'Branding'

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Daily Signals

Overdrive launches fentanyl test kits to tackle drug safety among Gen Z

Brian Bordainick, co-founder of Starface and Julie, is launching Overdrive to destigmatise drug testing and promote harm reduction.
Health : Wellness : Design
Hormel and General Mills debut Cinnamon Toast Crunch bacon

Daily Signals

Hormel and General Mills debut Cinnamon Toast Crunch bacon

Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.
Food : Drink : Meat
Stat: Influencer marketing brings greater ROI than traditional digital ads

Daily Signals

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
Youth movement Flor champions nature and biodiversity

Daily Signals

Youth movement Flor champions nature and biodiversity

Bringing today’s hyper-connected youth closer to nature is no small feat. Youth organisation Flor has made the challenge of getting young people in...
Youth : Design : Society
Next-Gen R&D Labs

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.
Beauty : Manufacturing : Science
Selfridges and Pokémon meet in the metaverse

Daily Signals

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...
Retail : Media & Entertainment : Fashion
Far-flung CBD vending machines that target extreme athletes

Daily Signals

Far-flung CBD vending machines that target extreme athletes

With physical retailers facing ongoing challenges to reach audiences, CBD brand Charlotte’s Web is experimenting with offering its hemp-infused top...
Health & Wellness : Sport & Leisure : Drink
Key luxury themes from Walpole Summit 2019

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...
Luxury : Retail : Youth
48North rebrands cannabis for women

Daily Signals

48North rebrands cannabis for women

The female-led collective has recently launched Latitude, a platform dedicated to women who wish to improve their overall health and wellbeing with...
Culture : Cannabis : Media
Preview: Anti-choice Architecture

Daily Signals

Preview: Anti-choice Architecture

Global – Luxury brands are shunning excessive choice in favour of a more singular experience.
Stuffocation : Minimalism : Fashion
Supersize shopping

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.
Flagships : Shopping : Malls
Brandstalking

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...
PIE : Share It All : Data
High-street retailer moves out of town

Big Ideas

High-street retailer moves out of town

High-street retailer moves out of town
John Lewis : Suburbs : Southampton
E-commerce pulls ahead in retail race

Big Ideas

E-commerce pulls ahead in retail race

E-commerce pulls ahead in retail race
Online Retail : Forrester Research Analyst Sucharita Mulpuru : US E-commerce
Why retail requires long-term metaverse strategies

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail : Metaverse : Virtual
Almost half a million 16–24-year-olds in the UK are economically inactive

Daily Signals

Almost half a million 16–24-year-olds in the UK are economically inactive

The Office for National Statistics (ONS) has revealed that between July and September 2022, 490,000 16–24-year-olds were classed as not in employme...
Stat : Stats : Statistic
A toy campaign spotlighting Gen Alpha as planet-savers

Daily Signals

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha : Youth : STEM
Stat: Pandemic boosts sales of audiobooks and ebooks

Daily Signals

Stat: Pandemic boosts sales of audiobooks and ebooks

According to data collated by The Association of American Publishers and media company Axios, the pandemic has boosted sales in the US audiobooks i...
Stat : Statistic : Media & Entertainment
Stat: Consumers are sceptical about marketing data usage

Daily Signals

Stat: Consumers are sceptical about marketing data usage

Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.
Advertising : Technology : Marketing
Refillables boost ABC’s sustainability credentials

Daily Signals

Refillables boost ABC’s sustainability credentials

Premium haircare brand Authentic Beauty Concept is introducing product refill stations at selected hair salons across Europe.
Beauty : Hair : Sustainability
Juniper Unlimited offers disability-inclusive fashion

Daily Signals

Juniper Unlimited offers disability-inclusive fashion

Activist Sinéad Burke’s adaptive clothing marketplace Juniper Unlimited houses brands that target people with disabilities, aiming to inspire a lar...
Fashion : Retail : Design
Quorn adds carbon labelling to its products

Daily Signals

Quorn adds carbon labelling to its products

Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food : Drink : Packaging
Stat: Indian consumers are unsure how to follow a protein-rich diet

Daily Signals

Stat: Indian consumers are unsure how to follow a protein-rich diet

New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.
Food : Protein : India
Stat: It’s not just teenagers shopping on Instagram

Daily Signals

Stat: It’s not just teenagers shopping on Instagram

Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth : Gen Z : Retail
Bru’s Social Plates aim to curb ‘foodstagramming’

Daily Signals

Bru’s Social Plates aim to curb ‘foodstagramming’

Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
Media : Culture : Instagram
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