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Almost half a million 16–24-year-olds in the UK are economically inactive
The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
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Stats
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Statistic
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A toy campaign spotlighting Gen Alpha as planet-savers
STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha
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Youth
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STEM
News
Stat: Pandemic boosts sales of audiobooks and ebooks
According to data collated by The Association of American Publishers and media company Axios, the pandemic has boosted sales in the US audiobooks i...
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Statistic
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Media & Entertainment
News
Stat: Consumers are sceptical about marketing data usage
Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.
Advertising
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Technology
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Marketing
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Refillables boost ABC’s sustainability credentials
Premium haircare brand Authentic Beauty Concept is introducing product refill stations at selected hair salons across Europe.
Beauty
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Hair
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Sustainability
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Juniper Unlimited offers disability-inclusive fashion
Activist Sinéad Burke’s adaptive clothing marketplace Juniper Unlimited houses brands that target people with disabilities, aiming to inspire a lar...
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Design
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Quorn adds carbon labelling to its products
Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
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Packaging
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Stat: Indian consumers are unsure how to follow a protein-rich diet
New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.
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India
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Stat: It’s not just teenagers shopping on Instagram
Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth
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Gen Z
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Retail
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Bru’s Social Plates aim to curb ‘foodstagramming’
Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
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A fitness campaign that doesn’t focus on weight loss
Non-profit organisation ParticipAction has launched a national campaign that highlights the myriad lifestyle benefits of getting active.
Wellness
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Health
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Stat: Over-50s are frustrated by young advertisers
A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...
Advertising
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Ageing
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Festival Of Marketing 2018
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Sprout Foods’ Alexa playlist will ease dinner time
In an effort to make dinner time easier for parents, infant nutrition company Sprout Foods has launched an Alexa skill that encourages young childr...
Technology
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Voice Assistant
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Food
Micro Trends
Curl Power
Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...
Curls
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L'Oréal
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
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Rewards
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Busting a cap: Strongbow reveals RFID bottle top
Busting a cap: Strongbow reveals RFID bottle top
Interactive
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In for the ride: Amateur takes on Tour de France
In for the ride: Amateur takes on Tour de France
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Making the cut: Nike Barbershop pops up in Paris
Making the cut: Nike Barbershop pops up in Paris
Advertising
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Ads
Big Ideas
Digital marketing makes scents for Burberry
Digital marketing makes scents for Burberry
Perfume
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Hong Kong
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Webtailing
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Home movie: Day 8 draws together city work
Home movie: Day 8 draws together city work
Dunhill
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Day 8
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Chris Dent
Big Ideas
Style-conscious women turn to quality and value
Style-conscious women turn to quality and value
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Bain
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Vogue
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Social networking on speed: LS:N Global hosts first network evening
Social networking on speed: LS:N Global hosts first network evening
Network Evening
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Social Media Ideas
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Social Network And Networkers
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The Big Idea: Brand Innovation Debrief: Selfridges
In 2023, Selfridges reported a 29% increase in revenue to £843.7m ($1.09bn, €985m) for the 52 weeks ending 28 January 2023, according to The Indust...
Retail
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Selfridges
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Hyperphysical Retail Experiences
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Elf Beauty launches Dupe That! campaign for positive impact
Elf Beauty is amplifying its purpose-driven mission with a bold new campaign, Dupe That!
Youth
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Design
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Society
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Christofle serves humour and elegance at French Open
French silversmith Christofle is injecting humour into its latest campaign to promote a limited-edition collection in partnership with the French O...
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