'Branding'

This digital platform gamifies vulva acceptance

News

This digital platform gamifies vulva acceptance

Studio Thompson Brand Partners has unveiled Love Your Vulva, a web app that aims to educate young people about their vulvas.
Health : Wellness : Education
Yoox Net-a-Porter opens London technology hub

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.
Fashion : Luxury : Digital
The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong ­– A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury : Fashion : Retail
Luxury brands are embracing sustainable fragrances

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.
Beauty : Luxury : Packaging
Highlights from the D&AD Awards

News

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.
Neo-kinship : Civic Brands : The Focus Filter
That Friday ill feeling

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.
Patagonia : Black Friday : Brandstanding
Pride of Britain

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.
Brexit : JWT : Recruitment
Viral adverts

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research : Viral Ads : Budweiser
Charles Spence: How to stand out on the shelves and on the plate

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.
Synaesthesia : Synaesthetic Selling : Packaging Futures
Analysing Twitter conversations around brands

Big Ideas

Analysing Twitter conversations around brands

Twitter conversations follow predictable patterns, according to a new study
Pew Research Internet Project : Twitter : Twitter Maps
BlackBerry tries out brand-jacking for size

Big Ideas

BlackBerry tries out brand-jacking for size

BlackBerry tries out brand-jacking for size
Blackberry : Smarphone : Competition
Future Poll unveils S/S 2012 Consumer Attitudes Audit

Big Ideas

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Future Poll unveils S/S 2012 Consumer Attitudes Audit
Just Nots : Twin-track Economy : Recession
Budgeting drinkers lift spirits with luxury brands

Big Ideas

Budgeting drinkers lift spirits with luxury brands

Budgeting drinkers lift spirits with luxury brands
Recession : Ivan Menezes : Ciroc
Why the luxury industry can’t ignore immigrant consumers

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Patagonia Media shows an uncommon thread

Big Ideas

Patagonia Media shows an uncommon thread

Patagonia Media shows an uncommon thread
Patagonia : We-Commerce : Common Threads Initiative
Record revenue at LVMH as recovery takes hold

Big Ideas

Record revenue at LVMH as recovery takes hold

Record revenue at LVMH as recovery takes hold
LVMH : Louis Vuitton : Handbags
Asian growth adds sparkle to jewellery sector

Big Ideas

Asian growth adds sparkle to jewellery sector

Asian growth adds sparkle to jewellery sector
Jewellery : Watches : Datamonitor
EU study offers brand new take on fake goods

Big Ideas

EU study offers brand new take on fake goods

EU study offers brand new take on fake goods
European Union : University Of Durham : MIT
Ed Gillespie : Sustainable brand communication

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication. 
Sustainability : Ed Gillespie : Futerra
Blast it: Organic wine takes Alphalux approach

News

Blast it: Organic wine takes Alphalux approach

Blast it: Organic wine takes Alphalux approach
Stellenbosch : South Africa : Sauvignon Blanc
Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail : Metaverse : Virtual
Parachute introduces a take-back programme for home textiles

News

Parachute introduces a take-back programme for home textiles

Home brand Parachute is launching a take-back programme for used sheets, towels, pillows and robes.
Retail : Sustainability : Society
Bugatti to open luxury residences in Dubai

News

Bugatti to open luxury residences in Dubai

French luxury hyper-sports car manufacturer Bugatti announced in May 2023 it will join forces with UAE real estate developer Binghatti to build the...
Mobility : Luxury : Society
Stat: Gen Z are demanding gender-fluid fashion

News

Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion : Inclusivity : Youth
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