'Branding'

 Ikea offers start-ups a space to develop their ideas

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...
Retail : Technology : Workplace
Brewing discussions

News

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Jenny Finkel: Mixpanel

Viewpoints

Jenny Finkel: Mixpanel

Why brands need to think more judiciously about big data.
Lisbon Web Summit : Mixpanel : Big Data
All in the service

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service : Complaints : Reputation
LDF Network Evening 2015: Leanne Wierzba

News

LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.
Leanne Wierzba : Authenticity : Luxury
The future of gaming

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.
The Future Universe : Television : Entertainment
Ocean clean-up

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.
Parley For The Oceans : Adidas : Marine Waste
H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Re-Con Man : Surfing : H&M
Latin Americans most excited by new products

Big Ideas

Latin Americans most excited by new products

Latin Americans most excited by new products
Brands : Reliability : Manufactuers
New pop-up retail park thinks out of the box

Big Ideas

New pop-up retail park thinks out of the box

New pop-up retail park thinks out of the box
Boxpark : Temporary : Shoreditch
John Lewis takes a stand to boost confidence

Big Ideas

John Lewis takes a stand to boost confidence

John Lewis takes a stand to boost confidence
Recession : Department Store : John Lewis
India offers rich pickings for luxury brands

Big Ideas

India offers rich pickings for luxury brands

India offers rich pickings for luxury brands
India : Rising Wealth : Technopak Advisors
TV viewers interact with clickable advertisements

Big Ideas

TV viewers interact with clickable advertisements

TV viewers interact with clickable advertisements
Optimum Select : Cablevision : Television
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

News

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.
Health : Wellness : Design
Hormel and General Mills debut Cinnamon Toast Crunch bacon

News

Hormel and General Mills debut Cinnamon Toast Crunch bacon

Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.
Food : Drink : Meat
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Youth movement Flor champions nature and biodiversity

News

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...
Youth : Design : Society
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
Selfridges and Pokémon meet in the metaverse

News

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail : Media & Entertainment : Fashion
Far-flung CBD vending machines that target extreme athletes

News

Far-flung CBD vending machines that target extreme athletes

With physical retailers facing ongoing challenges to reach audiences, CBD brand Charlotte’s Web is experimenting with offering its hemp-infused top...
Health & Wellness : Sport & Leisure : Drink
Key luxury themes from Walpole Summit 2019

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...
Luxury : Retail : Youth
48North rebrands cannabis for women

News

48North rebrands cannabis for women

The female-led collective has recently launched Latitude, a platform dedicated to women who wish to improve their overall health and wellbeing with...
Culture : Cannabis : Media
Preview: Anti-choice Architecture

News

Preview: Anti-choice Architecture

Global – Luxury brands are shunning excessive choice in favour of a more singular experience.
Stuffocation : Minimalism : Fashion
Supersize shopping

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.
Flagships : Shopping : Malls
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