'Branding'

Covid-19: Bottega Veneta’s hopeful virtual residency

Daily Signals

Covid-19: Bottega Veneta’s hopeful virtual residency

Bottega Veneta has launched a virtual residency featuring different creatives from a range of disciplines, aiming to provide comfort and respite fr...
Luxury : Technology : Customer Experience
Realness reigns with Burger King’s mouldy Whopper

Daily Signals

Realness reigns with Burger King’s mouldy Whopper

Burger King has launched a shock-factor campaign to shed light on the removal of artificial preservatives in its products.
Food : Drinks : Health
Sex care brand Dame wants to derail sexism

Daily Signals

Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
Wellness : Sex : Advertising
Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

Daily Signals

Cannes Lions 2019: LGBT+ marketing isn’t just for Pride Month

LGBT+ consumers are jaded by empty, pink-washing campaigns and want brands to be allies, not just marketers.
Gender : Advertising : Non-binary
Mulberry takes luxury fans to the pub

Daily Signals

Mulberry takes luxury fans to the pub

The Somerset-founded luxury brand is celebrating British pub culture with a series of gigs hosted at some of London’s most popular drinking spots.
Luxury : Culture : Leisure
Highsnobiety is now a shopping platform

Daily Signals

Highsnobiety is now a shopping platform

The fashion media platform has launched an e-commerce vertical that will offer curated product drops.
Fashion : Digital : Retail
Versed is a non-toxic skincare brand built on data

Daily Signals

Versed is a non-toxic skincare brand built on data

The brand offers a range of affordable, non-toxic skincare that draws on insights from 16 million consumers.
Beauty : Data : Retail
Gant praises the power of career-switching

Daily Signals

Gant praises the power of career-switching

The fashion brand has unveiled Flipping the Ladder, a documentary that aims to redefine the purpose of work.
Fashion : Luxury : Society
Thought-starter: What’s next for skin tech?

Daily Signals

Thought-starter: What’s next for skin tech?

Valentin Langen, founder of Ioniq, explains why beauty brands should focus on cross-sector collaborations to help diversify the skin technology cat...
Beauty : Wellness : Skincare
Thought-starter: Should brands be allowed to advertise in space?

Daily Signals

Thought-starter: Should brands be allowed to advertise in space?

Vlad Sitnikov, project leader of StartRocket, discusses the start-up’s controversial plans to fill the sky with branded content via a constellation...
Technology : Digital : Advertising
A Russian start-up wants to display ads in the sky

Daily Signals

A Russian start-up wants to display ads in the sky

Media company StartRocket believes that the commodification of the night sky is the next frontier in advertising.
Advertising : Technology : Media
Thought-starter: Should we rethink sex care as a beauty category?

Daily Signals

Thought-starter: Should we rethink sex care as a beauty category?

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, foresight writer Rhiannon McGregor explores how...
Wellness : Health : Beauty
Thought-starter: How is eco-anxiety affecting the children’s toy market?

Daily Signals

Thought-starter: How is eco-anxiety affecting the children’s toy market?

With people increasingly aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become m...
Youth : Play : Sustainability
Thought-starter: How luxury repairs are becoming an essential retail service

Daily Signals

Thought-starter: How luxury repairs are becoming an essential retail service

Vanessa Jacobs, founder of The Restory, on the growing demand for luxury goods repairs – and why brands and retailers must pay attention.
Retail : Luxury : Repairs
Dollar Shave Club celebrates male shaving rituals

Daily Signals

Dollar Shave Club celebrates male shaving rituals

Male grooming brand Dollar Shave Club has launched a new campaign that explores the honest shaving habits of men.
Beauty : Grooming : Shaving
Loyalty Market

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail : Digital : Technology
Spotify stands in solidarity with communities affected by travel ban

Daily Signals

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
Media : Culture : Advertising
 Ikea offers start-ups a space to develop their ideas

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...
Retail : Technology : Workplace
Brewing discussions

Daily Signals

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Jenny Finkel: Mixpanel

Viewpoints

Jenny Finkel: Mixpanel

Why brands need to think more judiciously about big data.
Lisbon Web Summit : Mixpanel : Big Data
All in the service

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service : Complaints : Reputation
LDF Network Evening 2015: Leanne Wierzba

Daily Signals

LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.
Leanne Wierzba : Authenticity : Luxury
The future of gaming

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.
The Future Universe : Television : Entertainment
Ocean clean-up

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.
Parley For The Oceans : Adidas : Marine Waste
H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Re-Con Man : Surfing : H&M
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