'Branding'

Thought-starter: What’s next for skin tech?

Daily Signals

Thought-starter: What’s next for skin tech?

Valentin Langen, founder of Ioniq, explains why beauty brands should focus on cross-sector collaborations to help diversify the skin technology cat...
Beauty : Wellness : Skincare
Thought-starter: Should brands be allowed to advertise in space?

Daily Signals

Thought-starter: Should brands be allowed to advertise in space?

Vlad Sitnikov, project leader of StartRocket, discusses the start-up’s controversial plans to fill the sky with branded content via a constellation...
Technology : Digital : Advertising
A Russian start-up wants to display ads in the sky

Daily Signals

A Russian start-up wants to display ads in the sky

Media company StartRocket believes that the commodification of the night sky is the next frontier in advertising.
Advertising : Technology : Media
Thought-starter: Should we rethink sex care as a beauty category?

Daily Signals

Thought-starter: Should we rethink sex care as a beauty category?

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, foresight writer Rhiannon McGregor explores how...
Wellness : Health : Beauty
Thought-starter: How is eco-anxiety affecting the children’s toy market?

Daily Signals

Thought-starter: How is eco-anxiety affecting the children’s toy market?

With people increasingly aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become m...
Youth : Play : Sustainability
Thought-starter: How luxury repairs are becoming an essential retail service

Daily Signals

Thought-starter: How luxury repairs are becoming an essential retail service

Vanessa Jacobs, founder of The Restory, on the growing demand for luxury goods repairs – and why brands and retailers must pay attention.
Retail : Luxury : Repairs
Dollar Shave Club celebrates male shaving rituals

Daily Signals

Dollar Shave Club celebrates male shaving rituals

Male grooming brand Dollar Shave Club has launched a new campaign that explores the honest shaving habits of men.
Beauty : Grooming : Shaving
Loyalty Market

Markets

Loyalty Market

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to redefine custo...
Retail : Digital : Technology
Spotify stands in solidarity with communities affected by travel ban

Daily Signals

Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
Media : Culture : Advertising
Ikea offers start-ups a space to develop their ideas

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...
Retail : Technology : Workplace
Brewing discussions

Daily Signals

Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Jenny Finkel: Mixpanel

Viewpoints

Jenny Finkel: Mixpanel

Why brands need to think more judiciously about big data.
Lisbon Web Summit : Mixpanel : Big Data
All in the service

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service : Complaints : Reputation
LDF Network Evening 2015: Leanne Wierzba

Daily Signals

LDF Network Evening 2015: Leanne Wierzba

London – The desire to be seen as authentic prevents brands from evolving, says curator, critic and writer Leanne Wierzba.
Leanne Wierzba : Authenticity : Luxury
The future of gaming

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.
The Future Universe : Television : Entertainment
Ocean clean-up

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.
Parley For The Oceans : Adidas : Marine Waste
H&M launches surfwear capsule collection with Nordsurf

Big Ideas

H&M launches surfwear capsule collection with Nordsurf

H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Re-Con Man : Surfing : H&M
Latin Americans most excited by new products

Big Ideas

Latin Americans most excited by new products

Latin Americans most excited by new products
Brands : Reliability : Manufactuers
New pop-up retail park thinks out of the box

Big Ideas

New pop-up retail park thinks out of the box

New pop-up retail park thinks out of the box
Boxpark : Temporary : Shoreditch
John Lewis takes a stand to boost confidence

Big Ideas

John Lewis takes a stand to boost confidence

John Lewis takes a stand to boost confidence
Open Brands : Austerity : Economy
India offers rich pickings for luxury brands

Big Ideas

India offers rich pickings for luxury brands

India offers rich pickings for luxury brands
India : Rising Wealth : Technopak Advisors
TV viewers interact with clickable advertisements

Big Ideas

TV viewers interact with clickable advertisements

TV viewers interact with clickable advertisements
Optimum Select : Cablevision : Television
Modern Muslims take a bite out of halal fast food

Big Ideas

Modern Muslims take a bite out of halal fast food

Modern Muslims take a bite out of halal fast food
France : Paris : Muslims
Why the luxury industry can’t ignore immigrant consumers

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
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