'Branding'

How The Restory is making luxury repairs an essential retail service

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury : Fashion : Retail
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Dr Helen Crowley: Kering

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.
Kering : Whole-System Thinking : Sustainability
Zara Mirza: Bacardi

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.
Bacardi : No Commission : Zara Mirza
Mounia Inoughi: Wired Beauty

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.
Web Summit 2016 : Bespoke Beauty : Wearable Tech
A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.
Lego : Brandstanding : Stop Funding Hate
Stephanie Horton: Farfetch

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.
Farfetch : Luxury Retail : Content Marketing
+rehabstudio: Chatbots

Viewpoints

+rehabstudio: Chatbots

Why chatbots are the future of brand communications.
AI : Chatbots : Software
Put to shame

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health : Body Shaming : Generation Z
The switch

News

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.
Shiseido : Advertising : Gender Fluid
Beyond living memory

News

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...
Faribault : Memory Mill : Immortal Brand
Super tonic

News

Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.
Ancient Appetites : Tumeric : Indonesia
Nouveau Lean Cuisine

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...
#WeighThis Campaign : Lean Cuisine : 360i
Breakfast battle

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.
McDonald's : Taco Bell : Brandalism
Facebook presents its new offline gift card

Big Ideas

Facebook presents its new offline gift card

Facebook presents its new offline gift card
Facebook : Gift Card : V-Currencies
The best of 2010: The key beauty Insights of the year

Big Ideas

The best of 2010: The key beauty Insights of the year

The best of 2010: The key beauty Insights of the year
Spa : Tutorials : Online
The most Insight-ful technology stories of 2009

Big Ideas

The most Insight-ful technology stories of 2009

The most Insight-ful technology stories of 2009
CES : Las Vegas : Peek
Almost half a million 16–24-year-olds in the UK are economically inactive

News

Almost half a million 16–24-year-olds in the UK are economically inactive

The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
Stat : Stats : Statistic
A toy campaign spotlighting Gen Alpha as planet-savers

News

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha : Youth : STEM
Stat: Pandemic boosts sales of audiobooks and ebooks

News

Stat: Pandemic boosts sales of audiobooks and ebooks

According to data collated by The Association of American Publishers and media company Axios, the pandemic has boosted sales in the US audiobooks i...
Stat : Statistic : Media & Entertainment
Stat: Consumers are sceptical about marketing data usage

News

Stat: Consumers are sceptical about marketing data usage

Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.
Advertising : Technology : Marketing
Refillables boost ABC’s sustainability credentials

News

Refillables boost ABC’s sustainability credentials

Premium haircare brand Authentic Beauty Concept is introducing product refill stations at selected hair salons across Europe.
Beauty : Hair : Sustainability
Juniper Unlimited offers disability-inclusive fashion

News

Juniper Unlimited offers disability-inclusive fashion

Activist Sinéad Burke’s adaptive clothing marketplace Juniper Unlimited houses brands that target people with disabilities, aiming to inspire a lar...
Fashion : Retail : Design
Quorn adds carbon labelling to its products

News

Quorn adds carbon labelling to its products

Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food : Drink : Packaging
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