LS:N Global

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...

Big Ideas

High-street retailer moves out of town

John Lewis : Suburbs : Southampton

Big Ideas

E-commerce pulls ahead in retail race

Online Retail : Forrester Research Analyst Sucharita Mulpuru : US E-commerce

News

Elf Beauty launches Dupe That! campaign for positive impact

Elf Beauty is amplifying its purpose-driven mission with a bold new campaign, Dupe That!

Youth : Design : Society

News

Christofle serves humour and elegance at French Open

French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...

Luxury : Sport : Food & Drink

News

Stat: Skincare is beauty’s largest category with half of the market

The special edition of The State of Fashion report dedicated to the new face of beauty by The Business of Fashion (BoF) and McKinsey & Co reveals t...

Beauty : Retail : Society

News

The Campaign: Zalando proposes luxury on Gen Z’s terms

Youth marketing mostly took place on social media this year, with TikTok, Roblox and Instagram the vital channels for brands to reach young consumers.

Youth : Luxury : Fashion

News

Seoul brings municipal government into the metaverse

The South Korean capital is set to be the first city with its own metaverse platform, launching in 2022.

Media And Entertainment : Technology : South Korea

News

Stat: Expectations accelerate for customer service online

With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...

Technology : Retail : Society

News

Stat: UK travellers recreate culinary tourism at home

Following a travel drought, international cuisine is front and centre in the minds of wanderlust-hit British consumers. A UK study by OnePoll on be...

Travel & Hospitality : Food & Drink : Society

News

SEEN’s skintelligent shampoo won’t clog pores

The new haircare brand developed by Dr Iris Rubin, a Harvard-trained dermatologist, is designed to be non-irritating or pore-clogging for skin.

Beauty : Health And Wellness : Haircare

News

Premium mezcal inspired by Mexican architecture

Mezcal brand OAX Original has unveiled its limited-edition debut collection, stored inside ceramic bottles that differ from traditional spirits pac...

Drink : Spirits : Mezcal

News

A footwear collection celebrating Slack

Lifestyle brand Cole Haan has partnered with business communication platform Slack to launch a footwear collection developed entirely remotely.

Fashion : Design : Technology

News

Voice vouchers speak to a new retail direction

Voice Vouchers is tapping into the rise of voice tech with bespoke vouchers from household names.

Retail : Technology : Vouchers

News

Amid Covid-19, Lush offers in-store hand-washing

Lush is inviting people into its stores to wash their hands and prevent the spread of the coronavirus.

Retail : Society : Health

News

Burberry brings carbon insetting to London Fashion Week

Burberry is focusing its environmental efforts on being carbon-neutral, having begun an initiative with its autumn/winter 2020 runway show.

Fashion : Carbon Neutral : Fashion Week

News

Remrise develops the sleep supplement market

The direct-to-consumer brand is combatting insomnia with a subscription service to natural supplements.

Health : Wellness : Beauty

News

Way Running is remodelling our running shoes

The new brand wants to create a DNA that the runner of the future can relate to.

Fashion : Design : Sustainability

News

A cross-disciplinary approach to tacking urban living

Citizen is a new quarterly magazine that promotes a holistic approach to living in the city.

Society : Print : Future Cities

News

Day-glo decor elevates this CBD drinks store

Online brand Recess, known for its CBD-infused sparkling beverages, has opened its first brick-and-mortar store.

Retail : Drinks : Interiors

News

Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...

Luxury : Media : Entertainment

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures

News

The Interview: Vanessa Jacobs on luxury repairs

In July, we profiled The Restory, a British company working to make repairs an essential part of luxury goods retail.

Luxury : Retail : Fashion

News

Thought-starter: Could fashion help men express their emotions?

With retail brands allowing women to literally wear their emotions on their sleeve, why aren’t they doing the same for men?

Youth : Fashion : New Masculinity

News

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.

Premium : Cleaning : Wellbeing

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