'Branding'

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Big Ideas

Future Poll unveils S/S 2012 Consumer Attitudes Audit

Future Poll unveils S/S 2012 Consumer Attitudes Audit
Just Nots : Twin-track Economy : Recession
Budgeting drinkers lift spirits with luxury brands

Big Ideas

Budgeting drinkers lift spirits with luxury brands

Budgeting drinkers lift spirits with luxury brands
Recession : Ivan Menezes : Ciroc
Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail : Metaverse : Virtual
Why the luxury industry can’t ignore immigrant consumers

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Patagonia Media shows an uncommon thread

Big Ideas

Patagonia Media shows an uncommon thread

Patagonia Media shows an uncommon thread
Patagonia : We-Commerce : Common Threads Initiative
Record revenue at LVMH as recovery takes hold

Big Ideas

Record revenue at LVMH as recovery takes hold

Record revenue at LVMH as recovery takes hold
LVMH : Louis Vuitton : Handbags
Asian growth adds sparkle to jewellery sector

Big Ideas

Asian growth adds sparkle to jewellery sector

Asian growth adds sparkle to jewellery sector
Jewellery : Watches : Datamonitor
EU study offers brand new take on fake goods

Big Ideas

EU study offers brand new take on fake goods

EU study offers brand new take on fake goods
European Union : University Of Durham : MIT
Ed Gillespie : Sustainable brand communication

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication. 
Sustainability : Ed Gillespie : Futerra
Blast it: Organic wine takes Alphalux approach

News

Blast it: Organic wine takes Alphalux approach

Blast it: Organic wine takes Alphalux approach
Stellenbosch : South Africa : Sauvignon Blanc
Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

News

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.
Health : Wellness : Design
Hormel and General Mills debut Cinnamon Toast Crunch bacon

News

Hormel and General Mills debut Cinnamon Toast Crunch bacon

Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.
Food : Drink : Meat
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Youth movement Flor champions nature and biodiversity

News

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...
Youth : Design : Society
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
Selfridges and Pokémon meet in the metaverse

News

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail : Media & Entertainment : Fashion
Far-flung CBD vending machines that target extreme athletes

News

Far-flung CBD vending machines that target extreme athletes

With physical retailers facing ongoing challenges to reach audiences, CBD brand Charlotte’s Web is experimenting with offering its hemp-infused top...
Health & Wellness : Sport & Leisure : Drink
Key luxury themes from Walpole Summit 2019

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...
Luxury : Retail : Youth
48North rebrands cannabis for women

News

48North rebrands cannabis for women

The female-led collective has recently launched Latitude, a platform dedicated to women who wish to improve their overall health and wellbeing with...
Culture : Cannabis : Media
Preview: Anti-choice Architecture

News

Preview: Anti-choice Architecture

Global – Luxury brands are shunning excessive choice in favour of a more singular experience.
Stuffocation : Minimalism : Fashion
Supersize shopping

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.
Flagships : Shopping : Malls
Brandstalking

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...
PIE : Share It All : Data
High-street retailer moves out of town

Big Ideas

High-street retailer moves out of town

High-street retailer moves out of town
John Lewis : Suburbs : Southampton
E-commerce pulls ahead in retail race

Big Ideas

E-commerce pulls ahead in retail race

E-commerce pulls ahead in retail race
Online Retail : Forrester Research Analyst Sucharita Mulpuru : US E-commerce
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