'Branding'

A fitness campaign that doesn’t focus on weight loss

Daily Signals

A fitness campaign that doesn’t focus on weight loss

Non-profit organisation ParticipAction has launched a national campaign that highlights the myriad lifestyle benefits of getting active.
Wellness : Fitness : Health
Stat: Over-50s are frustrated by young advertisers

Daily Signals

Stat: Over-50s are frustrated by young advertisers

A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...
Advertising : Ageing : Festival Of Marketing 2018
Sprout Foods’ Alexa playlist will ease dinner time

Daily Signals

Sprout Foods’ Alexa playlist will ease dinner time

In an effort to make dinner time easier for parents, infant nutrition company Sprout Foods has launched an Alexa skill that encourages young childr...
Technology : Voice Assistant : Food
Curl Power

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...
Curls : Inclusive Beauty Market : L'Oréal
Starbucks refreshes customers via social network

Big Ideas

Starbucks refreshes customers via social network

Starbucks refreshes customers via social network
Starbucks : Social Network : Rewards
Busting a cap: Strongbow reveals RFID bottle top

Daily Signals

Busting a cap: Strongbow reveals RFID bottle top

Busting a cap: Strongbow reveals RFID bottle top
Interactive : Beverages : Intuitive
In for the ride: Amateur takes on Tour de France

Daily Signals

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Making the cut: Nike Barbershop pops up in Paris

Daily Signals

Making the cut: Nike Barbershop pops up in Paris

Making the cut: Nike Barbershop pops up in Paris
Advertising : Advertizing : Ads
Digital marketing makes scents for Burberry

Big Ideas

Digital marketing makes scents for Burberry

Digital marketing makes scents for Burberry
British Fashion : British Heritage : Facebook Exclusives
Home movie: Day 8 draws together city work

Daily Signals

Home movie: Day 8 draws together city work

Home movie: Day 8 draws together city work
Dunhill : Day 8 : Chris Dent
Style-conscious women turn to quality and value

Big Ideas

Style-conscious women turn to quality and value

Style-conscious women turn to quality and value
Luxury : Bain : Vogue
Social networking on speed: LS:N Global hosts first network evening

Daily Signals

Social networking on speed: LS:N Global hosts first network evening

Social networking on speed: LS:N Global hosts first network evening
Network Evening : Social Media Ideas : Social Network And Networkers
Why the luxury industry can’t ignore immigrant consumers

Viewpoints

Why the luxury industry can’t ignore immigrant consumers

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility and affluence of immigrant consumers.
Luxury : Retail : Travel
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Patagonia Media shows an uncommon thread

Big Ideas

Patagonia Media shows an uncommon thread

Patagonia Media shows an uncommon thread
Patagonia : We-Commerce : Common Threads Initiative
Record revenue at LVMH as recovery takes hold

Big Ideas

Record revenue at LVMH as recovery takes hold

Record revenue at LVMH as recovery takes hold
LVMH : Louis Vuitton : Handbags
Asian growth adds sparkle to jewellery sector

Big Ideas

Asian growth adds sparkle to jewellery sector

Asian growth adds sparkle to jewellery sector
Jewellery : Watches : Datamonitor
EU study offers brand new take on fake goods

Big Ideas

EU study offers brand new take on fake goods

EU study offers brand new take on fake goods
European Union : University Of Durham : MIT
Ed Gillespie : Sustainable brand communication

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication. 
Sustainability : Ed Gillespie : Futerra
Blast it: Organic wine takes Alphalux approach

Daily Signals

Blast it: Organic wine takes Alphalux approach

Blast it: Organic wine takes Alphalux approach
Stellenbosch : South Africa : Sauvignon Blanc
To understand TikTok, act like one of its locals

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
Regenerative Consumption

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking : Radical Transparency : Sustainability Futures
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
South Africa’s Luxury Surge

Viewpoints

South Africa’s Luxury Surge

LS:N Global sits down with Style Rotate brand director Georgina Bennett to explore the rise of South African luxury fashion, local designer acclaim...
Luxury : Fashion : South Africa
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