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'Branding'
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Will CMOs become redundant in the future?
From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...
Monotype
:
Content Marketing
:
Future Of Jobs
Micro Trends
Adulting Ads
Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising
:
Luxury
:
Millennials
Daily Signals
Moonstruck: Sir New York creates scented futurescape
Moonstruck: Sir New York creates scented futurescape
Sir New York
:
Scent
:
NYFW
Daily Signals
The Scarecrow: Food chain advocates better living
The Scarecrow: Food chain advocates better living
Food Futures
:
The Scarecrow
:
Burrito
Daily Signals
Plenty of bottle: Imaginative advert tells a tale
Plenty of bottle: Imaginative advert tells a tale
Advertising
:
Storytelling
:
Argentina
Daily Signals
Out of the blocks: Facebook app builds 3D posts
Out of the blocks: Facebook app builds 3D posts
Colour
:
Comments
:
Likes
Daily Signals
Love interest: Heineken has a thirst for romance
Amsterdam – Advertising agency Wieden + Kennedy has created a Facebook app called The Serenade for beer brand Heineken that lets people ask their p...
Advertising
:
Mariachi
:
The Serenade
Daily Signals
Take note: Muji apps draw on brand’s design
Take note: Muji apps draw on brand’s design
Muji
:
App
:
IPad
Big Ideas
Diageo offers one-to-one tastings
Diageo offers one-to-one tastings
Diageo
:
Dubai
:
Airport
Daily Signals
Communist denim: Jeans brand goes to North Korea
Communist denim: Jeans brand goes to North Korea
Denim
:
North Korea
:
Jeans
Daily Signals
Designed scent: Furniture manufacturer creates perfume
Designed scent: Furniture manufacturer creates perfume
Scent
:
Artek
:
Comme Des Garcons
Daily Signals
Pop up, pop in: Online toaster museum suggests new Media opportunity
Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship
:
Online Museum
:
Specialist Knowledge Individuals
Viewpoints
What really matters to brands?
Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society
:
Black Lives Matter
:
Civic Brands
Markets
Neo-community Market
From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail
:
Pop-culture & Media
:
Society
Micro Trends
Village Brands
‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...
Austerity
:
We Commerce
:
Community
Daily Signals
Represent launches in-person fitness competition 247 Mission Rivington
British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport
:
Fashion
:
Fitness
Daily Signals
The Campaign: Industrial 2.0 by Isamaya Beauty
In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty
:
Health
:
Wellness
Daily Signals
Luxury hotel group Aman launches Aman Interiors
Luxury hospitality and lifestyle brand Aman is bringing its hotels’ coveted design aesthetic into the home with the launch of an interior division.
Luxury
:
Home
:
Interior Design
Daily Signals
Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac
Cognac brand Rémy Martin is partnering with Michelin Guide chefs for a sustainable pairing series, shedding light on the compatibility of spirits w...
Food & Drink
:
Sustainability
:
Luxury
Daily Signals
Stat: The slow but steady adoption of live shopping events in the US
As more brands offer live-streamed shopping events, a recent Morning Consult survey found that a significant proportion of US adults have yet to pa...
Retail
:
Media & Entertainment
:
Technology
Daily Signals
Stat: Brand loyalty is on the decline
Once a defining factor of purchasing decisions, brand loyalty is becoming a rare resource in retail.
Stat
:
Stats
:
Statistic
Big Ideas
On-screen luxuries
Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer
:
Video Games
:
Luxury
Big Ideas
An ethical education
US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.
Good.Must.Grow
:
Conscious Consumer Spending Index
:
Toms
Big Ideas
Cross-border luxury
Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury
:
Luxury Retail
:
Travel
Big Ideas
Black beauty
US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence
:
BeautyBox
:
Michelle Ebanks
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