'Branding'

Stat: Expectations accelerate for customer service online

News

Stat: Expectations accelerate for customer service online

With more people having relied on e-commerce solutions as a result of the pandemic, a study by OpenText finds that there is now an even greater exp...
Technology : Retail : Society
Stat: UK travellers recreate culinary tourism at home

News

Stat: UK travellers recreate culinary tourism at home

Following a travel drought, international cuisine is front and centre in the minds of wanderlust-hit British consumers. A UK study by OnePoll on be...
Travel & Hospitality : Food & Drink : Society
SEEN’s skintelligent shampoo won’t clog pores

News

SEEN’s skintelligent shampoo won’t clog pores

The new haircare brand developed by Dr Iris Rubin, a Harvard-trained dermatologist, is designed to be non-irritating or pore-clogging for skin.
Beauty : Health And Wellness : Haircare
Premium mezcal inspired by Mexican architecture

News

Premium mezcal inspired by Mexican architecture

Mezcal brand OAX Original has unveiled its limited-edition debut collection, stored inside ceramic bottles that differ from traditional spirits pac...
Drink : Spirits : Mezcal
A footwear collection celebrating Slack

News

A footwear collection celebrating Slack

Lifestyle brand Cole Haan has partnered with business communication platform Slack to launch a footwear collection developed entirely remotely.
Fashion : Design : Technology
Voice vouchers speak to a new retail direction

News

Voice vouchers speak to a new retail direction

Voice Vouchers is tapping into the rise of voice tech with bespoke vouchers from household names.
Retail : Technology : Vouchers
Amid Covid-19, Lush offers in-store hand-washing

News

Amid Covid-19, Lush offers in-store hand-washing

Lush is inviting people into its stores to wash their hands and prevent the spread of the coronavirus.
Retail : Society : Health
Burberry brings carbon insetting to London Fashion Week

News

Burberry brings carbon insetting to London Fashion Week

Burberry is focusing its environmental efforts on being carbon-neutral, having begun an initiative with its autumn/winter 2020 runway show.
Fashion : Carbon Neutral : Fashion Week
Remrise develops the sleep supplement market

News

Remrise develops the sleep supplement market

The direct-to-consumer brand is combatting insomnia with a subscription service to natural supplements.
Health : Wellness : Beauty
Way Running is remodelling our running shoes

News

Way Running is remodelling our running shoes

The new brand wants to create a DNA that the runner of the future can relate to.
Fashion : Design : Sustainability
A cross-disciplinary approach to tacking urban living

News

A cross-disciplinary approach to tacking urban living

Citizen is a new quarterly magazine that promotes a holistic approach to living in the city.
Society : Print : Future Cities
Day-glo decor elevates this CBD drinks store

News

Day-glo decor elevates this CBD drinks store

Online brand Recess, known for its CBD-infused sparkling beverages, has opened its first brick-and-mortar store.
Retail : Drinks : Interiors
Prada’s new brand touchpoint is a Spotify channel

News

Prada’s new brand touchpoint is a Spotify channel

The luxury fashion house has created an official Spotify profile as a new way for consumers to interact with and immerse themselves in the Prada br...
Luxury : Media : Entertainment
Should brands be allowed to commodify space?

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...
Scenario : Advertising : Far Futures
The Interview: Vanessa Jacobs on luxury repairs

News

The Interview: Vanessa Jacobs on luxury repairs

In July, we profiled The Restory, a British company working to make repairs an essential part of luxury goods retail.
Luxury : Retail : Fashion
Thought-starter: Could fashion help men express their emotions?

News

Thought-starter: Could fashion help men express their emotions?

With retail brands allowing women to literally wear their emotions on their sleeve, why aren’t they doing the same for men?
Youth : Fashion : New Masculinity
The brand democratising natural home cleaning

News

The brand democratising natural home cleaning

Society is offering natural, premium cleaning products at a discounted rate, available through a dedicated membership scheme.
Premium : Cleaning : Wellbeing
How The Restory is making luxury repairs an essential retail service

Big Ideas

How The Restory is making luxury repairs an essential retail service

Vanessa Jacobs, founder of the accessories restoration company, on the growing demand for luxury goods repairs – and why brands must pay attention.
Luxury : Fashion : Retail
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Dr Helen Crowley: Kering

Viewpoints

Dr Helen Crowley: Kering

The head of sustainable sourcing innovation at Kering explains why brands need to be open about sustainable innovation.
Kering : Whole-System Thinking : Sustainability
Zara Mirza: Bacardi

Viewpoints

Zara Mirza: Bacardi

How brands can ethically empower the arts.
Bacardi : No Commission : Zara Mirza
Mounia Inoughi: Wired Beauty

Viewpoints

Mounia Inoughi: Wired Beauty

How to combine beauty and technology into one seamless service.
Web Summit 2016 : Bespoke Beauty : Wearable Tech
A ton of bricks

Big Ideas

A ton of bricks

UK – Lego has announced that it will stop advertising in The Daily Mail.
Lego : Brandstanding : Stop Funding Hate
Stephanie Horton: Farfetch

Viewpoints

Stephanie Horton: Farfetch

The secrets of selling luxury online.
Farfetch : Luxury Retail : Content Marketing
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