LS:N Global

Big Ideas

Chinese consumers show more passion for luxury

China : Brand Interaction : Online Sales

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Foresight : Pop Culture : Gen Z

Daily Signals

Gobi Cashmere revitalises brand identity with Mongolian roots

Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.

Culture : Design : Fashion

Daily Signals

DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.

Design : Health : Wellness

Daily Signals

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...

Retail : Technology : VR

Daily Signals

KFC supports local artisans with Costa Rican ceramics

With Costa Rican craftspeople facing major economic losses due to a lack of tourism, fast food chain KFC is stepping in to support them with a rang...

Food : Drink : Covid-19

Daily Signals

This digital platform gamifies vulva acceptance

Studio Thompson Brand Partners has unveiled Love Your Vulva, a web app that aims to educate young people about their vulvas.

Health : Wellness : Education

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.

Fashion : Luxury : Digital

Big Ideas

The top 100 luxury brands in China

Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.

Luxury : Fashion : Retail

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.

Beauty : Luxury : Packaging

Daily Signals

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.

Neo-kinship : Civic Brands : The Focus Filter

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.

Patagonia : Black Friday : Brandstanding

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.

Brexit : JWT : Recruitment

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...

Global Market Research : Viral Ads : Budweiser

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.

Synaesthesia : Synaesthetic Selling : Packaging Futures

Big Ideas

Analysing Twitter conversations around brands

Twitter conversations follow predictable patterns, according to a new study

Pew Research Internet Project : Twitter : Twitter Maps

Big Ideas

BlackBerry tries out brand-jacking for size

Blackberry : Smarphone : Competition

Big Ideas

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Just Nots : Twin-track Economy : Recession

Big Ideas

Budgeting drinkers lift spirits with luxury brands

Recession : Ivan Menezes : Ciroc

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...

Luxury : Fashion : Youth

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Daily Signals

Meatpacking makeover

New York – Once infamous as the city’s seedy underbelly, the Meatpacking District has launched a visual identity to match its new-found upmarket ap...

Meatpacking District : New York : Manhattan

Daily Signals

Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

Paris – The French capital has its newest centre for art in the Fondation Louis Vuitton building, designed by architect Frank Gehry.

Fondation Louis Vuitton : Frank Gehry : Brandstanding

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...

Covid-19 : Resilience Culture : Society

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...

Design : Trendy : Hi-lo

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