'Branding'

LDF Network Evening 2015: Leanne Wierzba

News

LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.
Leanne Wierzba : Authenticity : Luxury
The future of gaming

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.
The Future Universe : Television : Entertainment
Ocean clean-up

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.
Parley For The Oceans : Adidas : Marine Waste
H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Re-Con Man : Surfing : H&M
Latin Americans most excited by new products

Big Ideas

Latin Americans most excited by new products

Latin Americans most excited by new products
Brands : Reliability : Manufactuers
New pop-up retail park thinks out of the box

Big Ideas

New pop-up retail park thinks out of the box

New pop-up retail park thinks out of the box
Boxpark : Temporary : Shoreditch
John Lewis takes a stand to boost confidence

Big Ideas

John Lewis takes a stand to boost confidence

John Lewis takes a stand to boost confidence
Recession : Department Store : John Lewis
India offers rich pickings for luxury brands

Big Ideas

India offers rich pickings for luxury brands

India offers rich pickings for luxury brands
India : Rising Wealth : Technopak Advisors
TV viewers interact with clickable advertisements

Big Ideas

TV viewers interact with clickable advertisements

TV viewers interact with clickable advertisements
Optimum Select : Cablevision : Television
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
The post-pandemic future of Beauty & Wellness

Viewpoints

The post-pandemic future of Beauty & Wellness

Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded sustainabi...
Beauty : Health & Wellness : Sustainability
SMS is changing the face of customer service

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.
Retail : Customer Service : Technology
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Pop Culture : Gen Z
Gobi Cashmere revitalises brand identity with Mongolian roots

News

Gobi Cashmere revitalises brand identity with Mongolian roots

Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.
Culture : Design : Fashion
DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

News

DesignStudio and Eucalyptus are pushing the boundaries of healthcare design

Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.
Design : Health : Wellness
L’Occitane celebrates Ramadan with a virtual pop-up store

News

L’Occitane celebrates Ramadan with a virtual pop-up store

French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...
Retail : Technology : VR
KFC supports local artisans with Costa Rican ceramics

News

KFC supports local artisans with Costa Rican ceramics

With Costa Rican craftspeople facing major economic losses due to a lack of tourism, fast food chain KFC is stepping in to support them with a rang...
Food : Drink : Covid-19
This digital platform gamifies vulva acceptance

News

This digital platform gamifies vulva acceptance

Studio Thompson Brand Partners has unveiled Love Your Vulva, a web app that aims to educate young people about their vulvas.
Health : Wellness : Education
Yoox Net-a-Porter opens London technology hub

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.
Fashion : Luxury : Digital
The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong ­– A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury : Fashion : Retail
Luxury brands are embracing sustainable fragrances

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.
Beauty : Luxury : Packaging
Highlights from the D&AD Awards

News

Highlights from the D&AD Awards

London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.
Neo-kinship : Civic Brands : The Focus Filter
That Friday ill feeling

Big Ideas

That Friday ill feeling

US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.
Patagonia : Black Friday : Brandstanding
Pride of Britain

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.
Brexit : JWT : Recruitment
Viral adverts

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research : Viral Ads : Budweiser
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