'Branding'

Put to shame

Big Ideas

Put to shame

US – One in seven Americans are happy with the way they look, according to a Yahoo Health survey on body positivity.
Yahoo Health : Body Shaming : Generation Z
The switch

News

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.
Shiseido : Advertising : Gender Fluid
Beyond living memory

News

Beyond living memory

Minnesota – Luxury blanket maker Faribault Woolen Mill is marking its 150th anniversary by creating products that will last fo...
Faribault : Memory Mill : Immortal Brand
Super tonic

News

Super tonic

London – A new wellness brand, Jamu Kitchen, has launched its first product, a London-brewed health drink that contains turmeric and curcumin.
Ancient Appetites : Tumeric : Indonesia
Nouveau Lean Cuisine

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...
#WeighThis Campaign : Lean Cuisine : 360i
Breakfast battle

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.
McDonald's : Taco Bell : Brandalism
Facebook presents its new offline gift card

Big Ideas

Facebook presents its new offline gift card

Facebook presents its new offline gift card
Facebook : Gift Card : V-Currencies
The best of 2010: The key beauty Insights of the year

Big Ideas

The best of 2010: The key beauty Insights of the year

The best of 2010: The key beauty Insights of the year
Spa : Tutorials : Online
The most Insight-ful technology stories of 2009

Big Ideas

The most Insight-ful technology stories of 2009

The most Insight-ful technology stories of 2009
CES : Las Vegas : Peek
To understand TikTok, act like one of its locals

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...
Youth : Advertising : Social Media
Families have evolved. Why haven’t brands caught up?

Viewpoints

Families have evolved. Why haven’t brands caught up?

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the creatives and therefore cultural nous at compan...
Advertising : Future Family : Identity
Regenerative Consumption

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.
Whole System Thinking : Radical Transparency : Sustainability Futures
You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...
Social Media : Publications : Media
Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

News

Stat: Contrary to market trends, Emirates Airline reports booming demand for vegan meals

Emirates Airline is adding new options to its ‘vegan vault’ of in-flight meals, after noting a 40% surge in demand for plant-based options.
Food : Sustainability : Mobility
The Polish luxury market is booming

News

The Polish luxury market is booming

According to economic journal Rzeczpospolita, Polish spending on luxury goods is growing twice as fast as its GDP. Although watches, alcohol and co...
Luxury : Luxury Goods : Poland
Talk the talk: How to market to Millennials

News

Talk the talk: How to market to Millennials

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cr...
Marketing : Youthquake : Youth Culture
Kiyan Foroughi: One-to-one commerce

Viewpoints

Kiyan Foroughi: One-to-one commerce

Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man. 
Bottica : Kiyan Foroughi : Personalisation
Quiet message: Selfridges ads focus on aesthetics

News

Quiet message: Selfridges ads focus on aesthetics

Quiet message: Selfridges ads focus on aesthetics
Selfridges : No Noise Campaign : Logo Free
Is Instagram ruining the restaurant experience?

Viewpoints

Is Instagram ruining the restaurant experience?

Restaurateurs must decide between brand recognition and brand loyalty.
Food : Drinks : Digital
Facebook news feeds refine personalised targeting

Big Ideas

Facebook news feeds refine personalised targeting

Facebook news feeds refine personalised targeting
Facebook : Personalised : Social Networks
Gabriella Gomez-Mont : Flexible homelessness

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej
Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
How The Yes is re-imagining algorithmic retail

Viewpoints

How The Yes is re-imagining algorithmic retail

Julie Bornstein, co-founder and CEO of The Yes, explains her vision for intelligent e-commerce and the importance of curated online experiences.
Retail : Media And Entertainment : Fashion
Selling luxury on social networks

Design Directions

Selling luxury on social networks

A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...
Luxury : Love By Cartier : Jewelry
Ritualistic Beauty

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.
Ceremonial : Wellness : Rituals
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