'Branding'

Communist denim: Jeans brand goes to North Korea

Daily Signals

Communist denim: Jeans brand goes to North Korea

Communist denim: Jeans brand goes to North Korea
Denim : North Korea : Jeans
Designed scent: Furniture manufacturer creates perfume

Daily Signals

Designed scent: Furniture manufacturer creates perfume

Designed scent: Furniture manufacturer creates perfume
Scent : Artek : Comme Des Garcons
Pop up, pop in: Online toaster museum suggests new Media opportunity

Daily Signals

Pop up, pop in: Online toaster museum suggests new Media opportunity

Pop up, pop in: Online toaster museum suggests new Media opportunity
Brand Sponsorship : Online Museum : Specialist Knowledge Individuals
Five future paths for luxury collaborations

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Luxury : Sustainability : Fashion
For brands, Pride must be a long-term strategy

Viewpoints

For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.
Youth : Identity : Media
The essential Cosmoprof 2018 debrief

Daily Signals

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.
Cosmoprof 2018 : Beauty : Skincare
The Campaign: Industrial 2.0 by Isamaya Beauty

Daily Signals

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty : Health : Wellness
Luxury hotel group Aman launches Aman Interiors

Daily Signals

Luxury hotel group Aman launches Aman Interiors

Luxury hospitality and lifestyle brand Aman is bringing its hotels’ coveted design aesthetic into the home with the launch of an interior division.
Luxury : Home : Interior Design
Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

Daily Signals

Rémy Martin and Michelin chefs serve locavore dishes to enjoy with cognac

Cognac brand Rémy Martin is partnering with Michelin Guide chefs for a sustainable pairing series, shedding light on the compatibility of spirits w...
Food & Drink : Sustainability : Luxury
Stat: The slow but steady adoption of live shopping events in the US

Daily Signals

Stat: The slow but steady adoption of live shopping events in the US

As more brands offer live-streamed shopping events, a recent Morning Consult survey found that a significant proportion of US adults have yet to pa...
Retail : Media & Entertainment : Technology
Stat: Brand loyalty is on the decline

Daily Signals

Stat: Brand loyalty is on the decline

Once a defining factor of purchasing decisions, brand loyalty is becoming a rare resource in retail.
Stat : Stats : Statistic
On-screen luxuries

Big Ideas

On-screen luxuries

Global – High-end watch brand TAG Heuer has been announced as the official timekeeper for computer game Gran Turismo Sport.
TAG Heuer : Video Games : Luxury
An ethical education

Big Ideas

An ethical education

US – Consumers are interested in making ethical purchases but are not informed enough to follow through, according to a new survey.
Good.Must.Grow : Conscious Consumer Spending Index : Toms
Cross-border luxury

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.
Luxury : Luxury Retail : Travel
Black beauty

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.
Essence : BeautyBox : Michelle Ebanks
Baselworld and SIHH: Trends to watch

Big Ideas

Baselworld and SIHH: Trends to watch

Watch expert Timothy Barber reports on the timepiece trends from this year’s Salon International de la Haute Horlogerie (SIHH) and Baselworld trade...
China : TAG Heuer : Fortis
Chinese consumers show more passion for luxury

Big Ideas

Chinese consumers show more passion for luxury

Chinese consumers show more passion for luxury
China : Brand Interaction : Online Sales
Brand-ucating the next generation

Viewpoints

Brand-ucating the next generation

With a prevalent skills gap in many sectors of the UK job market is it time for brands to step in and play a more active role in shaping their fu...
Brand Educators : The Learning Economy : Dyson
South Korean beauty brands on the rise in China

Big Ideas

South Korean beauty brands on the rise in China

South Korean beauty brands are on the march in China.
South Korea : Beauty : China
Diana Verde Nieto : Desirable sustainability

Viewpoints

Diana Verde Nieto : Desirable sustainability

Positive Luxury founder Diana Verde Nieto talks about desirable sustainability. 
Transparency : Diana Verde Nieto : Ethical Luxury
V-commerce

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive : Tv : Burberry
Social Business

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...
Corporate Responsibility : Social : Conscious
NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

Daily Signals

NRF 2024 Retail’s Big Show daily recap: Emerging luxury consumers and the Claire’s Zalpha expertise

On the third and final day of the NRF 2024 Retail’s Big Show, insights ranged from the resilience of luxury stores to Crocs’ commitment to being a ...
Retail : Fashion : Beauty
Stat: Asia leads with senior-friendly packaging

Daily Signals

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...
Health : Asia : Marketing
Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

Viewpoints

Awakening Tech explained at Autumn/Winter 2014 Trend Briefing

In the second webinar in our new series revisiting Autumn/Winter 2014 Trend Briefing, LS:N Global presents Awakening Tech, the convergence of our o...
Awakening Tech : Trend Briefing AW 2014 : The Me-Conomy
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