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Big Ideas
Record revenue at LVMH as recovery takes hold
Record revenue at LVMH as recovery takes hold
LVMH
:
Louis Vuitton
:
Handbags
Big Ideas
Asian growth adds sparkle to jewellery sector
Asian growth adds sparkle to jewellery sector
Jewellery
:
Watches
:
Datamonitor
Big Ideas
EU study offers brand new take on fake goods
EU study offers brand new take on fake goods
European Union
:
University Of Durham
:
MIT
Viewpoints
Ed Gillespie : Sustainable brand communication
Futerra founder Ed Gillespie talks about sustainable brand communication.
Sustainability
:
Ed Gillespie
:
Futerra
Daily Signals
Blast it: Organic wine takes Alphalux approach
Blast it: Organic wine takes Alphalux approach
Stellenbosch
:
South Africa
:
Sauvignon Blanc
Micro Trends
Crowdsource Luxe
Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...
Luxury
:
Crowdsourcing
:
Scrapbooking
Viewpoints
To understand TikTok, act like one of its locals
With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth
:
Advertising
:
Social Media
Viewpoints
Families have evolved. Why haven’t brands caught up?
Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising
:
Future Family
:
Identity
Micro Trends
Regenerative Consumption
Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking
:
Radical Transparency
:
Sustainability Futures
Micro Trends
You, the editor
Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media
:
Publications
:
Media
Viewpoints
Is Instagram ruining the restaurant experience?
Restaurateurs must decide between brand recognition and brand loyalty.
Food
:
Drinks
:
Digital
Big Ideas
Facebook news feeds refine personalised targeting
Facebook news feeds refine personalised targeting
Facebook
:
Personalised
:
Social Networks
Viewpoints
Gabriella Gomez-Mont : Flexible homelessness
The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej
Gabriella Gomez-Mont
:
Tóxico Cultura
:
Flexible Homelessness
Big Ideas
Media alcohol in India requires innovation
Media alcohol in India requires innovation
India
:
Alcohol
:
Kingfisher
Daily Signals
Almost half a million 16–24-year-olds in the UK are economically inactive
The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
Stat
:
Stats
:
Statistic
Daily Signals
A toy campaign spotlighting Gen Alpha as planet-savers
STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha
:
Youth
:
STEM
Daily Signals
Stat: Pandemic boosts sales of audiobooks and ebooks
According to data collated by The Association of American Publishers and media company Axios, the pandemic has boosted sales in the US audiobooks i...
Stat
:
Statistic
:
Media & Entertainment
Daily Signals
Stat: Consumers are sceptical about marketing data usage
Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.
Advertising
:
Technology
:
Marketing
Daily Signals
Refillables boost ABC’s sustainability credentials
Premium haircare brand Authentic Beauty Concept is introducing product refill stations at selected hair salons across Europe.
Beauty
:
Hair
:
Sustainability
Daily Signals
Juniper Unlimited offers disability-inclusive fashion
Activist Sinéad Burke’s adaptive clothing marketplace Juniper Unlimited houses brands that target people with disabilities, aiming to inspire a lar...
Fashion
:
Retail
:
Design
Daily Signals
Quorn adds carbon labelling to its products
Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food
:
Drink
:
Packaging
Daily Signals
Stat: Indian consumers are unsure how to follow a protein-rich diet
New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.
Food
:
Protein
:
India
Daily Signals
Stat: It’s not just teenagers shopping on Instagram
Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth
:
Gen Z
:
Retail
Daily Signals
Bru’s Social Plates aim to curb ‘foodstagramming’
Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
Media
:
Culture
:
Instagram
Daily Signals
A fitness campaign that doesn’t focus on weight loss
Non-profit organisation ParticipAction has launched a national campaign that highlights the myriad lifestyle benefits of getting active.
Wellness
:
Fitness
:
Health
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