LS:N Global

Big Ideas

Baselworld and SIHH: Trends to watch

Watch expert Timothy Barber reports on the timepiece trends from this year’s Salon International de la Haute Horlogerie (SIHH) and Baselworld trade...

Big Ideas

Chinese consumers show more passion for luxury

China : Brand Interaction : Online Sales

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.

Luxury : Sustainability : Fashion

Viewpoints

For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.

Youth : Identity : Media

Daily Signals

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.

Cosmoprof 2018 : Beauty : Skincare

Daily Signals

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...

Fashion : Advertising : On

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...

Digital : Sustainability : Media

Daily Signals

Dermalogica launches digital community for skincare professionals

Dermalogica has launched its Pro Community hub, a digital space designed by skin therapists, for skin therapists, with the ambition to become the U...

Dermalogica : Neo Community : Community

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Pop Culture : Gen Z

Daily Signals

Gobi Cashmere revitalises brand identity with Mongolian roots

Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.

Culture : Design : Fashion

Daily Signals

DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.

Design : Health : Wellness

Daily Signals

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...

Retail : Technology : VR

Daily Signals

KFC supports local artisans with Costa Rican ceramics

With Costa Rican craftspeople facing major economic losses due to a lack of tourism, fast food chain KFC is stepping in to support them with a rang...

Food : Drink : Covid-19

Daily Signals

This digital platform gamifies vulva acceptance

Studio Thompson Brand Partners has unveiled Love Your Vulva, a web app that aims to educate young people about their vulvas.

Health : Wellness : Education

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.

Fashion : Luxury : Digital

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.

Beauty : Luxury : Packaging

Daily Signals

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.

Neo-kinship : Civic Brands : The Focus Filter

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.

Brexit : JWT : Recruitment

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...

Global Market Research : Viral Ads : Budweiser

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.

Synaesthesia : Synaesthetic Selling : Packaging Futures

Big Ideas

Analysing Twitter conversations around brands

Twitter conversations follow predictable patterns, according to a new study

Pew Research Internet Project : Twitter : Twitter Maps

Big Ideas

BlackBerry tries out brand-jacking for size

Blackberry : Smarphone : Competition

Big Ideas

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Just Nots : Twin-track Economy : Recession

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