'Branding'

Stat: Indian consumers are unsure how to follow a protein-rich diet

News

Stat: Indian consumers are unsure how to follow a protein-rich diet

New research has concluded that some 85% of Indian consumers are not able to correctly identify the key sources of protein.
Food : Protein : India
Stat: It’s not just teenagers shopping on Instagram

News

Stat: It’s not just teenagers shopping on Instagram

Instagram Shopping is an increasingly powerful selling tool for brands, according to a new study by GlobalData.
Youth : Gen Z : Retail
Bru’s Social Plates aim to curb ‘foodstagramming’

News

Bru’s Social Plates aim to curb ‘foodstagramming’

Mineral water brand Bru is urging diners to be more mindful with its series of specially designed dinner plates.
Media : Culture : Instagram
A fitness campaign that doesn’t focus on weight loss

News

A fitness campaign that doesn’t focus on weight loss

Non-profit organisation ParticipAction has launched a national campaign that highlights the myriad lifestyle benefits of getting active.
Wellness : Fitness : Health
Stat: Over-50s are frustrated by young advertisers

News

Stat: Over-50s are frustrated by young advertisers

A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...
Advertising : Ageing : Festival Of Marketing 2018
Sprout Foods’ Alexa playlist will ease dinner time

News

Sprout Foods’ Alexa playlist will ease dinner time

In an effort to make dinner time easier for parents, infant nutrition company Sprout Foods has launched an Alexa skill that encourages young childr...
Technology : Voice Assistant : Food
Curl Power

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...
Curls : Inclusive Beauty Market : L'Oréal
Starbucks refreshes customers via social network

Big Ideas

Starbucks refreshes customers via social network

Starbucks refreshes customers via social network
Starbucks : Social Network : Rewards
Busting a cap: Strongbow reveals RFID bottle top

News

Busting a cap: Strongbow reveals RFID bottle top

Busting a cap: Strongbow reveals RFID bottle top
Interactive : Beverages : Intuitive
In for the ride: Amateur takes on Tour de France

News

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Making the cut: Nike Barbershop pops up in Paris

News

Making the cut: Nike Barbershop pops up in Paris

Making the cut: Nike Barbershop pops up in Paris
Advertising : Advertizing : Ads
Digital marketing makes scents for Burberry

Big Ideas

Digital marketing makes scents for Burberry

Digital marketing makes scents for Burberry
Heritage Brands : Scent : Hong Kong
Home movie: Day 8 draws together city work

News

Home movie: Day 8 draws together city work

Home movie: Day 8 draws together city work
Dunhill : Day 8 : Chris Dent
Style-conscious women turn to quality and value

Big Ideas

Style-conscious women turn to quality and value

Style-conscious women turn to quality and value
Luxury : Bain : Vogue
Social networking on speed: LS:N Global hosts first network evening

News

Social networking on speed: LS:N Global hosts first network evening

Social networking on speed: LS:N Global hosts first network evening
Network Evening : Social Media Ideas : Social Network And Networkers
To understand TikTok, act like one of its locals

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
Regenerative Consumption

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking : Radical Transparency : Sustainability Futures
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

News

Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

Emirates Airline is adding new options to its ‘vegan vault’ of in-flight meals, after noting a 40% surge in demand for plant-based options.
Food : Sustainability : Mobility
The Polish luxury market is booming

News

The Polish luxury market is booming

According to economic journal Rzeczpospolita, Polish spending on luxury goods is growing twice as fast as its GDP. Although watches, alcohol and co...
Luxury : Luxury Goods : Poland
Talk the talk: How to market to Millennials

News

Talk the talk: How to market to Millennials

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cr...
Marketing : Youthquake : Youth Culture
Kiyan Foroughi: One-to-one commerce

Viewpoints

Kiyan Foroughi: One-to-one commerce

Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man. 
Bottica : Kiyan Foroughi : Personalisation
Quiet message: Selfridges ads focus on aesthetics

News

Quiet message: Selfridges ads focus on aesthetics

Quiet message: Selfridges ads focus on aesthetics
Selfridges : No Noise Campaign : Logo Free
Is Instagram ruining the restaurant experience?

Viewpoints

Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
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