'Branding'

Record revenue at LVMH as recovery takes hold

Big Ideas

Record revenue at LVMH as recovery takes hold

Record revenue at LVMH as recovery takes hold
LVMH : Louis Vuitton : Handbags
Asian growth adds sparkle to jewellery sector

Big Ideas

Asian growth adds sparkle to jewellery sector

Asian growth adds sparkle to jewellery sector
Jewellery : Watches : Datamonitor
EU study offers brand new take on fake goods

Big Ideas

EU study offers brand new take on fake goods

EU study offers brand new take on fake goods
European Union : University Of Durham : MIT
Ed Gillespie : Sustainable brand communication

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication. 
Sustainability : Ed Gillespie : Futerra
Blast it: Organic wine takes Alphalux approach

Daily Signals

Blast it: Organic wine takes Alphalux approach

Blast it: Organic wine takes Alphalux approach
Stellenbosch : South Africa : Sauvignon Blanc
Crowdsource Luxe

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury : Crowdsourcing : Scrapbooking
To understand TikTok, act like one of its locals

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
Regenerative Consumption

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking : Radical Transparency : Sustainability Futures
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
Is Instagram ruining the restaurant experience?

Viewpoints

Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Facebook news feeds refine personalised targeting

Big Ideas

Facebook news feeds refine personalised targeting

Facebook news feeds refine personalised targeting
Facebook : Personalised : Social Networks
Gabriella Gomez-Mont : Flexible homelessness

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej
Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
Almost half a million 16–24-year-olds in the UK are economically inactive

Daily Signals

Almost half a million 16–24-year-olds in the UK are economically inactive

The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
Stat : Stats : Statistic
A toy campaign spotlighting Gen Alpha as planet-savers

Daily Signals

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha : Youth : STEM
Stat: Pandemic boosts sales of audiobooks and ebooks

Daily Signals

Stat: Pandemic boosts sales of audiobooks and ebooks

According to data collated by The Association of American Publishers and media company Axios, the pandemic has boosted sales in the US audiobooks i...
Stat : Statistic : Media & Entertainment
Stat: Consumers are sceptical about marketing data usage

Daily Signals

Stat: Consumers are sceptical about marketing data usage

Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.
Advertising : Technology : Marketing
Refillables boost ABC’s sustainability credentials

Daily Signals

Refillables boost ABC’s sustainability credentials

Premium haircare brand Authentic Beauty Concept is introducing product refill stations at selected hair salons across Europe.
Beauty : Hair : Sustainability
Juniper Unlimited offers disability-inclusive fashion

Daily Signals

Juniper Unlimited offers disability-inclusive fashion

Activist Sinéad Burke’s adaptive clothing marketplace Juniper Unlimited houses brands that target people with disabilities, aiming to inspire a lar...
Fashion : Retail : Design
Quorn adds carbon labelling to its products

Daily Signals

Quorn adds carbon labelling to its products

Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food : Drink : Packaging
Stat: Indian consumers are unsure how to follow a protein-rich diet

Daily Signals

Stat: Indian consumers are unsure how to follow a protein-rich diet

New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.
Food : Protein : India
Stat: It’s not just teenagers shopping on Instagram

Daily Signals

Stat: It’s not just teenagers shopping on Instagram

Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth : Gen Z : Retail
Bru’s Social Plates aim to curb ‘foodstagramming’

Daily Signals

Bru’s Social Plates aim to curb ‘foodstagramming’

Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
Media : Culture : Instagram
A fitness campaign that doesn’t focus on weight loss

Daily Signals

A fitness campaign that doesn’t focus on weight loss

Non-profit organisation ParticipAction has launched a national campaign that highlights the myriad lifestyle benefits of getting active.
Wellness : Fitness : Health
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