'Branding'

Cross-brand recycling comes to bricks-and-mortar retail

News

Cross-brand recycling comes to bricks-and-mortar retail

The waste management company TerraCycle is partnering with brands such as McDonald’s and Tesco to make re-usable consumer packaged goods (CPG) more...
Sustainability : Retail : Food & Drink
Tour guides tease new tastes for Uber Eats

News

Tour guides tease new tastes for Uber Eats

Tour guides from the Cook Islands are the unexpected faces in a new series of Uber Eats ads.
Food : Travel : Marketing
Cartier uses trap music to lure China’s Gen Z

News

Cartier uses trap music to lure China’s Gen Z

The luxury brand creates a multi-channel and youth-orientated campaign to promote its Pasha de Cartier watch series.
Youth : Luxury : Technology
Hispanic haircare reconnects Latinx with their roots

News

Hispanic haircare reconnects Latinx with their roots

Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.
Beauty : Haircare : Culture
Made mixes media for a phygital furniture showroom

News

Made mixes media for a phygital furniture showroom

Homeware company Made.com is launching its first virtual reality (VR) showroom, allowing customers to experience its collection from a distance.
Technology : Retail : Virtual Reality
A civic sportswear brand for the black community

News

A civic sportswear brand for the black community

Former athlete Lanny Smith has launched sports apparel brand Actively Black with the mission to educate the black community about health and wellbe...
Health And Wellness : Retail : Fashion
Covid-19: Nike recognises healthcare professionals as athletes

News

Covid-19: Nike recognises healthcare professionals as athletes

Nike has teamed up with US non-profit-making Good360 on an initiative to donate more than 140,000 pieces of footwear, apparel and equipment globally.
Covid-19 : Coronavirus : Frontline
Covid-19: JD.com takes clubbing online for self-isolators

News

Covid-19: JD.com takes clubbing online for self-isolators

JD.com is creating an online clubbing experience in collaboration with major alcohol brands.
Technology : Music : Alcohol
Covid-19: Bottega Veneta’s hopeful virtual residency

News

Covid-19: Bottega Veneta’s hopeful virtual residency

Bottega Veneta has launched a virtual residency featuring different creatives from a range of disciplines, aiming to provide comfort and respite fr...
Luxury : Technology : Customer Experience
Realness reigns with Burger King’s mouldy Whopper

News

Realness reigns with Burger King’s mouldy Whopper

Burger King has launched a shock-factor campaign to shed light on the removal of artificial preservatives in its products.
Food : Drinks : Health
Sex care brand Dame wants to derail sexism

News

Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
Wellness : Sex : Advertising
Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

News

Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

LGBT+ consumers are jaded by empty, pink-washing campaigns and want brands to be allies, not just marketers.
Gender : Advertising : Non-binary
Mulberry takes luxury fans to the pub

News

Mulberry takes luxury fans to the pub

The Somerset-founded luxury brand is celebrating British pub culture with a series of gigs hosted at some of London’s most popular drinking spots.
Luxury : Culture : Leisure
Highsnobiety is now a shopping platform

News

Highsnobiety is now a shopping platform

The fashion media platform has launched an e-commerce vertical that will offer curated product drops.
Fashion : Digital : Retail
Versed is a non-toxic skincare brand built on data

News

Versed is a non-toxic skincare brand built on data

The brand offers a range of affordable, non-toxic skincare that draws on insights from 16 million consumers.
Beauty : Data : Retail
Gant praises the power of career-switching

News

Gant praises the power of career-switching

The fashion brand has unveiled Flipping the Ladder, a documentary that aims to redefine the purpose of work.
Fashion : Luxury : Society
Thought-starter: What’s next for skin tech?

News

Thought-starter: What’s next for skin tech?

Valentin Langen, founder of Ioniq, explains why beauty brands should focus on cross-sector collaborations to help diversify the skin technology cat...
Beauty : Wellness : Skincare
Thought-starter: Should brands be allowed to advertise in space?

News

Thought-starter: Should brands be allowed to advertise in space?

Vlad Sitnikov, project leader of StartRocket, discusses the start-up’s controversial plans to fill the sky with branded content via a constellation...
Technology : Digital : Advertising
A Russian start-up wants to display ads in the sky

News

A Russian start-up wants to display ads in the sky

Media company StartRocket believes that the commodification of the night sky is the next frontier in advertising.
Advertising : Technology : Media
Thought-starter: Should we rethink sex care as a beauty category?

News

Thought-starter: Should we rethink sex care as a beauty category?

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, foresight writer Rhiannon McGregor explores how...
Wellness : Health : Beauty
Thought-starter: How is eco-anxiety affecting the children’s toy market?

News

Thought-starter: How is eco-anxiety affecting the children’s toy market?

With people increasingly aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become m...
Youth : Play : Sustainability
Thought-starter: How luxury repairs are becoming an essential retail service

News

Thought-starter: How luxury repairs are becoming an essential retail service

Vanessa Jacobs, founder of The Restory, on the growing demand for luxury goods repairs – and why brands and retailers must pay attention.
Retail : Luxury : Repairs
Dollar Shave Club celebrates male shaving rituals

News

Dollar Shave Club celebrates male shaving rituals

Male grooming brand Dollar Shave Club has launched a new campaign that explores the honest shaving habits of men.
Beauty : Grooming : Shaving
Loyalty Market

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail : Digital : Technology
Spotify stands in solidarity with communities affected by travel ban

News

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
Media : Culture : Advertising
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