LS:N Global

Daily Signals

Brand remix: Clarks given a hip-hop spin

UK – American rapper MF DOOM and British footwear brand Clarks Originals celebrate the launch of the Wallabee DOOM with a hi-hop inspired promoti...

Clarks : Music Video : Branded Content

Big Ideas

Coffee set to become the next luxury category

Prada : Gourmet Coffee : Vogue Cafe

Big Ideas

Google launches into the delivery business

Google : E-commerce : Logistics

Daily Signals

Grape expectations: New tech ensures drinker satisfaction

Hilversum : Packaging : QR Codes

Viewpoints

Heating up Luxury Fashion for Gen Z

Heat co-founders Mario Maher and Joe Wilkinson explain how their mystery box concept taps into Gen Z mindsets, while offering a new way for brands ...

Luxury : Fashion : Youth

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Daily Signals

Meatpacking makeover

New York – Once infamous as the city’s seedy underbelly, the Meatpacking District has launched a visual identity to match its new-found upmarket ap...

Meatpacking District : New York : Manhattan

Daily Signals

Sailing away: Fondation Louis Vuitton opens its new Frank Gehry-designed building

Paris – The French capital has its newest centre for art in the Fondation Louis Vuitton building, designed by architect Frank Gehry.

Fondation Louis Vuitton : Frank Gehry : Brandstanding

Markets

Gaming Garments Market

Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.

Fashion : Esports : Leisure

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...

Society : Black Lives Matter : Civic Brands

Micro Trends

Moral Commerce

In the wake of Black Lives Matter, consumers are seeking brand allies and making shopping decisions informed by their socio-political values.

Retail : Finance : Sustainability

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.

Beauty : Digital : Social Media

Viewpoints

Brazil’s communities are teaching brands a resilience lesson

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own path through Covid-19 – and brands must...

Covid-19 : Resilience Culture : Society

Design Directions

Ace Hotel

Ace Hotel opened its first guesthouse in Seattle a decade ago, aiming to create a budget accommodation solution for visiting creatives. Ten years l...

Design : Trendy : Hi-lo

Daily Signals

Parachute introduces a take-back programme for home textiles

Home brand Parachute is launching a take-back programme for used sheets, towels, pillows and robes.

Retail : Sustainability : Society

Daily Signals

Bugatti to open luxury residences in Dubai

French luxury hyper-sports car manufacturer Bugatti announced in May 2023 it will join forces with UAE real estate developer Binghatti to build the...

Mobility : Luxury : Society

Daily Signals

Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.

Fashion : Inclusivity : Youth

Daily Signals

Cross-brand recycling comes to bricks-and-mortar retail

The waste management company TerraCycle is partnering with brands such as McDonald’s and Tesco to make re-usable consumer packaged goods (CPG) more...

Sustainability : Retail : Food & Drink

Daily Signals

Tour guides tease new tastes for Uber Eats

Tour guides from the Cook Islands are the unexpected faces in a new series of Uber Eats ads.

Food : Travel : Marketing

Daily Signals

Cartier uses trap music to lure China’s Gen Z

The luxury brand creates a multi-channel and youth-orientated campaign to promote its Pasha de Cartier watch series.

Youth : Luxury : Technology

Daily Signals

Hispanic haircare reconnects Latinx with their roots

Haircare brand Ceremonia offers the Latinx community natural products that are rooted in tradition.

Beauty : Haircare : Culture

Daily Signals

Made mixes media for a phygital furniture showroom

Homeware company Made.com is launching its first virtual reality (VR) showroom, allowing customers to experience its collection from a distance.

Technology : Retail : Virtual Reality

Daily Signals

A civic sportswear brand for the black community

Former athlete Lanny Smith has launched sports apparel brand Actively Black with the mission to educate the black community about health and wellbe...

Health And Wellness : Retail : Fashion

Daily Signals

Covid-19: Nike recognises healthcare professionals as athletes

Nike has teamed up with US non-profit-making Good360 on an initiative to donate more than 140,000 pieces of footwear, apparel and equipment globally.

Covid-19 : Coronavirus : Frontline

Daily Signals

Covid-19: JD.com takes clubbing online for self-isolators

JD.com is creating an online clubbing experience in collaboration with major alcohol brands.

Technology : Music : Alcohol

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