robes.
Retail : Sustainability : Society
Bugatti to open luxury residences in Dubai

News

Bugatti to open luxury residences in Dubai

French luxury hyper-sports car manufacturer Bugatti announced in May 2023 it will join forces with UAE real estate developer Binghatti to build the...
Mobility : Luxury : Society
Stat: Gen Z are demanding gender-fluid fashion

News

Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion : Inclusivity : Youth
Cross-brand recycling comes to bricks-and-mortar retail

News

Cross-brand recycling comes to bricks-and-mortar retail

The waste management company TerraCycle is partnering with brands such as McDonald’s and Tesco to make re-usable consumer packaged goods (CPG) more...
Sustainability : Retail : Food & Drink
Tour guides tease new tastes for Uber Eats

News

Tour guides tease new tastes for Uber Eats

Tour guides from the Cook Islands are the unexpected faces in a new series of Uber Eats ads.
Food : Travel : Marketing
Cartier uses trap music to lure China’s Gen Z

News

Cartier uses trap music to lure China’s Gen Z

The luxury brand creates a multi-channel and youth-orientated campaign to promote its Pasha de Cartier watch series.
Youth : Luxury : Technology
Hispanic haircare reconnects Latinx with their roots

News

Hispanic haircare reconnects Latinx with their roots

Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.
Beauty : Haircare : Culture
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