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'Branding'
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Big Ideas
Latin Americans most excited by new products
Latin Americans most excited by new products
Brands
:
Reliability
:
Manufactuers
Big Ideas
New pop-up retail park thinks out of the box
New pop-up retail park thinks out of the box
Boxpark
:
Temporary
:
Shoreditch
Big Ideas
John Lewis takes a stand to boost confidence
John Lewis takes a stand to boost confidence
Recession
:
Department Store
:
John Lewis
Big Ideas
India offers rich pickings for luxury brands
India offers rich pickings for luxury brands
India
:
Rising Wealth
:
Technopak Advisors
Big Ideas
TV viewers interact with clickable advertisements
TV viewers interact with clickable advertisements
Optimum Select
:
Cablevision
:
Television
Big Ideas
Modern Muslims take a bite out of halal fast food
Modern Muslims take a bite out of halal fast food
France
:
Paris
:
Muslims
Viewpoints
The post-pandemic future of Beauty & Wellness
Michel Brousset, the founder and CEO of incubator Waldencast, predicts a future of hyper-local retail, bioscience beauty and safeguarded sustainabi...
Beauty
:
Health & Wellness
:
Sustainability
Big Ideas
SMS is changing the face of customer service
Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.
Retail
:
Customer Service
:
Technology
Daily Signals
Foresight Friday: Simar Deol, foresight analyst
Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight
:
Pop Culture
:
Gen Z
Daily Signals
Gobi Cashmere revitalises brand identity with Mongolian roots
Mongolian cashmere giant Gobi has unveiled a refreshed brand identity deeply rooted in its heritage and sustainable ethos.
Culture
:
Design
:
Fashion
Daily Signals
DesignStudio and Eucalyptus are pushing the boundaries of healthcare design
Digital healthcare company Eucalyptus has partnered with DesignStudio to craft a brand identity for its latest men’s health initiative, Compound.
Design
:
Health
:
Wellness
Daily Signals
L’Occitane celebrates Ramadan with a virtual pop-up store
French beauty brand L’Occitane En Provence has unveiled a virtual store in celebration of Ramadan. Created in partnership with Emperia, the interac...
Retail
:
Technology
:
VR
Daily Signals
KFC supports local artisans with Costa Rican ceramics
With Costa Rican craftspeople facing major economic losses due to a lack of tourism, fast food chain KFC is stepping in to support them with a rang...
Food
:
Drink
:
Covid-19
Daily Signals
This digital platform gamifies vulva acceptance
Studio Thompson Brand Partners has unveiled Love Your Vulva, a web app that aims to educate young people about their vulvas.
Health
:
Wellness
:
Education
Big Ideas
Yoox Net-a-Porter opens London technology hub
London – The space will accelerate new innovations and technologies.
Fashion
:
Luxury
:
Digital
Big Ideas
The top 100 luxury brands in China
Hong Kong – A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury
:
Fashion
:
Retail
Big Ideas
Luxury brands are embracing sustainable fragrances
Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.
Beauty
:
Luxury
:
Packaging
Daily Signals
Highlights from the D&AD Awards
London – LS:N Global picks three stand-out projects from the D&AD Awards, which took place last night.
Neo-kinship
:
Civic Brands
:
The Focus Filter
Big Ideas
That Friday ill feeling
US – Patagonia is taking a stand against the annual Black Friday retail event by donating all sales to environmental causes.
Patagonia
:
Black Friday
:
Brandstanding
Big Ideas
Pride of Britain
UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.
Brexit
:
JWT
:
Recruitment
Big Ideas
Viral adverts
We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...
Global Market Research
:
Viral Ads
:
Budweiser
Viewpoints
Charles Spence: How to stand out on the shelves and on the plate
Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.
Synaesthesia
:
Synaesthetic Selling
:
Packaging Futures
Big Ideas
Analysing Twitter conversations around brands
Twitter conversations follow predictable patterns, according to a new study
Pew Research Internet Project
:
Twitter
:
Twitter Maps
Big Ideas
BlackBerry tries out brand-jacking for size
BlackBerry tries out brand-jacking for size
Blackberry
:
Smarphone
:
Competition
Big Ideas
Future Poll unveils S/S 2012 Consumer Attitudes Audit
Future Poll unveils S/S 2012 Consumer Attitudes Audit
Just Nots
:
Twin-track Economy
:
Recession
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